Summary “approach to diagnostics of marketing complex of industrial enterprise”

Presentado por:

Naida Yaneth Ortiz Vergara

Negociación Internacional

Instructor:

Mario Alberto Hernandez Melo

SERVICIO NACIONAL DE APRENDIZAJE

1 de septiembre de 2017
Resume: Approach to diagnostics of marketing complex of industrial enterprise

By: Naida Yaneth Ortiz Vergara

International negotiation..

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Tatiana Maksimova,

Elena Shapran Volodymyr Dal East-Ukrainian National University, Lugansk,

Ukraine

The development of the economic system in Ukraine and competition relations between

its subjects needs the decision of tasks, among which the question of diagnostics of

enterprise’s marketing activity occupies the special place. Its basic content is an

estimation of the state of economic subjects in the conditions of incomplete information

with the purpose of exposure of problems and perspective directions of their decision,

and also consequences of acceptance of current administrative decisions. There are a

few scientific works of domestic scientists, devoted to this problem. Fewness of such

researches does not allow talking about the presence of the unique approach to

diagnostic activity of enterprise. Actuality of this question is confirmed also by the fact

that the determination of current status of subject of economic activity depends on

working of plan package, recommendations, and procedures, directed on the

improvement of this state or warning of unfortunate events for its functioning.

Especially it concerns to diagnostics of marketing complex of enterprise, concrete

content of which is, in particular, the authentication of the real state and properties of

analysable object, that is the marketing complex; exposure of changes in consisting of

object of the sentinel measuring; establishment of basic factors, which caused these
changes, and accounts of their influence; development of recommendations in relation

to the improvement of this state

In the article exposed they speak of the importance of the economic diagnostic activities

of different companies that has Ukraine.

It is important to deduce: that the same state has very few classes of these diagnoses and

the few that exist are complex because of incomplete information conditions that do not

allow real exposition of the problems and thus obtain a real view of this matter about

the operation of the Business; through the economic diagnostics we can know their

guidelines, how they operate, how can be more productive both leaders and employees

and adopting different models could improve each outcome in the organization and the

market in which they move.

This approach can identify each of the different basic factors, which could be studied in

what causes them, the changes that can vary the existing alternatives that allow to be

recommended to improve in the company or the company

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En el artículo expuesto hablan de la importancia de las actividades de diagnóstico

económico de diferentes empresas que tiene Ucrania.

Es importante deducir: que el mismo estado tiene muy pocas clases de estos

diagnósticos y los pocos que hay, son complejos por las condiciones de información

incompleta que no permiten exponer realmente los problemas y asi obtener una visión

real de este asunto acerca del funcionamiento de las empresas; a través de los

diagnósticos económicos podremos saber sus lineamientos, como operan, como pueden
ser más productivos tanto líderes y empleados y adoptando distintos modelos podrían

mejorar cada resultado en la organización y el mercado en que se mueven.

Este enfoque puede identificar cada uno de los diferentes factores básicos, los cuales

podían estudiarse en lo que los causa, los cambios que pueden variar las alternativas

existentes que permitan ser recomendadas para mejorar en la empresa o la compañía