BrightFarms

Case
Medinah Nadzaku, Hugo
Venegas, Harrison Chong, and
Judy Kim
What is BrightFarms?
 Traditional
Produce Supply
Chain
 Bright Farms
Produce Supply
Chain
 ● Fresh & Quality
Produce
● Sustainability
Key Competitive ● Delivery within 24 hrs
● Produce Purchasing
Advantages Agreement
● Economic
Revitalization
Financial
Worksheet
 Operational Processes That Differ between
traditional and BrightFarm
BrightFarms product

● 90% less land / 80% less water / pesticide free / NON GMO / organic
● Delivery of product: BF products go directly to the retailer

Conventional Farming

● Fertilizers / pesticides / consumption of land and water

● Delivery of product: Farmer's rely on distributors/storage facilities
 ● Location
● Technology
Material ● Retailer
benefits ● Minimal impact on
environment
 ● Location
Material ● Storage
disadvantages ● Infrastructure cost
 Facility & Location Considerations

1 2 3
A community network The distance between The new facility will
willing to support BF the new expansions need major access to
and the produce it from the markets they power and water.
provides. will be selling to.

4 5
New locations Implementation of
and capital needed a process layout
for the expansion. for farming
efficiency.
Process for Forecasting
& Inventory
Management
● Close proximity drastically
reduces travel time
● Fewer steps in the logistics allow
more flexibility and
responsiveness
 Scarcity of land

Ability to scale
Challenges

Customer loyalty
Thank You