Situation

● Affected by/not prepared for ecommerce

● 1 Billion/yr sales online
● Online presence not as known
● Decrease in impulse buys
Background

● 13% of the
retail market
Background

● E-commerce
increased by
290%
● Amazon -- ⅔ of
e-commerce
Analysis
Promotion
Pushing for Greater Online Presence
Online Re-Construction
Solidifying a Plan, and Cost Savings

Locking in a contract

Lowering listing costs

Cutting out B&M

Retailers

Fueling our R&D

Using Cost Savings to Make Better Products!