Heddon ew “FISH-FLESH” Baits 4 new “SPOOK” models in Proven fish-getters gta gas AN a i “ f - a =~ rl NOT made of Wood! New “Spook” Baits are made of a semi-transparent material which looks just like real fish-flesh under water. This “Spook” series covers the entire range of best sellers, formerly offered in wooden lures. Indestructible body and finish, and guaranteed to outlast half a dozen wooden baits Here’s Positive Proof in Real Catches that “Spooks” are Irresistible to ALL Kinds of Game-lish,— Bass, Pike, Pickerel, Muskies, ete. Look for “Spooks” at your Dealers on these handsome Display Cards, and insist on getting them. For further information, see pages ? and 3. ive nenngumyenessa i. meaCharles Heddon invites you to make the Blindfold Test on this $100,000-Steel Rod. t Ei i - | in WEIGHT, ~~ or ACTION, or FEEL~ ‘rom the finest Split Bamboo/ / CORED STEEL ROD ‘A Masterpiece in Craftsmanship that lasts a Lifetime”FISHING —THE MOST DEMOCRATIC, RESTFUL, NATURAL AND UNIVERSAL SPORT! . i ‘Tiere gre tow angers in pentenzres the ish. ing bug’” and the “crime bug” seldom reside in the same person. a According to Ex-President Herbert C. Hoover:~ “Tho sora) and spiritual forces of our county do not lone Froud In the hours we are busy on our jobo-chelr batle ts fhe lelaure time. ‘The joyous rush of tho brook, the eontems lation of the eternal low of tho stream, the slrcteh of foreet 4nd mountatn, all reduce find shatmo our ‘wickednes For youth and adult, there is no more beneficial auxiliary to education, than to commune with Na- ture in her woods and’on her waters. ‘The refined angling spirit cannot sin against fellow mortals, nor against society. As Ex-President Coolidge says:— «There ta an inde- serfbable spiritual charm in the gentle art of fishing: Itadfords 4 refreshing leisure, a simulation (othe body anda benediee lon to the soul. ‘There is something natural, homely, wholes Send Sygate sheet todeman hich we halal Y CHARLES mEDDON do well to cultivate.” ; {Modern angling methods fire the imagination, and challenge .the skill. They also appeal. to the sense of good sportsmanship and the finer human sensibilities. | Fishing is noe ian fensely pleasurable and engaging, since it has eliminated the prosaie,— the old-fashioned “sit-in-the-sun-and-wait” methods. Liberty Magazine says editorially :— «Grover Cleveland and Herbert Hoover {a x wise cholee of recreations, Cleveland waa, and Hoover ts, lshormane Tncee fisting to tmprove sm of mankind, Col. Charles A. Lindbergh's father is quoted as having said: Sequainted with my eon was when I took him on 8 fishing tip” ‘The most. prized benediction, that I received from my own father — “Jim Heddon, a8 he was affectionately known, — is the ardent love of angling, which he instilled within tho It is doubly rich with memories of happy hours together. To Fathers and Mothers, my message suggests that you take your children to the quiet woods and mystical waters. "It is Nature's best antidote for the innumerable besetting sing of modern society. j Cordially, CHARLES HEDDON egotism, soothe our troubles | to follow is nothing better than philosophy. You might say that one eye sees the fish, end the other the fore ‘The Get time I really became | The Heddon Guarantee FLERDON TACKLE is made to give “Value received—plus,” and to meet the demands of quality. and service. It is made as near 100% perfect a8 sil, imowledge, and ingenuity’ will permit. Every article is made of the best materials obtainable, and suitable for the pur- Pose! and should any tackle prove defective in manufacture, or fail to render the service which should reasonably’ be expected, Heddon agrees to replace it, or repair it, or adjust it satisfactorily, or refund the purchase price. JAMES HEDDON’S SONS, Dowagiac, Michigan Fated a 0.8.4, Gonyleb 1933. Jamas ieddee's Roun Dowacae Miche ‘Why Heddon Baits ? Beeause they do catch more fish as proven by their outst ship nding Leader- “Field and Stream’s” National Fish Contests. “Been-'There" Fishermen prefer Heddon Baits because they are the original wooden minnow and of recognized highest quality. Puthermore the experienced fisherman knows that the bait must be a real Ash.getter or Heddon would not make it, Heddon Raits cost slightly more than numerous imitations, a difference that is more than justified by the difference in quality, and their serviceability Nothing but the best goes into their construction; the choicest of seasoned cedar and gum: wood; the fastest colors and the highest grades of paints and enamels; and the best grades hooks, imported from England and made especially to rigid specifications. Heddon hooks are first copper-plated and then nickel-plated to make them as rust-proof as possible. wee Doubly Secured Hooks on Heddon Baits sis Save you Many a Fish us Cannot twist loose, yee easily changed, of eld by TWO Serews Z Hooks will not revalve or vit off or pull aut because they are Todbly Secured with the Heddon patented hook Tamjene, yt tak Hewoned Baty Seared fan easy bo romoved ty reince & hroken hook. "Hooks are eee ee elute Mo posttnn to: insure ooking the fish, and wit not i ae tas ouch'or damsge the bait STATE HEQUIIESESY OS HOOKS—tvon rages an eden hat = be reed pS —= — ; “PISHINGI An appreciation by IRVIN S. CO8B I, for ons, am proud to call nysolf a fisher and with th fighofeen stand. Ours 1s a vonecablo anda. no fulsport,. fo practice tt 1s good for bodies, Go Lie"about our fishing after Tation wore flexible | (Bet to got the aaxtoue of enjoynpnt out of nis favored " pursuit of gura, the fishermen aust have wines cous, tackle, Tightly and honestly built Heddon ‘a Sons sakes such tackle as own free will Bios steos | in ged to testify of ay | | Tse aBgoeuseof, th uni tore sxcelience ich Zh ldon mazes, oo pltsufe to tener to the present sensors of tie fire this egrets oo meet SO Tae Ptoy Lave long ond sty. thoy peospor | Pessidog fishing tackle for this nation of fighorwen and | (Ria ; OStt 1———— Two Prize Winners in Both 1928 and 1929 Contests of “Field and Stream” Here's record that's hard to Deut, — Tigo whopper in one, morning, oth ci tiem Prize Winners it “Feld and Stream’s" National Fis for 1988, He wed a Heddon Rod, » Heddon Reol, a Heddon i's Heddon Line. 100% Heddon! ‘And in 192% Contest Mr, Atwater and Dr. Savage landed tio more fiz hinnere!” And on the samme old Weddon Dat!sug jo a70g pu Avemooy “soURSIC pee ‘rpuey qyBveng 20 y=yo JoMAP shi ape pie ‘ooquiey pax fae tog Jo nud Joos anya —“uonay p pub widuasye dng sy uyya nox szeabe uy ot Fe aU anjeay 10 2014 posonod-ag ¥ al00g OOquug 217 4) 19098 10 POX 24.» 81 POU TVd-FAIT» OPP pow i dunes nok 2098 Wf 4epun eeyusiony par) «IVa FATT, FPPPH pod oc = vee i mod 328 0 OU sum 3 yor dig, dds © pur, ou0q-¥9eq, BUNA © Ted inh ‘soceyeg “pmo eH YL Cok MUSED Pow BaD at yoru pue “¢Sanyeyou ‘qeuspen,‘ss0016 Step eszaoe pu o2pd 0% 000'00TS svId tes Y—usuaney mass {POHO oppont #12049 1wouy adoesoy jouoeieg ¥ ae Jo 9oUvyeg” pee woUIVAYT 34, poyo-puEK \xey pire ‘woRoe ‘diys fans won saai8 Bg Areas Pee SLAIN Pe ree Se aan yn nog ooy soa jus nae Gey qwoehq. aay suey pos ot cy mA ‘ouginoo “Buane ajquanfaqun Sey cog xa nog caqat 3 8 jooqureg sv 1Sry 194 ‘oaig poxodmay-qary Jo spoy /TV¥d-FAIT.. "PPPHae traight Handle (detacheble) One-Piece Tip ee a at. a A Sd Se No. 3161 Model has a straight handle which in detachable and similar in conateuction to that on Heddon Srinicobnteastng rode Heddon Standard crete Lacing Real Sent Mountings ve nickel aer with genuine agates. “Guides are wound on with colored alls. Handle has ehoice cork reus grip. and fone ip Uf hand-checkered Circassian Walnut eee The tip is handsomely decorated with a rich brown enamel grained to reproduce the famous “brown-tone- bamboo" effect, distinctive of Heddon bamboo rods ‘The Tip i enclosed and protected in 2 small cloth-lined aluminum tube, ‘Tip and Handle are contained in a heavy tanvas case. ‘The 44 {trod weighs 6.9 oz. overall No. 31GIL — Light or Flexible Action —434 ft.and § (t...... $16.00 No. SISIM™— Medium Action ys fu and sft $16.0, Trolling or Musky Rod A rol of exceptianal strength and power, Ideal for heavy lures and heavy duty. Similar to apove, exc handleis 3 inches longer to facilitate handling larger fish, and made n t.ength only. Weight, 78 os. overs No. 31618 ~ SU Aetion—5 11, $16.00, See and Test thie Marvelous “LIFE-PAL” Rod at your Dealer Ask your dealer to show you one. If dealer cannot or will not aupply you, send your order with remittance and desler's name, and we will eend you a rod with ck gaurantee fod, and if it doce not exceed your higheat expectation in lightness, balance, action and strendth, juat return it to ue immediately and we will refund your money, plus parcel post charges Order Blank ‘These rods are now ready, but some jobbers do not have To Dealers: tre prince ye titcbes fame Jobber deset katy your first order direct to Heddon, with privilege of prompt return if rods do notl exceed your expectation. Be sure to give jobber's name through whom sale will sy billed James Heddon’s Sons, Dowagiac, Mich. Date - Send to us “Life-Pal"' Steel Rods checked below: il ung Offset Handle Rods é MSIL — Light or Flexible Acton (Length ) $15.00 Baek Listy) & 31S1M — Medium Action (Length ) $15.00 Eaen (List) 31518 — Sti Action (Lengths — 6 (only) $15.00 Each (List) Straight Handle Rods SH61L — Light or Flexible Action (Lengths. ) $16.00 each cist) 161M — Medium Action (Lengths } $16.00 exer (List) [1618 — Stiff Action (Lengths — 6 (, only) $16.00 Esch (List) Dealer's Name...... — —_ a ao 7 Address... se Cy Stata Jobber's Name.A Compact 2-Piece Model with Steaight Handle = he AN a ee —_____-~.___ ‘wo-piece Model: Similar in construction to Heddon bamboo casting rods with straight andie mounted. on the butt section of the rod, and equipped with Heddon standard Screw ‘ype Lacking Reel Seat. ‘This rod is in two sections, with butt and tip, nearly equal lengths, Ad when taken down, makes a very compact and cunventent package to carry, not over Vinehes long. The ferrule does nol stiffen or impair the action of the rod. Rod is enclosed cloth bag, and placed in floating Aluminuin Rod Case with screw end-cap, Length, Weight and Action ade in standard length,—5 ft. over all, in “Medium” action, for general Bait Casting. ‘152M — Two-piece Rod “Medium” action, 5 (1. weighs 5 8/10 oz. $16.00 See and ‘Test this Marvelous ©LIFE-PAL” Rod at your Dealer Ask your dealer to show you one. If dealer cannot or will not eupply you. us your order with remittance and dealer's name, and we will send you « rod with & money-back gaurantee Test this rod. and if it does not exceed your highest expectation in lightness, balance, action and strenith, just return it to ua immediately and we will refund your money, plus parcel post charges. Order Blank ‘These rods are now ready, but some jobbers de not have » Dealers: tre mich ye tittle tht you seadn first order direct to Heddon, with privilege of prompt return ifs to not d'your expectation. Be sure to give jobber’s nume through who will be t James Heddon's Sons, ‘Dowagiae, Mich. Date. —— :0 us ““Life-Pal”’ Steel Rods checked below: cuir One-piece Rods, (Detached Offset Handle) — No, 311M—Medium action "LifePal” Rods. 6 ft, long $15.00 Each No. 81518 —Sturdy ection “Life-Pal” Rods. 5 {t. long 15.00 Each Two-piece Rods, (Equal Lengths) Straight Handle No, 8152M—Medium action “Life-Pal” Rods, 6 tt. long $16.00 Each, 8 NEM neHere’s a Way for You to make MORE PROFIT in Baits. Mecept this Special Introductory offer and show these new Heddon ish-flesh” Spook: baits (One Extra Bait FREE wi rd of 6) Just trv 'em! Put this handsome Card on your counter. See for yourself what sellers these new t and different from wooden baits, with a finish SFish-Flesh” Spooks are. They are semi-transpar actically indestructible, They are guaranteed to outlast a half dozen ordinary wooden that is pr istity their slight extra cost. Price never stops the sale of « bait if a fisherman likes its lures, ai looks or is convinced it will catch fish. They are out of the cut price class, because they are not sold to Chair Stores, Mail Order or Catalog concerns, but 0 legit ers and Jobbers. In addition “Spooks” have everything must have,-—great counter appeal, real fish.gotting mown, proven models, formerly made om Seven (7) for the I To help you sntroduce these “Spooks”, you wi Card holding six, one extra “Spook” free to sell or give away. We suggest that you GIVE thi to others [tis any more, te because th dd fisherman fire way fish-flesh'” appeals to both fish a1 ‘The most popular models listed below — (formerly made in wood) are now prod fish. flesh and are prov ed in the new sem:.transp: ly the entire bait sh ters for all gam ish - Flesh jar Baits Reproduced (See illustrations on other side The Pike-shaped minnow—like Heddon “V. The Jointed Pike shape—hke Heddon The Brratic-action diver or “Lucicy 13 ‘The Underwater Spinner— 5, The famous little Heddon “Rt Allon Handsome Display Cards Pop’ mp ed Vamp ke Heddon» Basser Torpedo’ Order One or Two Different ¢ You can have these Display Cards put up with any assortment you wish card, of all of one series in assorted best sellers—or any other com ment of one series on a card, Remember, with each Card goes an extra but FREE Is of 6 NOW! any variety of different baits on a tion Our regular packing is an assort a for-G Offer Extended | to Other Heddon Baits! yoeeergHere at Last! (chin ty tpecirance that is . kinds of game-fish Now you can yet that true “Fish-Flesh" appearance that you have long wanted in baits, in Tledidon’s. new Semi-TRANSPARENT ones (the Spooks”); and in several best known and most popular models, “floaters,” and an “underwacers" NOT made ‘of Wood Wooden baits are very lective, yet they tack t Hn thing, — that trucefinh-flesh™ anpearance of live | HUH j Ce “-Pish-flesh” appearance is obtained by the “fishy,” scaly, iridescent material of Heddon’s new semi-transparent lures. Some users of these “Spook” baits report that they caught ‘more fish with them, than did fellow fishermen using many other kinds of bait. Indestructible Finish and Construction Tacough a special chemical proce, che colors an beatiful ish have bere a part of the bodyiteell; The finish will ot come off even when ground in the jaws of Bah with sharp teeth, such as muskies, pike, plekerel, and’ many salt-water fh. Pach bast is guaranteed to outlast sny number'of wooden once. Of course they costa little moze to make, but to the angler are well worth the diference because of greater fabegetiing powers, plus inde steed The most popular and proven fah-gettere", formerly made tn New Models. ‘oad are now reproduced in Chis neto matertal The Pike-shaped Minnow-—ike the famous Heddon “Vamp” The Jolnted Pike-tianow Si Tieddun "Soinced Ys 1 3. An Errutic-nction Floater and, ike Heddon “Lasser” 4 Slim Underwater-sptaner, je—lice Heddon's “Torpes New “Fish-Flesh” “Vamp-Spook,” No. 9750 Series. (3-Hook Model) “True “Fish-Flesh” Appearance — Indestcuctb'e and Semi-Teansparcat A tivaly, wining, Soating and diving ait in the Eccllent forall gome fb, Outlaste many wooden [eee Leth 4 chen, eng 90 Hives tee ky 13" 3 i om teoeh 1s wee 9 Seobuat— Cail spect Red tea pe Md ts ak 500 (2-Hook Model)~Vish-Flesh” Spook Baits (Continued) (Not Made of Wood) No. 9730 “Bish-Flesh” Jointed *Vamp-Spook” Tre “Fish-tlesh™ Appearance — Indestructible and SemicTransparent Not just anther jointed bait ut the liveliest, most fatueal swiniming se. vou ever used All game fish trike it oues, dvs and swima, and cutdoes the verona eto. Tadeurele "Thtee table hocka, * ‘te Bach $1.35 Sele Well worth it No. 9850 “Fish-Flesh” “Basser-Spook” True "Fish-tlosh” Appearance — Indestructible and Seni-Transpacent Duplicating the famous this "Bass a loating and divi fiesh" appearance and indestructible nish." Len inches, weight 54 oF. Three treble hooks. "Also made it ‘pecalealtnacet model, with two heavy double books for Salmon and Suiped Bass) tie agtion of the Heddon voly action tn t noe cous ta see see BBECSHU ARE nes nue | Bach $1.25 Two Underwater “Spooks” (Sinking Type) No. 9130 “Pish-Flesh” ‘‘Torpedo-Spook”* ‘True “Fish-Mlesh™ Appearance — Indestructible and Semi-Transparent ‘An underwater lute which is very popular, ‘he famous “orga Spionere at font and ear give attractive luting action. The very & ifin Body"tsukes it « dendly hooker and an tacellent casters» Length 434 inches. Weight Son! "three treble hooks. Be BBE —Iipee wach ; B58 yc Nese NSBR. ahs . Dowagiac “Spook” No. 9100 Series (Sinking Type) \ a coking ao a liye minnow. A ghoutly gogetter forall gameish.. Whirling fool Wreant nd fear Sinks of 1a own weight and cat be sent deep with slow re ‘ taleving, Ts destructible conatructign and nish a wo tele books. Lengeh 334 inches. Weight 8.02 "sat US ee tas” Banas Some More Positive Proofs Ail kinds of fah are taken on “Spooks”, fresh-twater and aalt-water.RE ee a let None ine SE ee nigh cones Two Dandy Fresh-Water Lures Zig-Wag' (Improved) 8300 Series fa, Lhgigiv termes ah eat | ws ASS AALONSE YS Bonen Heddon Meadow-Mouse No. 4000 Series At last, a “Mouse” that isa Mouse! A “true-tomnature”” Bait, even to bead eyes, and fleniie ears andtail, Fouts, dives and swims with lively, teasing motion. Cust ike ‘bullet. “Bago, Muskles aid Pickerel “gobble these Titetike iuees a or ORES BRS feFamous Heddon“Old Reliables” sis uete sermemed. ites near jo angie you will always find a good assortment of these proven lures. Many of them are atll “favorites Game Fisher 2 [es Sir, tee Sl $e gy ed and Sh "sh Had ERP” Sarat tata a HH ee eae ane MM i tt ma ism woe 08 ne he rake Sneed Baby Crab ~~ “eee NYSpecial Underwater Baits Little, — but what a Fish-Getter! that gaina n popularity every year on merit alone A small, compact, lively lure for light rods. Very effective for river Asking, narstetarly for Small Mouth Bass, and equally good in other Sratere fOr all game Gab,” A slow-siaking Bait with attractive wiggling notion, Regularly equipped with two sets of treble hooks; also obtain~ ble with double on belly and fingle at rear, Length 24 in, Weight about cz. Packed one in a box — bret mate na cra it TN oS 0 iver ta MBER: fo. ie, Pet Each #50 (0. 9110 New “River Runt” Spook. | ey re PMEenttoperyde Bye. Original “Dowagiac’”” Minnow Heddon “Torpedo” : : o sce berate wnt Sten me Cl, wt ola ce et Sy A fees Mal at oo Ll Boniciee heir” Be | oe grates REBEeE me Eee a | FR tte Be REE. oe The *Zaragossas” of A*Top-Water” Balt of Unusual Actlon and Appeat “tou pee nonng Hana wore aug on hl Dato 1388 "Field un «ott hits ae pte fa EROS Saas Lea No. 6600 ‘‘Darting Zara’’ No. 6500 “Old Zara’? (Original Model) EES ARE a ee pe BM Ber aati BeHeddon Surface Baits Produce sn equal the tbl the big ones come to the surfcce and semash those special surface fures. Wy skermen use nothing but surface hues for Bass, Muskies and Great vik and report great eces with then Here are several "old reliables” that every fisherman shoul Smashes” Surface 210°” and “ Surface 200” I around lure ever made” Tor Bass, Muskies, ‘Standsbys" ‘of fishermen all uver the country. it wi Body 394m long. wt thoes HB Gite’ a Booms Whi Rody: Rate = \Heddon-Stanley “Ace” Wm. E, Stanley of of years in producing the attractive ewan find Queen are complete lures, ae illustrated. the . “King”, ted diving acon formery found only in wooden bus. They Save a the fags spoon baits without th vidi wll not . ‘ cise Queen”, Metal Lures "eat of thes baila gives thet lover when being eetrieved. While the Ace, King ‘designed for use with Heddon Stanley Pore Rind ‘Attach by wserely passing hook point through hole fa end of atsip. (See Pork Rind on page 12.) “ACE” — 190 Series (Weedless) A "Spoon" —*‘Spinser"” — and "Fly" combined. Non m " ‘An al-yea b — — on NS SILVER KING, 390 Series — Triple Teazer (Weedless) No. 1000 Series. “MUSKY KING” — pecial for Musky and S ‘These Fishermen Plared “King and"Queea" “KING” and “QUEEN” — 290 and 280 Series evolving, nos-twiating and quite weeds and a dandy caster ReSB rate cre ares Yor uber vole “Lawes ot 295 S. ieee igure i ey nee “A School-o-Minnows””Stanley Perfection Weedless Hooks ‘Weedless and a ‘sure hooker” because of the HINGED weed-guard se gt ca ten te to eerste Chunck or Strip on Stanley Weedless Hooks me fete nF SET red te PS Dour enore odie aed wing or, a a Back Tacha ay ab wage vista 8 Babe chat Pe oe Ea ork Min (Wits ty) 2 oranda jeune} sly ar Bie F necamr (eae dee) ack toyHeddon- Winona Reels — @*!5t7 Ronine—sett Spooting ‘Marge Line Capacity Excellent for Bait Casting and Trolling ee et, atl aoc naa fee, aos ea ea? ao cee ad elt ga aed Se mae ng ean tae Be cerning ena acon Fear Ens earn te Hi a ne hereon eee ee ae coacty, falter acne oe cms, PY ‘rani ae Ben oe - Beles ee ume our enon Ps For Anas No 108 F Materials of beat nickel-silver and aluminum, Beare ings foughest phosphor bronze, shaft tool steel ha dened ‘and polished. Diameter of reel 43% 1n~ No tract 10 ya 10D tea ses Pace on No, 108-P with Spool-encloser, Click and Thumb-arag Disike, Agatine Lane-Guide with Line Capacity Agjust Ing Pins. Bach #750 No, 105-F, Similar tq No. 108-F except has no Spod! encleser, hor Cliek, but has ‘Thumb-drag brake and Line-Capacity Adjusting Pins, Each $5.00 Spool-encloser sold separately. Each oo..----$2.00 lo. 26 “Little Rivers” Trout Reel (Aluminum) {A choice single-action Fly Reel that wil grace any high grade Fly Tod. Lie tardy, and exceedingly good locking. Spool natita! brished alumlstn Sn fnth fete and endplate rich dull Siack enamel, noo-heahing, aire feature iethe'irge Gamble lineguld, chromium nited to give maximum service nd ease “stripping”: Spool tnd frame of haté aluminum alloy, ‘Spool- wall of bard bronze, Click adjustable and reveraibi and puarenteed for service, Celespring nonrsting bard phorrhor bronze” Can Be any and intanty taken apart by removing thumb screw, olds comfortably 40 yards of heavy ‘enameled line. Spool length 34 inch: diumeter 3 inches; overall 334 inehea Weight 6 of.” Packed one in a box. Each $450 Heddon ‘Lone-Eagle” No. 206 No. 215 “White-House Angler” Im a Clase by Itaell™ With No-Snarl Device Level-Winding — Easy Casting —Serviceable A National Favorite ghat combines servicesbility [A handsome sturdy reel, Batra feature isthe specie] ith rich appearance. ‘The enile feel is chromium Ghromium-plating “of the level-winding. screw 273 Tyqntechala Thumb” (Se Suara, plated, with a disk feuriage, to insure long 1 fo head-plate of fife to this Important nce bakaite and mrt, Chromiuia is the back bandle-grips fardest metal known. Extra long ite is Double ecank with white ured tothe level ivoroid “los.” Cick op ang acre od jottom lave very sar pawl lating wieeable.” Crystabagate Ehens with: Shrom Jewel ypoot-caps. Gears fom, the, hardest are alene aud” smooth, metal knowe Funaing and made ot ane ‘Typically, Heddon Fag gree ec in design, workmanahin, and quality. of materials. RESIEGASRIP ANS, Coste GP moautdsswe Bh ahd! pions ot ae Spool disineter 134 inches, length tH, frame 14, earings, of hardene snd. Gronze,, “Reel Seagl ameter ob jade asi sibling. Weight beautifully balanced. ‘Spool diameter i}, inches, Mion, Phoked one ih box Ieagth ff, frame If) inside, weight 9 02, eapecty eee : Tove yardkt {6°Wh seat ine. Patked ane fe handsome Each $5.00 Vella bag in individual box, Back ‘315.00, tuPoa al Pe 4p, San on eon $ Ouse The above Amazing Catches on Heddon FLY Rods! 94-1b. Tarpon; 69-1b. Sailfish; 44-1b. Salmon! ‘Stondard Heddon PLY Moun wore used (Not over 614 ox.) Heddon, — the Rod with the Fighting Heart! ‘When a Fly Rod wil ight and conquer gian proves that all Heddon Rods have well earned their title of "Rods with the Fighting Fem me of the reasons: Here Only Thick-walled Bamboo ‘Tempered Bamboo Strictly Hand-made with Painsta Ferrules wip They are scientifieally i and’ service, with “Ughtiess! ard "covrest bal With ait their inner qualities and hidden he very highest values obtainable is g Care, by Rod Craftsmen for immense ate Heddon Rods gre beautifully Anish fife velvet. and are hand Rited to insure a Note particularly new Reinforcing Sloove Rots. his letile sleeve owerteps the thay lle Bamboo and ferrule and reinforces this wtal point, rods You will be proud of a “Heddon” in any company and under all conditions. tiedan Sta Ai yt] om osje apeus mou aze spos asaxy Jo soda pawpuras 9244, oy RUIYVOUOS st 4] 12 Sony 208 ‘pox quB\oA at FON 206 oy ANON, WAT UN Ay ‘uoulles 40} pow Aut ANC eNxg Uy sseq rendas ¥ qs0] pure tom sapyzeq Aug jo sotroMoUt aq JO} id 10 pow Bow Sg IMOAL, PIEPUEIS AN] spoy sug Jo 89d6y 292, jsze: OYJIME §.Uh OUT, noe ky A ldiyas axe Sou , AL pia pue ting LEAL PA ‘ynoysnosy -aonoy pae sestog "W3uaNg <0} SNOUT pYOMs axe spout SL aviioya ‘sseq{, UOpPaH | wsba| 07 ASeD os Sat pure — amy Joyo Ou eu uotuie “oie “SBng sseqq UOPPEHT Hus spor Ay uo apoE die seed, oBte| Jo soya alquyrouayr “dn a1 Buoy) are Sioysto-weq Guepy love ‘solddw 10) o¥fy "po AU © ttyum seq Jo} Surysy «1 Pel 3q Ue quip yiods ay) azifeod oF atdod aAey si9jSue duoU ple BOP qaodg Saga, # spoy ALL UO “919 orjansyst09 spoy woppeH F Sins pu wouse wy ‘qpBuass pur aoedd sy 295 puE at aoa se] 2g ae sread 1ayge styatoa. 3 ‘amsvany ‘ged s,ueanaysy ony ¥ st Poy A|T vOPPEH V oo 19 sapuin pun fueduios fun us ewo uo 07 pnosd 9q je NOX ashy UAL — poy A[of UOPPAT with the Fighting Heart! Us} .e Rod the Heddon,ay a oa (auesies oi Gon peel ea eeon en iGN All Heddon Rods are made by Heddon at Dowagiae Anwog xvpg MeN LEON 296) .o1HTOAR 8,49[UFIS TTss MPN OZ “ON PA SQUYXEUDY V (oe'ers— 11 pew oF HHI Ho Hone (penanaey) spoy AT y woppoyypow ur poy Ly ssooung 1g “ON, fqao 7y 2 ‘wononnsuoy ssarg-g ‘spoy / Our yearly sales on Heddon Tackle are about $ Our Jobber are We handle the following) Heddon Rods © Heddon Reels Heddon items D Heddon Baits heet in ordering ie sure that y Hat you should have, please indicate your approximate Heddon sales, | and kind of tace handled + Please read these instructions and cut out thi of the expensiveness of our Dealer Helps, and to To Canadian Dealers Owing to the Canadian Duty on Advertising Matter of 15 cents per pound or 35% ad valorem, which must be prepaid, our CANADIAN Dealers are requested (2 Send remittance for duty on Window Display Cards of 3 Ibs. of 49 cents, | 1 | ! | | : 1 | I 1 | l | \ ‘vee I t | 1 ! | | ! | | tMemo of Heddon Tackle Wanted “TRY YOUR JORBER FIRST” Send DUCE Rlanh or sour Jobber, and YELLOW Blank for Advertsing to Heddon If Jabber cannot supply. send both to Heddon but give Jobber's Name. te” Window Display Card : Free: Vamp-Spook” Bait to hang on Card S123 list ve Bait Charts) Free “Liars’ Licenses Rook Magehes with Deal Imprinted oa er 4 787 ihn Bone . ers ‘Tie Shields with Dealer's Name Painced on Liner Part 3 Seeds Mach S123, 8 Sheets Sach 00 2 She cach 75 Also Send \2etitactttfolion: Miter Bester: Diane Display Cards with Baits Attached cong Vamp-Spooi Bales 3730S Wenless Widow 6 Baits $5.00 Basser Sok 6 Bates 730 G AeerKing-Queen # Bars 8.00 Torped spook Baits 730 5 King Queen "6 Baits 6.00 Jointed Vamp Spivk ® Baits S10 Tiny Tens 6 Baits 0 Duvsaxiue Spunk 6-8 130 G stanley Weedless. 19 B 30 Mauve Sause 6 Baits £00. G Formule Cement 12 276 5.0.89 Bu 300° Winona Floats /12 300 Display Box Assortments ite 12 tare $9.00 = Dunhling Bug. 12 $9.00 Dig 13 sma hop fli six Selvetion cr Pray Buys "12 large TSE Ligue Six selection 6 eo Tacs Bags /12 sal $00 Wlaana Stringers 30 Bogeaefee 12 large S005 Endserong Lise, Four SO.yand Suis 1100 E Rugoactiee q 5.00 WF Be Sure to Fill Out Other Side and Sign this Blank : | | | I 1 | | | i ! | : 1 : 1 1TRY YOUR DEVLER FIRST ORDER BLANK Make up sour Hevea 4 is Blan am taker i fo: sour Peder seat hase hum BIL it or the Reject all SUBSTITUTES his your money. ane yore have Hie helt tes insist sry gettinus whit yiwrwant, Issue dealer sell not supply you WAIL DERLCT TO Ds land we will give it immediate attention Sttishretion guaranteed, ar avotey promplly ret rn JAMES HEDDON'S SONS. Dowaziae. Michi SU VARIETY INSURES SEGUE SS ne hays sl mill strike Susie Pits o vthons thes prefer icin ae Cer tinea Hee pesparea by owning tees Heian "OM He tewre ewrmtee that Haite are a sun part of He cash of your espupmwent, tt 9 bie INE 7 OS ee Send 1 Date ite San Plains More Vind tacked & eogeead Matte when it comes tos favorite: Holst an extra fav inetaranee against bess, and will please your fishing “paurdner i Pree Ag Hi all the 20 sear of "RickE Stosime” Natianal Such Leadership Read this eae eene Hig Eish Contests. MUIE PRIZE, BASS sn Hebb is not Jus Records Uaits, than hoor sinalar bares eal an Weident4 For Best Results own a Complete Heddon Outfit Here are suggestions for satisfactory outfits } 4. purchase o xl Lackle is an investment in satisfaction, and will pay ni py hours and pleasant memories reasonable care Heddon Tackle will last many seasons. [Lis sume iz you ean be proud of, no matter what company you are in Itis bring home the bacon” in big catches. year after year fade BY fishermen aud FOR fishermen, and is Uie rhoice uf thase who BAIT CASTING OU TEFL 1 No 4 Hegidon “Chief twin” Red, 415 foot 1 No. 206'“time Eagle Level Winding Heels 1 30 yd. Spend Signo Line. 1b. Tret 1 Winona hep Fir Alive Stringer "10 Snops & Heddon “ist Bais Pe spook E1501 Mone $1.00 1oxne” Soo “Ring Ln or8 1 Zitae E38 1 SUS Minnow 100 PLyeO STING OL LETTE ill Stanley, Fart wo Litt River Fly Heel 25 Enamel Fly tin ste Fly Lar, are esiton Base Bags Heddon Wilder Dig Bugs large e100 Her Lone A Real Anglers Outat! Tas. 3 Chose Hien ats ative BLO. 85 For Expert or Novice \combinativn Red-caseand Tackle with tackle, A Tea a Tiewl, « Line, Bist Stringer and