CHAPTER-I

1.1 INTRODUCTION:
The vehicle marketplace has grown by a large proportion, courtesy to increasing demand
for vehicle by the consumers over the years, the awareness level on the part of the
consumer has increased by leaps and bonds, resulting in more project acceptance ratio.

The task marketing not ends merely with the selling of products. In fact the process begins
Even before the products being introduced in the market and even after the product
introduced in one market.
This includes various process studies targeting the channel through which the product
reach and satisfy customers in the main aim bazaar prospective is the maximum approach
with marketing claim as trade by promotion expenditures approaches perpetuity in favor of
a specified market surroundings.

The marketing today includes different subject like product management, sales
management and most important is consumer business in which includes the consumer
retained, motivation for consumer.
The buying patterns of consumers, their attitude and perception towards the product. The
marketing department is much concentrated on consumer attitude and their perception as
the mid point of marketing actions.
NEED FOR THE STUDY
1) It explains current and feature market trends in two wheeler in Honda bike.
2) It uses idea on the ongoing development in the Indian two wheeler market.
3) In near feature it help in reviving of scoter segment and shooting demand for executive
premium segment bike two wheeler.
4) It helps facility to client in understanding present and feature outlook of the two
wheeler markets and development in the country.

1.2 OBJECTIVES OF THE STUDY

 To know the satisfaction of the clients with after sales service.
 To understanding dealer customer relationship.
 To study the customers reference as a business generator.
 To know what influenced the customers to purchase from the dealer
 To know about the availability of various model / color of bike with the dealers.
 To understand and analysis the market condition of product and services of dealers.
 To identify the potential customers of Honda motors.

1.3 RESEARCH METHODOLOGY

RESEARCH
 The study was conducted for Venkatesh Automotives, Honda Motors at Kalaburagi
city. In this study we have used the survey technique as the emphasis was placed on
primary data.

DATA COLLECTION
A survey written be English was administered near assemble primary facts. The
procedure adopted for data collection was the customer satisfaction of retailer's service at
this business premises. All the questions were made simple as the respondents were simple
and genuine. The questionnaire consisted of a mix of close useless questions also open
finished question for easy answering. The confidentiality of the data was assured to the
respondents.

Primary Data:
Definition:
Those data which do not already exists in any form, and thus have to be collected is known
as primary data.

Primary data collected through personal interview and questionnaire prepared with respect
to topic and covering all the aspect. The main method adopted for collection data was
through field survey method. In this method the technique of questionnaire and oral
consultation method were used.

Secondary Data:
Definition:
Secondary data is a data collected by some one other then the user.
The secondary data collected from the company's profile, annual reports and other relevant
literature etc.

Sampling Method
 Here the random sampling technique was used for sampling (non probability
sampling).

Data Collection
It is done through structured questionnaire.

Data Analysis
The study was conducted through questionnaire and then data was tabulated by
which graph were drawn.

Statistical tools
• Graphs
• Statistical calculation
• Likert’s Scale
1.4 SCOPE OF THE STUDY
The market move towards intense price competition companies would book for the all types of customers,
middle class as well as upper or high level class consumers to make permanent customers.

The study was carried out to analyze the potential in relation to satisfaction of customers.
Promotional activities have to be unique and should have relative effect to retain and add
new customers thereby the study would help to identify the framework understanding the
potential along with other relative factors.

The study helps to know the drawbacks of the company and marketing. Hence a study was
conducted to analyze the scope of the Honda motor products, relevant questionnaire
prepared to analyze in Kalaburgai city with potential consumer for their perception taste,
consumer preference and attitude.
1.5 LIMITATIONS OF THE STUDY
The study has certain limitations. The limitations experienced during the course of the
study are enumerated below:

 As the products was not to specified to a individual customer in market. The scope
of the study was more preliminary in nature.

 The findings are substantially based on the information given by the respondents
and the information can be limited.

CHAPTER-II
INDUSTRY PROFILE:

The two wheeler industry has been going steadily over the years all over the world. India
is not an exception for that. Today India is the second largest manufactures of two
wheelers in the world. It stands next only to Japan and China in terms of number of two
wheelers produced and sold. Until 1990 geared scooters dominated the two wheelers
market so much so that their sales equalled the combined sales of Motor cycles and
Mopeds. Today the customer preferences have shifted from geared scooters to motorcycles
and also to an extent to the premium end scooters. With rising fuel cost and more recently
stringent emission norms imposed by the government, there is a distinct consumer
preference for high efficiency. The Honda story is the story of one man, Soichiro Honda,
and his unparalleled achievement of bringing motor cycles to the masses.

Honda was established upon the fundamental belief in the value of each individual. Based
on our philosophy, we respect independent spirit and freedom, equality and mutual trust of
human beings who work for or come in contact with our company. As such our
management policies focus on developing and enhancing the essential characteristics that
every individual possesses - capacity to think, reason, and most importantly - the ability to
dream. Being the largest producer of 2-wheelers and one of the most admired companies in
the world definitely thrills us. But what thrills our associates most is the 'Joy of Creating',
one of our missions at Honda, which promotes working for our own happiness. If you have
a passion for 2-wheelers and possess a challenging spirit, your abilities are more important
to us rather than which university you passed from.
India will be the biggest global market for Honda's two-wheeler business by 2015 before
eventually accounting for 30 per cent of its overall market share. At present, this is 13 per
cent but the company is going flat out with new product launches as part of an aggressive
growth strategy. The 110cc Dream Yuga motorcycle, unveiled at the Auto Expo here on
Thursday, will roll out this year for the mass market, a segment in which Honda's former
partner, the Honda group, rules the roost with the Splendour and Passion brands.

Mass market pricing:

The Yuga is expected to be priced competitively at around Rs 45,000, which could give the
company the much needed momentum in its motorcycle business. The other launches
included a new 110cc Dio scooter as well as the larger CBR150R and 250R bikes.
Officials said Honda R&D would now work closely with the Manesar operations of HMSI
(Honda Motorcycle & Scooter India), which would facilitate faster product launches in the
coming years. In addition, the company will increase the number of its zonal offices and
training centres keeping in mind the growing demand from smaller towns and the need to
be closer to this critical buyer base. Clearly, Honda is determined to make up the lost
numbers ceded to the Honda group, which works out toover five million units annually.
The revised strategy will call for an aggressive play in the pricing segment while offering
top quality products.

Global share
India will, in the process, take over from Indonesia and Vietnam as Honda's biggest two-
wheeler market over the next five years. As for the bigger goal of 30 per cent share in its
global business, Honda's annual two-wheeler volumes here would have to be in the region
of 10 million units annually. Observers believe this could become a reality by 2020. At
present, over four million units are in place from its three units in Manesar (the largest
with 1.6 million), the recently commissioned Rajasthan plant and the newly identified site
in Karnataka (with capacities of 1.2 million units each). The balance six million bikes and
scooters, in that case, will have to be generated from new facilities even as reports are
already doing the rounds that Honda is looking at options in the western and southern
regions post-2014.

Evolution of Two Wheeler Industry in India:

Two – wheeler segment one of the most important components of the automobile
sector that has undergone significance changes due to shift in policy environment. The
two-wheeler industry has been in existence in the country since 1955.It consists of three
segments viz. scooters, motorcycles and mopeds. In India there are some MNC’s and
Indian company dealing in automobile sector. The main key players who are
dealing in this sector are Honda Honda, Bajaj, Yamaha, Honda, and TVS.
Honda Honda is the biggest player in this sector in India as well as in the world
and playing a very important role in two wheeler automobile sector. Honda
Honda, Bajaj and TVS are the Indian companies and Yamaha & Honda are
international automobile brand.

Bajaj is the first Indian two wheeler automobile company in the market
since1945 with the name M/s Bacharj trading corporation private limited. In 1959 M/s
Bacharj trading corporation private limited change its name as Bajaj Auto Ltd. Bajaj Auto
obtains license from the Government of India to manufacture two- and three-wheelers
vehiclesin 1959.

Honda Honda Motors Limited was established in 1984, as a joint

venture between India's Honda Group (world's largest bicycle manufacturers) and Japan's
Honda Motor Company. It was created the world's single largest two wheelers company
and also o ne o f t he m os t s uc ce s s fu l jo in t v en tu re s w or ld w i de . D ur in g th e
8 0s , H on da H o nd a

became the first company in India. Over 19 million Honda Honda two wheelers were ran
on Indian roads today.

TVS Motors is the third largest company in the two-wheeler industry

with a market share of 16%. Infect, it is the only Indian company without a foreign
collaboration i n t he tw o- w he el er i nd us tr y. Wh en th e c om pa ny o pt ed ou t o f
t he c ol la bo ra t io n w i th S uz uk i in 20 02 , m an y b el ie ve d t ha t T V S w as
h ea de d t ow ar ds e xt in ct i on . Bu t th e co mp an y p ro ve d t he d oo ms ay er s
w r on g a nd c am e o ut w it h a v er y s uc ce s s fu l `T V S Victor'. TVS Motors Ltd.
originally
Incorporated in 1982 to manufacture two-wheelers in collaboration with Suzuki
Motors of Japan, TVS was one of the leaders in two-wheeler industry.
 Yamaha Motor Corporation is the auto mobile company of Japan (1953)
which works in India since 1955 and providing latest technology in India from last two
decades. Yamaha motors India was incorporated in august 2001 as 100% subsidiary of
Yamaha motor corporation, Japan

Honda motors of Japan is not a new name in the two wheeler scenario
in the country, they were in a tie up with the Firodias owned Kinetic group.
However in the late 90s they parted ways after problems arose over issues like
introduction of new models, advertising expenditure, marketing strategies and
other related issues. In the mid 80 Honda motors of Japan joined hands with the
largest bicycle maker of India the Honda cycles to create Honda Honda which
in a couple of decades or so have gone on to
Become the single largest motorcycle company in the world. Though Honda has
come on its own on the Indian market yet it will be providing technological
support to Honda Honda for the next ten years. Thus presenting a unique situation in
which the company will be in direct competition with the company which it has
been associated for nearly t w o d ec ad es . H on da M ot or cy cl es a nd S co ot er s
I nd ia l im i te d, a 1 00 % s u bs i di ar y o f Honda motor company Japan eventually
entered the Indian market with Honda Unicorn.

Company profile:
 Developer Honda motorcycles not to the manufacturing them. In fact, he enthusiasm of
your vehicle. He also appreciates the concepts quickly enjoyed racing. He has from him a
adolescent in automotive repair shop, so he has a lot of Sympathetic Agent mechanical
side of things. He also has a Harley and Indian, so he knew he was generous motorcycles
riding skills.

Honda Automotive - logo of dim in 1928, Honda automobile distributed his own
particular repair shop. As though he likewise revieled aggressive car. He doesn't make
Honda Motor Company until he 41 years in 1948.Their manufacturing many have two
different stroke and four stroke scooter model. He highlights the areas of quality and
design, for creating sophisticated products of competitive industry.

In 1970 the Honda vehicle constant to control bike industry, grow new cruisers that
individuals around the globe won't get enough. They additionally have a status of the new
bicycle around, as part of their mode with more than 70 upscale double around the world
since its inception in 1973 since. In 1975 Honda car India ltd HMIL takes different jump to
that work is right for them. They introduce the GL 1000 the thumbscrew for visiting
bicycle. It empowers a radical new level of solace and style

To turning bicycle different producers rapidly duplicate. Honda automotive created

they are manufacturer's ongoing motorcycles in the past couple of ten years. They are best
selling products on the industry-leading motorcycles due to their unique design, lifetime
equipment and low-cost scooter model. Although they have already been taken by a
number of significant risks for many years, they can help them for a successful motorcycle
empire they have today.
A. BACKGROUND AND INCEPTION:
The history of the Honda Motorcycle company began with an auto file and his dream
Japanese entrepreneur Soichiro Honda and loved motor vehicle almost since birth. When
he was fifteen, he becomes part of an auto motor repair shop, and the passion grew. His
greatest dream was to become a world-renowned car racer, and it was an ambition which
he would fulfil in time. But first, auto lover found himself employed as a technician.
During his free time, he natured his growing interest in motor vehicles by building race
cars and tooling with his Harley motorcycle.

Honda possessed a natural talent for anything motorized, and his skills allowed him to
open the doors of his very own repair shop in 1928. As his curiosity grew, attended
technical school in order to discover the perfect way to manufacture a piston ring. Honda
combined his inborn knowledge with his new technical knowledge to take the first
tentative step toward entrepreneurial success. He utilized what he had learned about piston
rings to from the Tokai Seiki Company.

In 1928, he secured his first of many patents (for automobile wheel spoke). Then, as World
War II ravaged Japan, Honda cornered the market on badly needed generator motors. His
growing capital allowed him to break ground on the Honda technical research laboratory
in 1946. Just two short year s the Honda motor company Ltd. Would open its doors in
Hamamatsu. The motor would never be capture of motorcycles, following the launch of
the company’s first success –“C” model motorcycle Honda and his then twenty employees
launched themselves into motor history with the three horsepower, two-speed transmission
“D” model after Jubitant employees allegedly shouted “It is like a dream” upon a
completion. And a dream it was. The “Dream D” was like a dream come true for the war-
recovering Japanese society: it provided a temporary escape from the surrounding troubles.
The overwhelming success of the “D” model of the later “E” model helped Honda build a
reputation for quality and design supremacy, even when an early-1950s economic
depression threatened to dim the company’s shining star.

By 1955, Honda had weathered the storm and saw his dream at least partially realized
when his company became the top motorcycle manufacturer in Japan. When those top
sales figured expanded to include the world in 1959, Honda began to realized the
enormous potential in global expansion of his empire, While his business associates
encouraged him to open a plant in either Europe or southern Asia, Honda saw potential his
another market: the American market.
Honda Activa is India’s best-selling two-wheeler for fifth successive month in May
2016.

Honda Motorcycle & Scooter India (HMSI)’s hugely popular Activa brand has emerged as
the bestselling two-wheeler in India for the fifth successive month in May 2016. The
company has outsold its closest rival (in terms of all-India sales volumes), Honda Moto
Corp’s Splendor by almost 30,000 units for the last month.

Honda sold a total of 237,317 scooters under the umbrella of its Activa brand in May 2016.
Honda Moto Corp, the largest two-wheeler manufacturer, registered total Splendor sales
of 207,010 units last month. It is interesting to recall that the Honda Splendor had last
outsold Honda Activa in December 2015 with a margin of close to 10,000 units.

Honda Moto Corp, however, continues to retain its four slots in the top 10 bestselling two-
wheelers list for May 2016 via its bulk sellers such as HF Deluxe, Passion and Glamour
commuter motorcycles, besides the trusted Splendor brand.

The Honda HF Deluxe takes third position with sales of 112,273 units in May 2016.
Honda Passion, which sold an average of 94,965 units per month during the last fiscal,
registered sales of 97,882 units last month. It is the fourth bestselling two-wheeler for the
month.

TVS Motor’s steady performer, the cost-effective and mileage friendly XL Super moped,
which is a huge hit among the rural masses, scored sales of 75,406 units in May 2016 and
holds the fifth spot in the list.

Honda MotoCorp’s 125cc Glamour, which has been outselling Honda’s CB Shine – the
conventional bestseller in the 125cc commuter motorcycle segment – garnered sales of
74,590 units in May 2016. Its rival, the Honda CB Shine sold 70,818 units (including the
sales of the recently launched CB Shine SP, which sold 14,040 units last month.)

While the Honda Glamour ranks sixth in the list, Honda’s CB Shine stands as the seventh
bestselling two-wheeler for the month.
ALL-TIME HIGH domestic sales @ 539,662 units:

In September’16, Honda’s domestic sales grew 31% to 539,662 units from 411,635 units
in same month last year. Led by Activa - India’s No. 1 selling two-wheeler of 2016,
Honda’s automatic scooter sales crossed 3.5 lac unit sales for first time and peaked at
355,655 units, recording a phenomenal 35% growth over 264,408 units sold in September
2015. Honda’s motorcycle sales grew an impressive 25% from 147,227 units in Sept’15 to
184,007 units in September 2016.

Dealer profile:

Bilgundi Honda motorcycles promoter/MD, Santosh B. Bilgungi the capital

investment is 2.5cr. Market is where people are trading activity, like as the seller and buyer
meet together for exchange their valuable things. Say about the Bilgundi Honda motor
dealer is doing well job in Kalaburagi Dist geography area. They have customer attraction.
Promotional strategies, Pricing strategies Discount & Allowances. Managers and
employees are always respecting to customer on pre-purchase and pos-purchase product.

The management system and employees role is good in organization. This is services
from long period of time since 2006. They selling target on the product in every month 800
vehicles. Operating in total 2,174,742 populations in Kalaburagi district geograhphy. This
district city people are aware about Bilgundi Honda showroom and products or services.

VENUE: Bilgundi Honda showroom station Road Opp. NCC Office Kalaburagi

Contact No: 7829999908, 9844045000, 9916854336

Email: bilgundi@gmail.com

B. NATURE OF BILGUNDI MOTORS BUSINESS CARIED

Bilgundi is a dealer of Honda two wheeler bikes. The business carried by Bilgundi of
dealership. It is an authorized service centre and it totally aims in selling two wheelers as
per demand of customers.

ORGANISATION STRUCTURE OF BILGUNDI MOTORS:

SANTOSH B. BILGUNDI (MD)

SACHIN KUMAR S.S (ADMIN)

SHARAPPA JAYAPRASAD NAGARAJ GOUSAI RAJSHEKAR SAIJAN

(SERVICE MAGR.) (PARTS MANGR.)
BIRADAR (SM) AMBURE (A/C)

TALLY OPERATOR SUPERVISER

SALES
OPERATOR SUPERVISOR

PDI INVOICER TECHNICS

CASHIOR HELPERS
RECIEPTION BILLING

TELECALLE
R
Sales Manager:
The sales mangers is engaged interacting the needs of the total sales departments he also
looks after the customer’s needs and makes an provision and arrange for finance
availability on customer’s demands.
Sales Executive:
The executive is involved in guiding the customer about the feature of the product he
provides complete product knowledge about the technical aspects of feel consumption and
benefits over the other brands available in the market to the potential customer. He needs
to explain product features price offers test ride. He fills copies of enquiry, quotation from
customers and maintains weekly and monthly weekly and monthly files. He conducts road
shows, cold etc.
Salesmen:
The salesmen are spared out into the field attracting more and more customers.
The firm has appointed two salesmen in each Taluka of the district.

Functions Account:
 Bank Transaction
 Daily Reconciliation
 Party Lodger
 Expenses Control

Service Manager:

The manager superior the performance of all the personal engaged in the service
department he is entitled to perform all necessary activities following under his purview.

Supervisor:
The supervisor is in change of the services to be provided to vehicles he has to determine
the kind of service the vehicles needs when it is brought to the workshop he has to
supervise the working of the worker the supervisor is provided with 3 worker in his team.
Worker:
The workers provided their service to the vehicle depending upon the instructions of the
supervisor depending upon the speed and accuracy the worker Is assigned the work.
Helpers:
These are the people who further assist the workers they engage themselves in carrying the
instructions played by the workers or sometimes.
Parts Manager
According to the dealer management his works maintaining and co-ordinating the spares
parts department right from planning an order to the company to regularly checking
department for daily business activity of technical services the bikes.

Supervisor: The supervisor all the activities of the spares department right from
planning an
order to the company to regularly checking the stack meeting all the spares requirements
of the firm.

Techniques: these duties to handle the technician problems of the bikes. Like as repairs,
for pre and post sells bikes on every days.

Billing: his duty is receiving the bills from customers. The customer are amount is pay
for technician services of bikes. These bills receive only.

C. MISSION, VISION AND POLICY QUALITY

MISSION:

Maintaining a global view point, Honda is dedicate to supply products of the highest
quality, yet at a reasonable price for worldwide customer satisfaction. Honda’s mission is
to

 Proceed always with ambition and youthfulness

 Respect sound theory, develop fresh ideas and make the most effective of time
 Enjoy work and encourage open communication.
 Strive constantly for a harmonious flow of work.
 Be ever mindful of the value of research and endeavour.

VISON:
Developing a philosophy built on the experience of a engineer, Soichiro Honda created
corporate culture that would go on working towards his objective- nothing less than
becoming and remaining the world’s best motor manufacturer - long after his own active
day. The corporate vision statement is the founder himself, enormously practical.

QUALITY POLICY:

 Qualities in all jobs – learn, think, analyse, evaluate and improve.

 Reliable products – on time, with excellence and consistency.
 Better communication – listen, ask and speak up.
 We will let customers first in all time, and built-in long-term relationships.

 We will be in and honesty and integrity of all of our business

D. PRODUCT PROFILE /SERVICE PROFILE AND PRICE:

NO. MOPDEL PRICE

1 Activa 3G 67709

2 Dio 65657

3 Activa 125STD 74943

4 Activa 125Dlx 80119

5 Aviator-D 69158

6 Aviator-Disc 75422

7 Activa-I STD 62622

8 Activa-I Dlx 63186

9 NAVI 53621

10 Shine-Dr 73128

11 Shine-Disc 75854

12 Shine-CBS 79280

13 SP Shine-STD 78266

14 SP Shine-Dlx 81145
15 SP Shine-CBS 83443

16 NEO 62725

17 Yuga 67480

18 CD Dlx 60198

19 LIVO-STD 71625

20 LIVO-Dlx 74448

21 Unicorn 160-STD 93791

22 Unicorn 160-CBS 96669

23 HORNET STD 101069

24 HORNET CBS 106256

25 CBR150 150598

26 CBR250 STD 194221

27 CBR250 CBS 228243

28 Uni 150 88942

E. AREA OF OPERATION

The firm operates originally in the Kalaubragi circle.

The showroom is situated in the important markets of Kalaburagi that are

 Yadgir
 Shahpur
 Sedam
 Jewargi
 Shurpur

F. INFRASTRUCTURAL FACILITATES:

+Honda bikes currently roll out from two globally benchmarked manufacturing facilities
based on at Manesar, Dist Guragao in Hariyana. Tapukar, Dist Alwar, Rajasthan. Third
plan at Narsapura Industrial Area near Bangalore and fourth plant at Vithalapur Gujarat
inaugurated on 17 Feb. 2017 together are capable with the capability of 4.5 million bikes
by 2015-2016, growth has been outsanding.

Manufacturing facility at hardware in Uttaranchal will soon be commissioned to cope with

sustained customer demand.

Honda’s extensive sales and service network now spans over 30000 customer touch points.
These comprise a mix of dealerships, service and spare points, spare parts stockiest and
authorized representatives of dealer located across different geographies.

G. COMPETITORS INFORMATION IN GULBARGA:

 VKG Bajaj motors

 Sri Venkatesh Honda motors
 Raghoji Yamaha motors
 Vijay Automotive TVS
 Devanand Maruti Suzuki
 Bharat Honda motors
 Mahindra twowheelers

SWOT ANAYSIS:
 STRENGTHS:
 Ability to know customers’ needs and want
 Recognized and established brand name
 Effective advertising capability
 Strong distribution network and Service centers
 Due to the large range of products that are accessible, almost the entire customer
base is covered.

WEAKNESSES:
 HONDA MOTORS is vulnerable in the joint venture WITH HONDA
 The technological changes in the bike sector occurred at a very fast rate. Bajaj
Auto Ltd. patented the DTS-I model of the Pulsar. The technology was introduces
by Honda Motors into the market with the launched of the Ambition, but it was not
patented.

OPPORTUNITIES:
 Full domain name to Caribbean and Central America.
 Expansion of the target market segment (including specifically designed
forwomen)
 As India leader in motorcycle market
 Honda motorcycle and scooter India (P) Ltd. can take advantage of their Premiern
Channel to provide sales more exercise.

THREATS:
 HONDA India be able to take away market share and cause joint venture to go
sour
 Bajaj Motors, TVS Motors are strong competitors.
 Bajaj Auto has found attractiveness with both its low-end and premium offerings,
which have helped chip away at Honda Motor's domain.

FUTURE GROWTH AND PROSPECTS:

Bilgundi Honda Motors future growth is very bright because it is the newly growing
firm in the Kalaburagi market.
The customers of kalaburagi are already aware about the Bilgundi Honda motors
because this is the firm and sub dealership with Honda Motorcycle & scooter India (P)Ltd
to provide a good service to the customers of kalaburagi city. Due to this customers are
committed toward this dealership and due to this customers do not go for any other
showroom of Honda Motorcycle & scooter India (P) Ltd.

The maximum start within 2 months of the current financial 2016-17, Honda market
share and volume gainer two wheeler industry-leading to 26 percent market share. When
industry sales are to be 1 percent, Honda founded 3 %. In motorcycles, CB shine is the
industry-leading 125 cc section while the new CB unicorn 160 now second-largest selling
model just a few months. In the auto scooter market segment, Honda market share is up to
59%. Up nearly 4 times the industry-leading, Honda today's leading scooter India two
wheelers industry.

For Honda has ever up sales 44.5 lack unit 2009' 14-15 and LED and its eye 20 %
expansion this is more than double the 8 percent growth in the domestic 2 wheeler
industry.
Honda Motorcycle and Scooter India Pvt. Ltd. has release the reports for the sales figures
for the month of February 2016. The two-wheeler division of Honda handled to sell
539,662 units in the month of February, reaching largely growth of 2 per cent.

The domestic sales of two-wheelers was 2,29,332 units recording 10 per cent growth
while the exports stood at 17,767 units, increasing 33 per cent for the reported month.
The overall share of Honda 2Wheelers in the Indian two-wheeler market is 26 per cent.
Reporting progress on the increasing overall sales figure for the existing fiscal year of
2015-16, a total of 41,01,932 units were sold maintaining growth of 1 per cent by the
manufacturer. Out of that, the sales of gearless scooters included 25,44,757 units with 12
per cent growth. The exports segment for the fiscal year stood at 1,84,054 units.
Honda had newly developed its product line-up with the opening on the NAVI, a
mini gearless bike which was launched at the 2016 Auto Expo. The latest offering is priced
at Rs 39,500 (ex-showroom, Delhi). Honda has too launched a smart phone app for the
online booking of the NAVI and has received over 900 reservations. The deliveries of the
NAVI will start from April, 2016.
MOTORCYCLES TECHNICIAN REPAIRS PROCESS:

ENTRANCE

RECIEPTION

SERVICE ADVISOR

WORKSHOP

JOB ALLOTMENT

BILLING
ENTRANCE:

When customers are comes for motorcycles repairs the customer should entry in the file
their name and purpose in entrance gate. These duties handle by security guard in gate
front of showroom.

RECEPTION:

It is comes after Entrance Gate stage there customer should reception their bikes
technician problems register in this counter.

WORKSHOP:

The technical advisor does repairs the bikes. it may be in free or pay service they are do
the best work their technician problems of bike. The workers are well experience
candidates in showroom and there is 12 stages involve for repairs of bikes.

BILLING:

This is billing counter last stage to customers for clearing the payment of repairs and
get back bikes from technical service department.
AWARDS AND ACHIEWMENTS:

2016 Company Selected consumer super brands India 2015 ---super brands
2014-15

Two-wheeler manufacture ---- Bike India Awards 2016

Best of wheeler Show-two -- CNB Automotive Exhibition

for Excellence 2016 (subject and SIAM)

Bike manufacturing year 2016 - zeegnition automatically

Award 2016

Bike year up to 1000 CC - CBR 650 F ---- Bike India

Awards
2016
 Sport toured year - CBR 650 F - 8x day USED top gear
Magazine award

CBR 650F Scooter one year up to 750 cc - CBR 650 F - zeegnition

Awards 2016

Scooter one year up to 160 cc - CB unicorn 160 --

zeegnition
automatically Awards 2016

Bike annual up to 125 cc livo time automatically Awards

2015
(Partner Relationship and creases wheels)

CB Unicorn Forbes India - Best CEOS global business

Livo

2015 Company Readers Digest - the most trusted brand (award-winning

two
Wheeler category)

Economic - 100 most trusted brand survey (Number 1

trusted
in automotive - Two wheeler)
 Generate a Csr Leadership Awards - think odhisha Leadership Awards
2014
CSR
Csr activity-road safety 2 wheeler (bloomberg TV autocar
India
Awards 2015

Activa 125 Scooter one year - activa 125 (NDTV cars and bike
Awards2015)

Scooter of 1 years (7 USED populated on prizes)

Scooter one year up to 125 cc (Bike India Awards 2015)

The motorcycle one year - motor vikatan

Gold, seven Import bike year-carrier roller automatically Award 2015

from the
other wing

2014 Company Engine of the year - Honda green technology (for

heterogeneous)
100 cc engine

Cb Trigger Convenience technology - Composite brake system (CBS)

Company 2 wheeler manufacture - NDTV cars and bike Award, 2014

Manufacture - Two wheeler, bike India Award 2014

Dream Scooter one year up to 110 cc - NDTV cars and bike Award,
 newborn 2014

Cb Trigger Scooter one year up to 160 cc - NDTV cars and bike Award,
2014

Scooter one year up to 150 cc, bike India Award 2014

2013 Company Manufacturing Year 2012 - USED Premier gear

Manufacture - Automotive and bike India and awards

Manufacturing Year 2013 - motor vikatan Awards 2013

CHAPTER-3

THEORETICAL BACKGROUND:
Market
Traditionally the market is a physical location where buyers and sellers to buy and sell
items. Economists describe market as a collection of buyers and sellers are responsible for
running more than one particular product category (for example: housing market)

Marketing
Marketing includes identify unmet needs, manufacturing of products and services to meet
these requirements, price, distribute and promote these products and services to generate
revenue. Some of the common definitions for marketing include:
 This means that you want to allow communication information about a product or
service and its features is to convince your area to purchase or use the product or
service.
  This is the process planning and execution conceptive pricing, promotions and
distribution of concepts, goods and services to convince the requirements of the
customer.
 The ads, promotions and sales items for a public key and Distributors.
 Find out what customers need to set out of their needs, provides it can increase
profits. Marketing including market research, develop products and pricing,
advertising, promotion, sell and sales.
 United States marketing association provides the following definition:
The ability to access appropriate to your organization features and a set of process
designed for customers to build relationships in a way that the organization and its
stakeholders.
Marketing is a natural to be considered job creation, promotions and delivery of goods and
services to consumers and businesses. Marketing personnel can take many forms just like
venture, deployment or entrepreneurial marketing.
Marketing personnel involved in marketing there are a number of types of physical
(including products, services, experience, events, people, places, content, information and
feedback.

Marketing Management
Marketing management technology and scientific the select target markets and get,
maintenance and expansion customers through the creation, and communication superior
customer value. It is a communal process personal and team get what they need and want
to create, and free replacement products and services of value and others.

Marketing management is a business discipline focuses on the actual application of

marketing skills and manage corporate marketing resources and activities. Marketing
managers typically responsible for impacts, time and write customer needs in a way that is
the mill corporate goals.

Management guru Peter ducker wrote the because purpose of business is created in the
customer's business enterprises have two has only two basic features: marketing and
innovation. Marketing and innovative results, all the styled is costs. Marketing is different
from the unique features of your business. "

STRATEGY:

 A method or plan chosen to bring about a desired future, such as achievement of

goals or solution to problems.
 The art and science of planning and marshalling resources for their must
efficient and effective use. The terms is derived from Greek word for
generalship or leading an army, see also tactics.

MARKET SHARE:

Out of total purchases of a customer of a product or service, what percentage goes to a

company defines its market share. In other words, if consumers as a whole buy 100 Bikes,
and 40 of which are from one company, that company holds 40% market share.

Marketing Requirements:
Marketing needs the total volume will buy a defined group of customers that define
geographic area within a defined period of time is defined marketing environment define
marketing plan. Marketing requirements is not fixed number, but a destination of the
presentation. For this reason, it can be referred to as the "market needs function.

4 PS Marketing Mix:

Learn how to keep your market

How to use 4 PS, Phillip Kotler, James manktelow & Amy carlson.
What are the marketing?
Define several marketing personnel understand their during initialization in the industry is:

The product will be placed in the correct position, at an affordable price, at the
right time. "
Very Basic! You just need to make item specific groups of users want on sales of
thesame people remain periodically and price on a level of compliance with value they feel
they way; and make all at the same time may also want to purchase. Then you can have it
made!

There are many benefits in this direction. However, many efforts required to produce
what our customers want to find out what they do their shopping. And afterward you have
to figure out how to make thing cost speaks to esteem, and acquire all need to assemble a
critical time.

But if you is just one of these elements error, it spelling error. You may be left promote
cars and amazing fuel economy country oil is very expensive; or distribution status text on
the launch of a new one-year school, or sell trade price is too high - Low – attract people
you lock the target.

The Marketing Portfolio is a better place starts when you view your plan of a product or
service, and help you prevent this type of error.

Learn about tools

The marketing mix and 4 PS marketing is often used as synonyms. In fact, they do not
have is essentially the same thing. The ability to access appropriate mix" is a universal
phase used to convey a different kind of select organization must be in the entire process
for a product or service from the market. 4 PS is one of the following methods - may be
best-known methods defined: showcasing blend, and the first run through to 1960 year by
4P’s are:
 Price
  Product.
 Place.
 Promotional activities.

A decent approach to perceive 4 ps is the issue. You have to request that characterize your
showcasing blend. Here are a couple inquiries will help you comprehend and characterize
each element:

Product/Service
What is your customer wants to the product or service? What Are The Requirements
Do not meet?
 What features do not need to replace these requirements?
 If there are any features you miss out?
 If you include costly features of customer does not actually use?
 How and where you will customers to use it?
 What is it look like? Customers can learn more about it?
 What size (s), Colour (s), must be set it?
 What is it to be called?
 How to brand?
 How to differentiate yourself from the competition?
 What is most IT can cost to provide, and will be able to successfully sell profit?

Positioning
 Where can I buy a seems to be appropriate for for your item or services?
 If they seem to be in a store up, which of the following? Professional sneaker
boutique or A sweet soy milk or together? Or are directly through a directory?
 How can you agree to distribution channels?
 You will need to use the sales staff? Or Receive Trade Shows? Or a Online
Claiming? Or send samples to Directory Company?
 You have what competitors do and how to research or discrimination?

Price
 What is the price of the product or service to a purchaser?
 There are recognized up worth of goods or services in this segment?
  Is the consumer price compassion? The small value decline Get extra market
share? Or is a small increase will be and cannot find, So get more income?
 What discount should be an accessible business consumers, or other precise
segment of the market?
 How to place your price and your competitors?

Promotion
 Where and when you can obtain a diverse marketing messages to your
Target Market?
 Will you attain your target spectators is marketing the keys, or on the TV, or
 Radio, or in the billboard? By using direct marketing mail shot? Through public
Relations? On the Internet?
 When is the topoccasion to endorse? If you have season for the market? Yes
 There are no more environmentally friendly issues or instructions timing. Your
time-to-market, or wait time the consequent promotion?
 How can you make your competitors promotion? And how to be able to control
You select the promotion?

Note
One 4 PS other model has been created a multi-year is blast and biter 7 PS, now and
then called " rich promoting portfolio, including the initial 4 PS, in addition to individuals,
process and physical outline choices.

Another methodology is the later born 4 P’s, which presents components of showcasing
blend from purchasers, instead of vender's reasoning. It is a client need and need (item),
cost (value), comfort (the), and Communications (Promotion). In this article, we will
concentrate on 4 PS model as it is understood, and contains the center components of a
decent promoting blend. Utilize 4 PS Marketing

This model can be utilized to help you choose how to take another business sector. It can
likewise be utilized to test your showcasing procedure. In the event that you are
considering another or it can give, please take after the progressions underneath to help
you characterize and enhance your showcasing blend.
1. To identify products or services you want to check.

2. Now you can pass and answer 4 PS problems - as defined in the above specified.

3. Standards. Try to "why" and "if" questions too, dispute resolution you offer.
If asked why your goal customer needs of a specific characteristic. If you Your worth 5 %?
If you can provide more color? Why is it important to sell to Distributors rather than
directly channel? If you are running a per Non-dependent on TV ad?

Dealer performance to evolve a strategy for increasing market

shares:
How strategy helps to increase market shares
Companies increase market share through innovation, strengthening customer relationships,
smart hiring practices and acquiring competitors. A company's market share is the percentage it
controls of the total market for its products and services.
This survey will help the two wheeler sector to evaluate their product and the services
they deliver. This will act as a tool for the company to know their opportunities and threats in the
market. Expectations of the company from this survey are:

1) How to maximize the sales.

2 ) To i m p r o v e t h e p r o m o t i o n a l a c t i v i t i e s .

3) Customize the product as per the customer’s needs.

PORTER, COMPETITIVE ADVANTAGES STRATEGIES:

T
R
G
E
T

M
A
R
K
E
T

According to Porter's Generic Strategies model, there are three basic strategic options
available to organizations for gaining competitive advantage. These are: Cost Leadership,
Differentiation and Focus.

Low cost provider strategy:

This is a strategy where a dealer a dealer aims to out-price its
competitors by reducing overheads or fixed cost associated with distribution. It
requires a focus on the efficiency of product line and service scale.

Maintaining this strategy requires a continuous search for cost reductions in all
aspects of the business. The associated distribution strategy is to obtain the most extensive
distribution possible. Promotional strategy often involves trying to make a virtue out of
low cost product features. To be successful, this strategy usually requires a considerable
market share advantage or preferential access to raw materials, components, labor, or some
other important input. Without one or more of these advantages, the strategy can easily be
mimicked by competitors. Successful implementation also benefits from:

 Process engineering skills

 Products designed for ease of manufacture
 Sustained access to inexpensive capital
 Close supervision of labour
 Tight cost control
 Incentives based on quantitative targets.
 Always ensure that the costs are kept at the minimum possible level.

2. The Differentiation Strategy

In a differentiation strategy a firm seeks to be unique in its industry along some

dimensions that are widely valued by buyers. It selects one or more attributes that many
buyers in an industry perceive as important, and uniquely positions itself to meet those
needs. It is rewarded for its uniqueness with a premium price.

3. The Focus Strategy

The generic strategy of focus rests on the choice of a narrow competitive scope within an
industry. The focuser selects a segment or group of segments in the industry and tailors its
strategy to serving them to the exclusion of others.

The focus strategy has two variants.

(a) In cost focus a firm seeks a cost advantage in its target segment, while
in (b) differentiation focus a firm seeks differentiation in its target segment. Both variants
of the focus strategy rest on differences between a focuser's target segment and other
segments in the industry. The target segments must either have buyers with unusual needs
or else the production and delivery system that best serves the target segment must differ
from that of other industry segments. Cost focus exploits differences in cost behaviour in
some segments, while differentiation focus exploits the special needs of buyers in certain
segments.

PROMOTIONAL TOOLS AND PROMOTIONAL STRATEGY

1. PERSONAL SELLING: It involves personal confrontation either by phone

or face it is an expensive and time-consuming tool of promoting the product.

2. ADVERTISING: It is defined as a paid non-personal communication with a

target (usually mass) market. It is cost effective and can reach a large number of
people. It can also be used for long term or short term objectives

There are various form or Medium through which advertise:

A. Broadcast Media:
 Televion
 Radio
 Cinema

B. Print Media:
 Newspaper
 Magazines
 Leaflets

C. Outdoor Media:
 Posters & Billboards

1. PUBLIC RELATION AND PUBLICITY;

 Public relations are an umbrella term and refer to the totality of the

organization’s behaviour with respect to the society in which it operates.

The maybe regarded as good or bad and is reflected in the company’s
reputation and image.

2. SPONSORSHIP:
Sponsorship can be seen as a part of public relations and it is certainly the case
that some sponsorship goes on to generate positive publicity for the organization.

Factors that guide a marketer’s decision in selecting a promotion mix:

a) Nature of product

b) o ve ra ll m ar ke ti ng s t ra te gy

c) buyer readiness stage

d) p ro du ct li fe c yc le s ta ge

3. DISCOUNTS/OFFERS:

The company has started giving discounts and other offers to the customers
on the purchase of a new bike, for instance, with the World Cup offer, in which the
consumer was to get a 1 gm gold coin with every purchase.

Dealer is especially provides Price in Indian big Festivals like as Diwali, Dasara, Holi,
Christmas, etc. and provides one year Insurance free on purchase of new bikes. Because
This season consumers are like to shopping or tradition follows the Indian people.

But after all these schemes and benefits may be because of cut-throat competition in
the
segment with heavyweight competition such as Bajaj, kinetic, Yamaha, and TVS the
company (HONDA) officially says:

“Our aim is to proactively and consistently deliver value to the customer. We

are giving back to the customer after becoming successful. Most companies give
discounts only when their products are not doing well in the market. There is lots of
competition in the consumer focused while other companies Bajaj tends to be more
competitors focused segment, especially from Bajaj. But the reason for Honda’s success it
that we a r e competitor - focused.

PROMOTION POLICY:

 Company gives advertisement in different media vehicles time to time.

Like in TV. Magazines, newspaper, etc.

 Honda also organizes free service camps every year.

 Honda also takes art in trade fair.

 Honda with the help of ICICI Bank & HDFC Bank provides loan to the
customers & also provide easy monthly instalment scheme to customers.

 Honda Honda gives huge commission to their dealers.

CHAPTER-IV
DATA ANALYSIS AND INTERPRETATIO
Table No.4.1: Age wise classification of respondents?

Age No. of Respondents

18 – 25 28
25 – 35 16
35 & above 06
Total 50

Analysis:-
Above table shows 56% of respondents are in the age between 18-25, 32% respondents comes under
age between 25-35 and 12% of respondents comes under 35 and above.

Graph 4.1:- shown the age of respondent.

Interpretation:-
The above graph is showing that 28 percent of respondent in between 18-25 age and 16 percent of respondent in between 25-35
percent of respondent in between 35 and above.
Table No.4.2 the showing gender?
Gender No of respondent
Male 34
Female 16
Total 50

Analysis:-
from above table shows 68% respondent be male and 32% respondents are female.
Graph 4.2:- shows the gender of the respondent.

Interpretation:-
The above graph shows that the 34 percent of respondent is male and 16 percent of
respondent id female.
Table No.4.3: Qualification wise classification of respondents
Education No. of Respondents
SSLC 00
PUC 08
Graduate 10
Post Graduate 26
 Others 06
Total 50
Analysis:-
The above table shows 16% respondents are from puc education, 20% are graduate, 52% are post graduate
and 12% are others.
Graph 4.3:- shown that the qualification of the respondent.

Interpretation:-Graphs is shown that the 0 percent of respondent is from sslc and 16 percent of
respondent is from puc 20 percent of respondent is from graduates and 52 percent of respondent is
from post graduates and 12 percent of respondents is from others.
Table No.4.4: Monthly income wise classification of respondents
Monthly Income No. of Respondents
5000-10000 02
10000-15000 16
15000-20000 18
25000- above 14
Total 50
Analysis:-
The above shows 36% respondents income is 15000-20000, 32% income is 10000-15000, 28% income is
25000 above and 4% is 5000-10000.

Graph4.4:- shown that income level on respondent

Interpretation:-
Graph is shown that the 04 percent of respondent income in between 5-10 thousand and 32 percent of
respondent Income in between 10-15 thousand and 36 percent of respondent income in between 15-20
and 28 percent of respondent income in between 25 and above.
Table No. 4.5: Awareness towards Honda bikes

Option No. of Respondents

Yes 50
No 00
Total 50

Analysis:-
The above table shows 100% respondents are aware towards Honda bike.

Graph 4.5:- showed the awareness of Honda bikes.

Interpretation:-
Above graph shows the majority respondent say yes to wards Honda bike.
Table No. 4.6 shows the reason of purchasing Honda Bikes?
Options No. of Respondents
Comfort 24
Look and style 06
Fuel economy 16
Speed 04
Total 50
Analysis:-
From the above table 48% purchase comfort and 12% look and style,fuel economy 32%
and speed 8%
Graph 4.6 shown the reason purchasing Honda motors?
Interpretation:-
Graph shows the 48 percent of respondents for comfort and 12 percent for look and style and 32 percent of
for fuel economy and 8 percent for speed.
Table No4.7 like most in Honda bike?

Factors No. of Respondents

Mileage 30
Service 12
pickup 00
Maintenance 08
Total 50
Analysis:-above table is shows that 60 respondent say mileage,24% say for service and 16% of
maintenance.
Graph 4.7. Shown the like most in Honda motors?

Interpretation:-

From the above graph its clearly shows that the mejaroty
respondent purchase bike because of mileage.

Table no 4.8. How will does your dealer provide service for you?
Option No of respondent
Extremely well 10
Very well 30
Somewhat well 10
What well 00
Total 50
Analysis:-from the above table 60% respondent says dealer provide very well service,
20%says for extremely well and 20% said somewhat well.
Graph4.8. shown the dealer provide service for you?

Interpretation:-

From the above graph the majority says the service provided by dealer
very well .

Table No. 4.9.: Are you satisfaction by price Honda bikes?

Opinion No. of Respondents
Yes 48
No 02
Total 50

Analysis:-
the above table shows 96% of respondents says yes for price.
 Graph shows 4.9.: Are you satisfaction by price Honda bikes.

Interpretation:-

From above graph show that the majority of respondents are happy with the price.

Table No. 4.10.: how many time your dealer provide service for you?
Option No. of Respondents
Once in week 00
Once in a month 04

Once in three month 30

Once in a six month 12
None of above 04
Total 50

Analysis :-
above table shows 60% respondents say once in a three month dealer provide service, 24% say
once in a six month and 8% once in a month.
Graph shows 4, 10. How many time your dealer provide service for you.

Interpretation:-
The above graph shows the majority of respondents say the dealer provide service once in a three month.
Table No.4.11. Showing dealer provide free service after service after purchasing the
Honda bike?
Option No of respondent
Yes 42
No 08
Total 50
Analysis :- the above table shows that 94% respondents tell service will be provided after
purchasing the bike and 16% tells no
Graph shows 4.11. Dealers provide free service after service after purchasing Honda
bike.

Interpretation:- The above graph shows that the majority of respondents say
service will be provided after purchasing bike.

Table No. 4.12: have you cleared you free service under warranty period?

Opinion No. of Respondents

Yes 44
No 06
Total 50
Analysis:-
The above table shows that 88% respondents tell yes clear their service under
warranty service and 12% says no.

Graph 4.12. : have you cleared you free service under warranty period.
Interpretation:-

The above graph show the majority of respondents

Table No. 4.13: Rating towards Honda motors as compared to others

Option No. of Respondents
Excellent 14
Good 28
Average 08
Poor 00
Total 50
Analysis:-
The above table shows 56% say rating on good, 28% say excellent, and 16% says it is poor.
Graph 4.13. Shows rate Honda motors as compared to others?

Interpretation:- the above graph shows the majority of good rate compared to others.
Table no 4.14.which colure do you preferred?
Option No of respondent
Black 28
Blue 04
Sliver 16
Brown 02
Total 50

Analysis:- the above table shows 56% respondents say say black, 32% say silver, 08% says blue and
4% brown.

Graph4.14. shows colure do you preferred?

Interpretation:- the above graph shows that the majority of on black color to purchase the bike.
Table no.4.15whta type of company Honda bike do you want to own?
PARTICULAR NO OF RESPONDENT
HONDA 28
Honda 14
Bajaj 06
Yamaha 02
TOTAL 50

Graph 4.15shows what type of company you want to own?

INTERPRETATION:-
From above graph show to the majority of respondents be with percentage of 56 to purchase a Honda
bikes.

-TABLE NO.4.16.ARE YOU SATISFIED WITH THE HOSPITALITY PROVIDED WHILE

SERVICES YOUR MOTORS BIKE?
PARTICULAR NO OF RESPONDENT

EXTREMELY SATISFIED 12

NOT SATISFIED 06

VERY SATISFIED 32

NOT ALL SATISFIED 00

TOTAL 50

Graph 4.16.shows satisfied hospital provided service Honda motor?

INTERPRETATION:-
The Above Graph Shows that the satisfaction with service hospital of Honda bikes majority of
respondents are very satisfied with percentage of 64.

Table no.4.17. Which insurance company does your dealer suggested offer you after purchasing?
PARTICULAR NO OF RESPONDENT
ORIENTAL COMPANY 06
BAJAJ ALLIANCE 08
NATIONAL INSURANCE COMPANY 12
ICICI PRUDENTIAL LIFE 04
RELIANCE INSURANCE COMPANY 20
TOTAL 50

GRAPH NO.4.17. Which insurance company does your dealer suggested offer you after purchasing.
Interpretation: dealer suggests getting insurance from reliance insurance
company with percentage of 40.
Table no.4.18 .Shows the suggestion of dealer towards bank loan in purchasing bike?

PARTICULAR NO OF RESPONDENT
YES 30
NO 20
TOTAL 50

GRAPH NO.4.18 shows the suggestion of dealer towards bank loan in purchasing bike.
INTERPRETATION:-
Graph Shows That the Majority Of Respondents Suggested By Dealer To Get The Loan From The
Banks.

TABLE. NO 19 :- SHOW THE DOES YOUR DEALER PROVIDE DIFFERENT MODEL OF BIKE?
PARTICULAR NO OF RESPONDENT
YES 48
NO 02
TOTAL 50

GRAPH 4.19. The Does Your Dealer Provide Different Model Of Bike.
INTERPRETATION:-
Graph shows that the majority of respondents they said dealer provides different model of Honda
bikes.
GRAPH NO.4.20: - Shows What Influence You To Purchase Bike From Dealer?

Particular No respondent

low interest loan scheme 16

Quality bike 16

Free service from dealer 07

Brand 09

Discount from dealer 02

TOTAL 50

Graph.4.20 shows what influence you to purchase bike from dealer.

INTERPRETATION:- the above graph is shows that the majority of respondents influenced by the
brand image of the company.
 CHAPTER  V
5.1 FINDINGS

1. It was noticed from the study that 56 percent respondent belong to the age group of 18-25.

2. 2. It was found from the study that shows 68 percent of respondent is male and 16
percent of respondent id female.
3. 3. It was found from the study that 52 percent post graduates are 20 percent,
graduates’ are 16 percent respondent and 12 percent other.

4. 4. it was found from the study that 36 percent respondent income is 15000-
20000,are 32 percent income is 10000-150000, are 28 percent income is 25000 and
4 percent is 5000-10000 respondent.

5. 5. It was found that the majority respondent say yes to wards Honda bike.

6. 6. It was found from the study that 48 percent of respondents for comfort and 12
percent for look and style and 32 percent of for fuel economy and 8 percent for
speed.

7. 7. It was found from the study that it’s clearly shows that the majority respondent
purchase bike because of mileage.

8. 8. It was found from the study that majority says the service provided by dealer
very well 60 percent respondent.

9. 9. It was found from the study that the majority 96% of respondents says yes for
price.

10. 10. It was found from the majority of respondents say the dealer provide service
once in a three month. .60 percent respondent.

11. 11. It was found from the study that 94 percent the majority of respondents say
service will be provided after purchasing bike.

12. 12. The found from that the above table shows that 88% majority respondents.
13. 13. The above table shows 56% say rating on good, 28% say excellent, and 16%
says it is poor.

14. 14. found from the above table shows 56% respondents say say black, 32% say
silver, 08% says blue and 4% brown.

15. 15. It was found from the study the majority of respondents are with percentage of
56 percent to purchase a Honda bikes.

16. 16. It was found from that the study satisfaction with service hospital of Honda
bikes majority of respondents are very satisfied with percentage of 64.

17. 17. It was found from that study the dealer suggests getting insurance from
reliance insurance company with percentage of 40.

18. 18 It was found from the study shows 60 percent majority respondent dealer to get
the loan from the bank.

19. 19. Graph shows that the majority of respondents they said dealer provides
different model of Honda bikes 96 percent yes respondent.

20. 20. It found the study the majority of respondent influenced by the brand image of
company.
5.2 CONCLUSION
The study conducted with the view that the bikes market is highly growth oriented
where survival is defined factor. Almost all people where aware and buying bikes and most
of them were the regular customers of Honda bikes. It had got loyal customers and it
would easy for Honda bikes to retain its customers.

In Kalaburagi City, compare to other Bikes, Honda bikes is in well position so,
organization strive for maintaining that position in the market in the future course of time.

After sales services:

The company is providing free services to its customer after selling the bikes.
5.3 SUGGESTIONS

1. Honda bikes should improve its delivery services so, that every rider can get the bikes in time.

2. Honda bikes should convenience its customer that it believe in “customer is the
boss” concept. It helps in retaining its customer and their loyalty.
3. New technological advancements in respect of coverage, service, quality and price
should adopted by it.
4. Honda bikes should get the feeds act of its customer regarding its services.
5. Honda bikes should increase its market share by extending its operations by
adopting penetrating pricing policy.
6. Improvement should be made in coverage of Honda bikes by increasing its
communication channels.
BIBLIOGRAPHY
1. Marketing Management.
- Philip Kotler
2. Marketing Management.
- S.A. Sherlekar
3. Marketing Research.
- David Luck and Ronald S.
Oded Netzer & James M. Lattin & V. Srinivasan, 2008. "A Hidden Markov reproduction
of Customer association Dynamics," market knowledge, INFORMS, vol. 27(2), pages
185-204, 03-04.

Masahiro Fukuhara & Yasufumi Saruwatari, 2007. "A reproduction Forecasting Risk for
promising Market currency," Asia-Pacific economic market, Springer; Japanese
Association of Financial Economics and Engineering, vol. 14(4), pages 325-340,
December.

Peter J Buckley & L Jeremy Clegg & Adam R Cross & Xin Liu & Hinrich Voss & Ping
Zheng, 2007. "The determinant of Chinese outward foreign direct venture," Journal of
worldwide Business study, Palgrave Macmillan; Academy of International Business, vol.
38(4), pages 499-518, July.

Piyush Tiwari & Hidekazu Itoh & Masayuki Doi, 2003. "Shippers' Port and Carrier
Selection Behavior in China: A Discrete alternative study," Maritime Economics &
Logistics, Palgrave Macmillan;International relationship of nautical Economists (IAME),
vol. 5(1), pages 23-39, March.

Winy Dou & Hairong Li & Nan Zhou & Chanting Su, 2010. "Exploring relationship
satisfaction between global professional service firms and local clients in emerging
markets," Journal of International Business Studies, Palgrave Macmillan;Academy of
International Business, vol. 41(7), pages 1198-1217, September.
 QUESTIONNAIRE FOR CUSTOMER

Name
1. Age
a) 18 ~25 b) 25~35
c) 35~ above

2. Gender
a) Male b) Female

3. Occupation?
a) Sslc b) Puc
c) Degree d) Post graduate
e) Other

4. Income?
a) 10000-15000 b) 20000-25000
c) 30000-above

5. Are you aware of Honda motors?

a) Yes b) No

6. The reasons of purchasing Honda motors ?

a) Comfort b) Look and style
c) fuel economy d) Speed

7. How well does your dealer provide service for you?

a) Extremely well b) Very well
c) Somewhat well d) what too well
 8. How many time your dealer provide service for you?
a) Once in a year b) Once in a month
c) Once a three month d) once in a six month
e) None of above

9. Does your dealer provide free service after purchasing the Honda bike ?
a) Yes b) No

10. Which vehicle do you preferred ?

a) With gear b) Without gear
c) Others

11. What you like most in Honda motors ?

a) Mileage b) Service
b) Pickup d) maintenance

12. Have you cleared you free service under warranty period ?
a) Yes b) No

13. Rate towards Honda motors as compared to other?

a) Excellent b) Good
c) Average d) poor

14. What Type of company bike do you want to own?

a) Honda b) Hero
c) Bajaj d) Yamaha

15. Are you satisfied with the hospitality provided while service your motor bike?
a) Extremely satisfied b) Not to satisfy
c) Very satisfied d) Not at all satisfied
16. Did your dealer provide contact information to contact with him?
a) Yes b) No

17. How well does your dealer provide offers and discount to purchase a motor bike?
a) Extremely well b) Very well
c) Well d) somewhat well e) not at all well

18. Which insurance company does your dealer suggested offer you after purchasing?
a) Oriental company b) Bajaj alliance
c) National insurance company d) Icici prudential l life
e) Reliance insurance company f) Bharti axa

19. Does your dealer provide bike loam while purchase bike?
a) Yes b) No

20. What influence you to purchase bike from dealer ?

a) Low interest loan scheme b) Quality bikes
c) Free service from dealer d) Brand
e) Discount from dealer f) Tax free

21. Does your dealer provide different model of bike?

a) Yes b) No

22. How often do you ride bike?

a) Once in a week b) More than once in a week
c) Daily d) Occasionally

23. Are you satisfied by price Honda bike?

a) Yes b) No
 24. Any other suggestion ?

Thank you.