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A Project Report Comparison Study Between Amazon and Flipkart

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A PROJECT REPORT
ON
COMPARISON STUDY BETWEEN FLIPKART AND AMAZON INDIA

Submitted in partial fulfilment of the requirementsof the degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

by
G. RAMADEVI(148922)
Supervisor
Dr. K. FRANCIS SUDHAKARAssistant Professor
SCHOOL OF MANAGEMENTNATIONAL INSTITUTE OF TECHNOLOGY
- WARANGAL(An Institute of National Importance)WARANGALTELAN
GANA, 506004JUNE, 2016
ii
APPROVAL SHEET
This Project Work entitled
“COMPARISON
STUDY BETWEEN FLIPKART ANDAMAZON INDIA
”
by
G. Ramadevi
is approved for the degree ofMaster of Business Administration.
Examiners
________________________ ________________________ __________
______________
Supervisor

Dr. K. Francis Sudhakar

Assistant ProfessorSOM, NITW
Head of the DepartmentDr. K. Padma
Date: ____________Place: ____________

iii
BONAFIDE CERTIFICATE

Certified that the Project report titled “

COMPARISON STUDY BETWEEN FLIPKARTAND AMAZON INDIA
” is the bonafide work of
Ms. G. RAMA DEVI, 148922
, who carriedout the work under my supervision. Certified further that to the
best of my knowledge the workreported here in does not form part of any ot
her project report or dissertation on the basis ofwhich a degree or award w
as conferred on an earlier occasion on this or any other candidate.Signatur
e of Guide Signature of Head of the Department

iv
DECLARATION

I declare that this written submission represents my ideas in my own words

and where others'ideas or words have been included, I have adequately cit
ed and referenced the original sources. Ialso declare that I have adhered to
all principles of academic honesty and integrity and have notmisrepresente
d or fabricated or falsified any idea / data / fact / source in my submission. I
understand that any violation of the above will be cause for disciplinary acti
on by the Instituteand can also evoke penal action from the sources which
have thus not been properly cited orfrom whom proper permission has not
been taken when needed.Place:Date: Signature of the Student(
G. RAMA DEVI)

v
ACKNOWLEDGEMENT
I hereby take this opportunity to express my sincere gratitude to the followin
g eminent personalities who supported me to complete this project work su
ccessfully without anydifficulty.I am indebted to
Dr. K. Francis Sudhakar
,
Assistant Professor, School ofManagement, National Institute of Tech
nology, Warangal,
for his expertise guidance andvaluable suggestions which enable me to su
bmit this project report.I would like to express my deep regard to our belove
d HOD (Head of Department)
Dr.K. Padma, School of Management, National Institute of Technology
, Warangal
for providing us better support in my academic endeavours.Finally, I would l
ike to thank one and all who have helped me directly or indirectly in prepari
ng this report.
ABSTARCT

Internet became more powerful and basic tool for

every person’s need and the way people work.
By integrating various online information management tools using Internet,
various innovativecompanies have set up systems for taking customer orde
rs, facilitate making of payments,

vicustomer service, collection of marketing data, and online feedback respe

ctively. These activitieshave collectively known as e-
commerce or Internet commerce. Online shopping made so easyfor everyo
ne with their product variations and simple way to buy things. An attempt h
as beenmade to critically examine various corporate and business level str
ategies of two big e-
tailers andthose are Flipkart and Amazon. Comparison have been done co
nsidering e-
commercechallenges, their business model, funding, revenue generation, g
rowth, survival strategies,
Shoppers’ online shopping experience, value added differentiation, and pro
duct offerings. Both
these big players made their own mark in India, but who is going to be ultim
ate winner or be thetop one is going to be. A comparative study of Flipkart.
com with one of the close competitorAmazon.com delivers the information
about the different strategies to succeed in e-
commercemarket and different opportunities available in India.
Table of Contents

INTRODUCTION ...........................................................................................
........................ 1

1.1

OBJECTIVES ................................................................................................
.................. 2

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