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Management Accounting Research 21 (2010) 124–129

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Management Accounting Research


journal homepage: www.elsevier.com/locate/mar

Bridging the paradigm divide in management accounting research:


The role of mixed methods approaches
Sven Modell ∗
Manchester Business School, University of Manchester, United Kingdom

a r t i c l e i n f o a b s t r a c t

Keywords: This paper discusses the role of mixed methods research in management accounting and
Mixed methods research how it may help researchers bridge the divide between the economics-based, functionalist
Paradigms
‘mainstream’ and the ‘alternative’ paradigm informed by interpretive and critical perspec-
Management accounting
tives. Whilst noting the considerable barriers to dialogue across these paradigms, I outline
Triangulation
how mixed methods research can be mobilized as part of a strategy of meta-triangulation
to engender inter-paradigmatic engagement.
© 2010 Elsevier Ltd. All rights reserved.

1. Introduction tion and to facilitate the mobilization of multiple theories in


examining management accounting practices. Little atten-
This paper will discuss the role of mixed meth- tion has been paid to whether mixed methods research,
ods research in management accounting with particular as such, may spearhead research endeavours encouraging
emphasis on how it may help bridging the divide currently dialogue across the aforementioned paradigm divide. This
separating the primarily economics-based ‘mainstream’ is the over-riding concern of this paper.
from ‘alternative’, sociology-based approaches informed I will start by briefly accounting for my own personal
by interpretive and critical perspectives (cf. Ryan et al., experiences of doing and writing about mixed meth-
2002). Examining this issue is important for stimulating ods research in management accounting with an eye to
more widespread dialogue across these paradigms. Mixed some paradigmatic issues encountered along the way. This
methods research, combining qualitative and quantitative anchors the discussion in some first-hand observations of
approaches, has recently been extensively discussed in the potential barriers to bridging paradigms, which are further
management accounting literature and is growing in popu- examined in the ensuing section. Finally, I examine how
larity (e.g., Anderson and Widener, 2007; Lillis and Mundy, mixed methods research may be used as part of a strategy
2005; Modell, 2005). However, much of this debate has had of meta-triangulation to overcome these barriers.
a rather technical emphasis and has only rarely addressed
the deeper paradigmatic implications of conducting such
2. Doing and writing about mixed methods
research (Brown and Brignall, 2007; Modell, 2007, 2009).
research: some personal experiences
The case for mixed methods research has generally been
stated in terms of its propensity to enable researchers
My interest in mixed methods research started with
to combine breadth and depth in empirical inquiries, to
an empirical study in the Norwegian health care sector
enhance the validity of research findings through triangula-
(Modell and Lee, 2001). The study started with a survey-
based phase exploring the influence of decentralization
∗ Correspondence address: Accounting and Finance Group, Manchester
on reliance on the controllability principle at the middle
Business School, University of Manchester, Crawford House, Booth Street
management level of a large, public sector hospital. Whilst
West, Manchester M15 6PB, United Kingdom. our initial hypothesis and the design of the survey instru-
E-mail address: Sven.Modell@mbs.ac.uk. ment were primarily informed by functionalist approaches

1044-5005/$ – see front matter © 2010 Elsevier Ltd. All rights reserved.
doi:10.1016/j.mar.2010.02.005
S. Modell / Management Accounting Research 21 (2010) 124–129 125

(e.g., agency theory), we retained some openness to alter- sophical position behind mixed methods research, I was
native theoretical perspectives and combined the survey disheartened by the rather loose and implicit manner in
with semi-structured interviews. This proved very help- which this position is often mobilized in empirical studies.
ful since our survey findings only provided weak and Instead, I started developing a paper grounded in critical
far from conclusive support for our a priori expectations. realism (Modell, 2009). I saw critical realism as a more
However, the interview data strongly indicated that insti- appealing foundation for mixed methods research provid-
tutional and political factors, to some extent unique to the ing some paradigmatic ‘middle ground’ entailing clearly
Norwegian health care sector, had an important, mediat- articulated analytical procedures for validating empirical
ing influence on the relationship between decentralization observations. As such, it provided a convincing basis for
and reliance on the controllability principle. These rela- tackling the philosophically tuned criticisms of the notion
tionships were further theorized by complementing our of triangulation encountered in my earlier work. However,
original model with insights from neo-institutional soci- it soon became clear that my ambition was by no means
ology. Hence, interview data enabled us to extend extant seen as politically neutral. Whilst draft versions of the
theories of the possibilities of implementing the controlla- paper met with some interest and encouraging comments
bility principle in conjunction with budgetary control. The from colleagues generally associated with the interpretive
paper was well-received by reviewers and was accepted paradigm, some of them raised concerns that the essen-
for publication after minor revisions. To our delight, it was tially realist approach being advocated might constitute
eventually awarded the John Perrin Prize for Best Paper a ‘threat’ to this paradigm and that the ‘politics’ behind
in Financial Accountability and Management in 2001. In the paper were not clearly articulated. On the other hand,
hindsight, both I and my co-author saw the study as a some colleagues with a more functionalist orientation saw
great learning experience opening up new perspectives and such approaches as a ‘strawman’ or ‘non-issue’, arguing
helping us develop new methodological skills. that positivist writers had already solved the problem of
Having completed this empirical study, I set out to how to validate mixed methods research. Such reactions
compare my experiences with those of other manage- were typically combined with calls for ‘getting on’ with
ment accounting scholars conducting similar kinds of empirical research without worrying too much about phi-
research. This resulted in a comprehensive review of losophy and I generally found them more hostile than
management accounting research relying on triangulation those emerging from my interpretive colleagues. However,
between survey- and case study-based methods published I experienced little opposition to the usefulness of mixed
in major accounting journals between 1970 and 2002 methods research as such.
(Modell, 2005). The paper explored the issue of how various To summarize these personal experiences of conduct-
forms of method triangulation may contribute to validate ing mixed methods research in management accounting
research findings and resulted in the identification of three it is clear that this is by no means an unproblematic or
distinct approaches to this end. I started out by somewhat uncontested endeavour. A casual observation, not dissim-
naïvely equating the use of qualitative and quantitative ilar to the experiences of other practitioners of mixed
methods with those of the interpretive and functional- methods research (see Bryman, 2006, 2007), is that doing
ist paradigms, respectively (cf. Burrell and Morgan, 1979). such research is more straightforward than writing about
Whilst a number of studies explicitly combining these it. This would especially seem to be the case as long as we
paradigms were identified, my positioning of triangulation do not let philosophical issues ‘get in the way’ and con-
between them proved far from unproblematic and gener- centrate on ‘getting on’ with empirical research. In what
ated rather heated reactions in conference presentations. follows, I elaborate on why such a stance may reinforce the
In particular, some interpretive and critical researchers saw barriers to dialogue across paradigms.
this as an untenable position, arguing that triangulation is
not possible across paradigms as the notion of validity has 3. Barriers to inter-paradigmatic dialogue in
very different meanings which are embedded in diverging management accounting research
ontological and epistemological assumptions (cf. Blaikie,
1991). My response to these criticisms, smacking of the The above discussion suggests that the barriers to
notion of paradigm incommensurability, was to re-position mixed methods research as a way of stimulating dialogue
the paper exclusively within the functionalist paradigm between the ‘mainstream’ and ‘alternative’ paradigms are
whilst adopting the inherently pragmatist, but far from particularly entrenched in the former. This impression
undisputed, position that the choice of particular theories is reinforced by prevailing ‘mainstream’ conceptions of
and methods can be (and is often) emancipated from their the possibilities (and desirability) of such dialogue and
ontological roots (cf. Bryman, 2006, 2007). However, the can partly be traced to the intellectual roots of much
published paper ultimately eschewed ontological and epis- research within this paradigm, notably articulated in Posi-
temological issues related to mixed methods research. tive Accounting Theory (PAT). The preferred logic of inquiry
Yet, on completing this paper I felt that there was in PAT places a strong emphasis on explaining and pre-
still some unfinished work to be done to develop a dicting substantive accounting phenomena and favours a
consistent philosophical foundation for mixed methods hypothetico-deductive mode of theorizing and relatively
research combining elements of interpretive and func- one-sided reliance on quantitative methods using large
tionalist approaches. This led to some grappling with samples (Watts and Zimmerman, 1986; see Williams, 1989
pragmatism as a possible means to this end. However, for an early critique). However, whilst generally seen as
whilst pragmatism has emerged as the dominant philo- rooted in a realist ontology and positivist epistemology
126 S. Modell / Management Accounting Research 21 (2010) 124–129

(see Ryan et al., 2002; Whitley, 1988), key proponents of within this community subscribe to a notion of inter-
PAT have shown little interest in debating its philosoph- disciplinarity which would not seem conducive to dialogue
ical foundations and have tended to resort to the idea of with the economics-based ‘mainstream’. Indeed, attempts
paradigm incommensurability as a reason for not doing so. to define the inter-disciplinary accounting research agenda
For instance, in responding to emerging criticisms of the have largely excluded research based on neo-classical
ontological and epistemological premises of PAT, Watts and (financial) economics (e.g., Guthrie and Parker, 2004; Milne
Zimmerman (1990, p. 149) argued that: et al., 2008; Parker and Guthrie, 2009), sometimes in favour
of mostly sociological theories (Roslender and Dillard,
‘. . .to most researchers, debating methodology is a “no
2003). Recent celebrations of the achievements of such
win” situation because each side argues from a different
research also reveal pronounced concerns with the hege-
paradigm with different rules and no common ground.’
monizing strivings of the economics-based ‘mainstream’
Rather than debating abstract philosophical issues, (e.g., Hopwood, 2007, 2008), although there is also some
Watts and Zimmerman (1990) saw the pathway to scien- unease with the conception of it as little more than the
tific progress as a matter of addressing the limitations of ‘alternative’ to the ‘mainstream’ (Ahrens et al., 2008).
earlier research in repeated studies to enhance the explana- Whilst these agenda-setting efforts are largely mute as far
tory and predictive capacity of theories as these relate as the potential of mixed methods research is concerned,
to specific, substantive accounting phenomena. Hence, a it is questionable whether such research will contribute to
strong emphasis on ‘getting on’ with empirical research bridging paradigms unless it explicates how research find-
is discernible. Whilst this resonates with my personal ings informed by sociological and other theories contribute
experiences of interacting with colleagues within the to and modify those dominating the economics-based
‘mainstream’, ‘getting on’ with research in all likelihood ‘mainstream’ and vice versa. Merely ‘getting on’ with mixed
implies heavy reliance on economic theories and quanti- methods research within a narrow, sociology-based defini-
tative methods. As indicated by Merchant (this issue), this tion of inter-disciplinarity is unhelpful. As noted by Vollmer
may be the only possible strategy for scholars aspiring to (2009), more explicit attempts to examine the social within
elite status within the ‘mainstream’ (especially in North the economic are necessary for management accounting
America) even if they are sympathetic to a broader range research to encompass a more reciprocal exchange of ideas
of theories and methods. between sociology and economics.
Whatever role, if any, positive accounting theorists This brief outline of recent debates within the
might see for mixed methods research it is likely to be a ‘mainstream’ and ‘alternative’ paradigms reveals a pre-
rather peripheral one informed by a very narrow range vailing silence about the potential of mixed methods
of theories. This is not least clear from Zimmerman’s research in stimulating inter-paradigmatic dialogue and
(2001) lamenting of the state of contemporary manage- what premises need to be filled for this to material-
ment accounting research for encompassing too much ize. Leading ‘mainstream’ scholars have largely eschewed
descriptive and exploratory work informed by theoreti- these issues as a result of their reluctance to engage
cal approaches other than economics. The lack of training in inter-paradigmatic debates. Similarly, propagators of
in and incentives for conducting qualitative research in ‘alternative’, or ‘inter-disciplinary’, accounting research
North American accounting academe (see e.g., Lee, 1995; have carried on the quest to position such research in
Panozzo, 1997) would also seem to work against a wider opposition to the ‘mainstream’ and offer little advice as
acceptance of mixed methods approaches as a legiti- to whether mixed methods research may nurture some
mate research strategy. Recent review articles, extending paradigmatic ‘middle ground’. The main challenge ahead
economics-based thinking to demonstrate the value of is thus to develop mixed methods approaches which
combining it with other theories, have mostly been based may foster inter-paradigmatic engagement and compel
on the positivist epistemology under-pinning the ‘main- researchers to articulate the premises for more systematic
stream’ (Covaleski et al., 2003; Merchant et al., 2003). exchange of ideas across paradigmatic boundaries. I now
It is possible that preserving such commonalities with turn to examine this issue in greater detail.
economics-based research is necessary to stimulate some
form of dialogue between economic and other social theo- 4. Mixed methods research as a strategy of
ries. However, these advances have tended to bracket wider inter-paradigmatic engagement
ontological and epistemological issues and thus offer few
insights into the challenges involved in fostering inter- In pondering how mixed methods research may be
paradigmatic dialogue. used as a strategy for inter-paradigmatic engagement it
Similarly, the considerably more pluralist, ‘alternative’, is important to emphasize that this neither implies dis-
or ‘inter-disciplinary’, accounting research community, mantling paradigmatic boundaries nor forces researchers
primarily populated by interpretive and critical scholars (cf. to subscribe to some readily available, ‘hybrid’ paradigm
Roslender and Dillard, 2003), is not automatically in favour combining elements of the ‘mainstream’ and ‘alterna-
of mixed methods research as a means of stimulating inter- tive’ paradigms. Insisting on such changes would, at best,
paradigmatic exchange of ideas.1 Many leading scholars

the ‘alternative’ paradigm (see Roslender and Dillard, 2003). Whilst


1
Although inter-disciplinary research can take place across paradig- empirical research within this paradigm has tended to be predominantly
matic boundaries, the notion of inter-disciplinarity is here equated with qualitative, it does not preclude mixed methods research.
S. Modell / Management Accounting Research 21 (2010) 124–129 127

seem naïve and at worst, counter-productive, as this may priors, this may help them delineate the boundaries of par-
provoke politically motivated reactions and ultimately ticular theoretical explanations and their interfaces with
alienate potential allies of paradigm-bridging approaches complementary or competing explanations. Openness to
(cf. Symon et al., 2008). Whilst I have previously advo- insights from other paradigms might lead researchers from
cated critical realism as a paradigmatic ‘middle ground’ different paradigms to articulate the assumptions and con-
for mixed methods research in management accounting tingent conditions under which their priors are likely to
(Modell, 2009), it is still too early to tell whether such hold. It would seem particularly important to maintain
a position will gather a strong enough following to form some openness to insights from both sides at the ear-
a ‘hybrid’ paradigm encouraging more widespread and lier stages of the research process to prevent one or the
reciprocal exchange of ideas between the ‘mainstream’ and other from becoming too dominant and suppress findings
‘alternative’ paradigms (cf. Kuhn, 1962). Hence, the fol- with important implications for later stages. Hence, appro-
lowing discussion concentrates on how mixed methods priate arenas for researchers to continuously share their
research can bring together scholars and ideas associated views need to be established and maintained throughout
with these paradigms, but leaves the question of what the research process.
paradigmatic position might ultimately emerge from such Whilst it is premature to predict what the outcomes
endeavours open-ended. of research projects such as that outlined above might
A useful approach for stimulating inter-paradigmatic be, they may shed light on the ontological and epis-
dialogue is that of meta-triangulation (Lewis and Grimes, temological premises effectively enacted by researchers
1999; Wolfram Cox and Hassard, 2005). The basic idea of espousing different paradigms. For instance, they may
meta-triangulation is to mobilize multiple paradigms in reveal whether ‘mainstream’ researchers genuinely sub-
examining a particular social phenomenon and at least scribe to an ontological position of extreme empirical
initially preserve their integrity (rather than modifying realism and a positivist epistemology, according to which
and integrating them) whilst remaining aware of the the world is so stable, predictable and readily observable
potential transition zones between them. Differences and that context-specific differences are of little consequence
similarities in research findings may then be systemat- for explaining particular accounting phenomena. There is
ically analyzed at the levels of ontology, epistemology some reason for doubting that this is always the case. Even
and methodology. For instances, a particular accounting though PAT advocates have expressed their aversion to
issue may be examined with the aid of both quantitative excessive reliance on exploratory research as a way of situ-
and qualitative methods informed by theories and philo- ating research findings, they have repeatedly emphasized
sophical assumptions associated with the ‘mainstream’ the importance of investigating emerging anomalies as a
and the ‘alternative’ paradigm, respectively, using a team basis for theory development (e.g., Watts and Zimmerman,
of researchers affiliated with both paradigms. This might 1986; Zimmerman, 2001). Recognizing such anomalies,
reveal whether research findings converge or diverge or atypical ‘anecdotal evidence’ (Watts and Zimmerman,
as a result of methodological artefacts or due to more 1986, p. 11), has been seen as a stepping stone for refining
fundamental similarities and differences in philosophical theories and enhancing their explanatory and predictive
assumptions. Such research may also be extended by pay- capacity across various research settings. In addition, the
ing explicit attention to the positions adopted by various critique of exploratory research as a means of situating
researchers as a result of differences in their backgrounds, research findings should perhaps not be taken too lit-
such as research training, institutional affiliations and erally. Even Zimmerman (2001) identified a number of
paradigmatic commitments (cf. Wolfram Cox and Hassard, economics-based studies where innovative insights were
2005). said to be gained by confronting extant theories with
Consistent with the emergent view of paradigms out- unique, context-specific issues and data. Mixed methods
lined at the beginning of this section, a useful starting research following a strategy of meta-triangulation can
point for mixed methods research following a strategy ‘test’ how far ‘mainstream’ researchers are prepared to go
of meta-triangulation would be to momentarily bracket in exploring anomalies and what this implies in terms of
ontological and epistemological assumptions whilst striv- acting out paradigmatic assumptions.
ing to discover how such assumptions are played out in On the other hand, mixed methods research can
action. Instead, a team of researchers representing ‘main- show whether researchers associated with the ‘alternative’
stream’ as well as the ‘alternative’ paradigms would be paradigm invariably follow ontological and epistemolog-
encouraged to empirically examine a substantive man- ical premises characterized by pronounced subjectivism,
agement accounting issue of interest to both paradigms or whether they are open to explaining and even gen-
based on their respective, preferred research methods. An eralizing about various accounting phenomena. Recent
initial challenge would be to identify such a substantive debates about the nature of interpretive research in man-
issue, since researchers from different paradigms have a agement accounting indicate that the latter may indeed be
propensity to focus on slightly different aspects of the the case (Ahrens, 2008; Kakkuri-Knuuttila et al., 2008a,b).
‘same’ issue and ask different research questions (cf. Brown Interpretive researchers can do considerably more than
and Brignall, 2007). However, this could be enlightening simply describe and explore subjectively held meanings;
in its own right as it may compel researchers to confront often they can advance theoretically informed explana-
their respective priors with alternative views. Whilst it tions. However, such explanations also tend to be highly
would be unrealistic to expect researchers primarily work- context- and time-specific and are deeply embedded in
ing within a particular paradigm to readily abandon their the socially constructed meanings of researched individ-
128 S. Modell / Management Accounting Research 21 (2010) 124–129

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Acknowledgement Merchant, K.A. Paradigms in accounting research: a view from North
America. Management Accounting Research, this issue.
Merchant, K.A., Van der Stede, W.A., Zheng, L., 2003. Disciplinary
This paper is based on my panel presentation at the constraints on the advancement of knowledge: the case of organi-
2009 EAA Annual Congress in Tampere. I am grateful to zational incentive systems. Accounting, Organizations and Society 28,
Kari Lukka, Ken Merchant and Bob Scapens for their con- 251–286.
Milne, M., Guthrie, J., Parker, L., 2008. Editorial. Into the light and engage-
structive comments on earlier drafts of this paper.
ment. Two decades of interdisciplinary perspectives on accounting,
auditing and accountability research. Accounting, Auditing and
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