JOSEPH GEORGE: GEOGRAPHICAL

SETTING, POLITICAL AND LEGAL

ENVIROMENT

GUSAHIL BEDI: SOCIO-CULTURAL

ENVIRONMENT AND DEMOGRAPHICS

ANDREW HUDENCIAL: ECONOMIC

CONDITIONS AND BUSINESS
CONDITIONS

JASPER GERONIMO: LOGISTICS AND

DISTRIBUTION, INTERNATIONAL
TRADE STATISTICS, AND
COMPETITIVE CONDITIONS

M ELDER BENITEZ GARCIA: EXECUTIVE

SUMMARY, MARKET ENTRY
STRATEGIES
Greenstep Footwear
INTL 1420
Instructor: Diane Simsovic
April 8, 2016
Executive Summary
Our company is Greenstep Footwear. It is originated out of Toronto, Canada and it

aims access the footwear market in Mumbai, India. Specifically, Greenstep wants to

sell low price footwear made out of recyclable materials retrieved from the Mithi river

in Mumbai. Greenstep will offer one type of sandal and one type of sneaker-like shoe

for men and women. The shoes are designed with durability in mind and priced at

low cost to appeal to low income workers.

Greenstep plans to enter the Mumbai market through brownfield investment

because it allows the company to set up manufacturing without spending time and

money building new facilities. Subcontracting of gathering, cleaning, and processing

the recycled materials to local entrepreneurs is also a good entry strategy because it

frees time and money to focus on the manufacture, marketing, and selling of our

products. Lastly, e-commerce is another good way to enter into the footwear market

in other cities in India. With e-commerce, Greenstep can access more customers in

India without opening more stores.

Part I: Profile of target market

Relevant History
India is a country of Indian subcontinent in South Asia, by the Indian Ocean, the

Arabian sea, and the Bay of Bengal. India has the seventh largest country and

second largest population in world. Neighbouring countries are Pakistan, Nepal,

Bangladesh, China, Bhutan, Burma. India has a longest historical background in

world history, Indian civilization is the ancient civilization in the world. India was ruled

by United Kingdom in the mid of 19th century, India struggled for independence and

in 1947 India become Independent nation. India is a federal constitutional republic.

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The constitution of India states that India is a sovereign, socialist, secular,

democratic republic. There are 28 states and 7 union territories in India.

Geographical setting
Location- India is located in the south of the Asian continent, bordering the Arabian

sea and the Bay of Bengal, between Burma and Pakistan.

Climate- India has a significantly different climate from north to south. Indias climate

has classified as a hot tropical country, except the northern states of Himachal

Pradesh and Jammu & Kashmir in the north and the Sikkim in the northeastern hills,

which have a cooler more continental influenced climate. ( Reference- Weather

online)

Topography-Three main geological regions in India- Himalayas, Indo-Gangetic plain

and peninsula with Deccan plateau. Himalayas and Indo-Gangetic Plain are

collectively known as North India, and Peninsula region is known as South India. The

Himalayas abut India in the north and the north-east. the Indo-Gangetic Plain lies to

the south of the Himalayas. The Thar Desert is to the west of India. The peninsula

region is the oldest and geologically most stable part of India, which is also

considered as the central India. The Deccan Plateau lies to the south of the

peninsular land.

Political and Legal environment

Political structure- 26 January 1950, Indian constitution states that India is a

sovereign, socialist, secular, Democratic republic. India has a multi party system.

India is a parliamentary republic and the most populous democracy of the world.

Federalism in India distributes the power between the federal government and the

states. The federal government comprises three branches: Executive, Legislative

and Judicial. The Executive branch include the President, the vice-President and the

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Prime minister with the council of ministers. The Legislative branch is the bicameral

parliament. The Judicial branch is a unitary three-tier independent judiciary.

In the central government, the President of India is the head of state, who is

elected for a five-year term indirectly by a national election. The Prime Minister of

India, appointed by the president, is the head of government and holds most of the

executive power. The Council of Ministers, whose executive committee is the

cabinet, is headed by the prime minister. Any minister in this council must be a

member of one of the houses of parliament. The executive system is subordinate to

the legislature system, the prime minister and the council are directly responsible to

the lower house of the parliament.

Political Parties- India has a lots of political parties, There is three main political

parties and N no of small regional political parties are in India.

3 Main political parties are 1) Indian National Congress, 2) Bharatiya Janata Party

(BJP- current ruling party), 3) Communist party of India

Special Taxes- India owns a three-tier tax structure, in which the central government

levies income tax, tax on capital transactions, sales tax, service tax, customs and

excise duties, and the state governments levies taxes of their own states, including

sales tax, tax on entertainment and professions, excise duties on alcohol

manufacture, stamp duties on transfer of property and collect land revenue. State

government empowers corresponding local governments to levy property tax as well

as to charge users for public utilities such as water supply and sewage.

Role of local government- Local Government of India refers to the government of

the 28 Indian states and the 7 union territories. There are a total of 6,45,000 local

governments of India. Local governments of the rural regions are termed as the

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Panchayats. The local government in the urban areas is referred to as the nagar

panchayats and the municipalities.

Legal system- The bicameral parliament is the legislature of India. The parliament is

a Westminster-style parliamentary system, which comprises the upper house (the

Rajya Sabha, means "Council of States") and the lower house (the Lok Sabha ,

means "House of the People"). The Rajya Sabha has 245 members with six-year

terms, 233 members of whom are elected indirectly by the state and territorial

legislatures in numbers proportional to the population of each state, the other 12

members are appointed by the president. All but two of the 545 members of Lok

Sabha are directly elected by open voting, who represent individual constituencies

and have five-year terms; the president nominates the other two members of Lok

Sabha. from among the Anglo-Indian community.

India has a three-tier judiciary system. The top-tier department is the Supreme

Court, which is headed by the Chief Justice of India and is the ultimate interpreter of

the constitution. The Supreme Court holds the original jurisdiction of cases that

involve fundamental rights and over disputes between states and the central

government. The middle-tier departments include 21 High Courts. The Supreme

Court performs appellate jurisdiction over the High Courts and can both declare the

law and to strike down union or state laws that conflict the constitution. The bottom-

tier departments compose of a large number of trial courts.

Indian Judicial System is largely based on English Common Law system

(where, law is developed by judges through their decisions, orders, and judgments).

It has created a federal system; with a Central government coupled with State

government.

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Patents, trademarks and other conventions-India is a member of the international

patent convention and of the PCT

Existence of bribery and corruption- Bribery exists everywhere and in many

different forms, but corruption in India sometimes looks like the civil servants' favorite

contest nationwide. Since 2005, India has been ranking around the middle (90 out of

180) of International’s league table of country perception of corruption by the people

(including investors, businessmen, etc).

Socio-cultural environment
Family – In India the family is the most important institution that has survived

through the ages. India, like most other less industrialized, traditional, eastern

societies is a collectivist society that emphasizes family integrity, family loyalty, and

family unity.

Education - The educational system in the India society not only transmits the

cultural heritage, but also aids in preparing the young for adjustment to any changes

in them that may have occurred or are likely to occur in future. in such modern

complex societies, education is called upon to perform an additional function of

becoming an agent of social change. Thus, the relationship between educational

system and society is mutual

Social classes - India is a country with a large amount of population identifying

themselves as middle class.

Sadly, the rich in India or the upper class are getting richer and the Poor or the lower

class are getting poor. It’s a country with a lot of social inequalities which in some

way are effecting the progress of the country.

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Religion - Religion in India is characterized by a diversity of religious beliefs and

practices. The Indian subcontinent is the birthplace of some of the world's major

religions; namely Hinduism, Buddhism, Jainism, and Sikhism.

Aesthetics and culture - Indian aesthetics evolved with an emphasis on inducing

special spiritual or philosophical states in the society, or with representing them as

symbols.

Business customs and practices - In such a richly diverse and complex country as

India it is difficult to impart generic conclusions that can be used by those doing

business there. Regionalism, religion, language and caste are all factors that need to

be taken into account when doing business in India. Behaviour, etiquette and

approach are all modified depending on whom you are addressing and the context in

which they are being addressed.

Organizations
Group behaviour - The Indian culture is often labeled as an amalgamation of

several cultures, spans across the Indian subcontinent and has been influenced by a

history that is several millennia old. Many elements of India's diverse cultures, such

as Indian religions, yoga and Indian cuisine, have had a profound impact across the

world.

Social classes - Earlier, India used to have a caste system. The caste system in

India is a system of social stratification which has pre-modern origins, was

transformed by the British Raj, and is today the basis of reservation in India. The

caste system was a system of dividing people on the basis of the family they were

born in. It’s still evident today.

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Clubs, other organizations - India Trade Promotion Organisation (ITPO),

headquartered at Pragati Maidan, is the nodal agency of the Government of

India under aegis of Ministry of Commerce and Industry (India) for promoting

country's external and internal trade.

Race, ethnicity and subcultures:

1) Andhras: These people are Hindu and live in southeast India. This group of

people is known for known for their long hair,tall stature, sweet language, and also

their mighty prowess.

2) Gujaratis: This group mainly follows the Hindu religion. They inhabit in western

India

3) Marathas- This group renamed the India city to Mumbai from Bombay and is

gaining power in Mahashtra. They inhabit in western India and are Hindus

4) Oriya: This group are Hindus that live in eastern India.

5) Rajputs: These are Hindus that inhabit North and West India.

6) Tamils: This group practices Hinduism and Islam. They also inhabit southern India

and Sri Lanka.

Languages - According to Census of India of 2001, India has 122 major languages

and 1599 other languages. However, figures from other sources vary, primarily due

to differences in definition of the terms "language" and "dialect". The 2001 Census

recorded 30 languages which were spoken by more than a million native speakers

and 122 which were spoken by more than 10,000 people.

Demographics

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Total and growth rates - India’s the second most populated country in the world

with a population of 1.2 Billion and an annual growth rate change of a whopping

1.2%

Distribution of population:
Age structure:
0-14 years: 28.5% (male 187 million/female 165 million)

15-24 years: 18.1% (male 118 million /female 105 million)

25-54 years: 40.6% (male 258 million /female 243 million)

55-64 years: 7% (male 43 million /female 43 million)

65 years and over: 5.8% (male 34 million/female 37 million) (2014 est.)

Unemployment rates - Unemployment Rate in India decreased to 4.90 percent in

2013 from 5.20 percent in 2012. And now the unemployment rate is at 3.7%

Part II: Economic Analysis of India

Economic conditions
GDP - India has about a 1.5 trillion dollar USD GDP. Their growth rate is about 5.0%

annual change. India’s annual household income came in as one of the lowest at

$616 per capita. As for the banking system, there are different types of banking

throughout India. Some banks are under presidency government, others run under

the state of India (which are subsidiary banks), and some are Indian government

nationalized private banks. The banks are typically harder for the poor to utilize, but

the has developed initiatives to address this through the state bank of India

expanding it’s branches such as microfinance. Comparing the INR to USR it’s

typically stable. This because of their strength in economy, but sometimes they run

fairly high trade deficits due to their rapid growth. In comparison, the exchange rate

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is for 1INR is 0.020 Canadian Dollar. Within India they have recorded an inflation

rate tracked around 6.4%.

Business Conditions
Contract law - Their contract law follows the Indian contract 1782 It is applicable to

all states in India. It contracts all legal binding, rights, and duties. The property

protection includes IP rights in India, which include, Copyrights, Patents,

Trademarks, and Designs. To enjoy these IP rights in India you must register them.

To their regulatory rights, entrepreneurs must follow the Foreign Trade (development

& regulation) Act 1992 and also the EXIM policy announced by the government.

Lastly their foreign trade includes restrictions on agricultural tariffs; the anti-dumping

measure is followed and has banned foreign investment in retail trade. Thus not

affecting our company product.

Logistics and distribution

Road, rail, and sea access - India has a total of five hundred employees operating

in fourteen different kinds of freight management and including twelve warehouses

located across India. They distribute by Automobiles, Air Freight and Ocean Freight.

http://www.cevalogistics.com/country/india

Transportation infrastructure - Mumbai is recognized as one of the busiest places

on earth. With its never ending occupation on the road, the state of Mumbai is

concerned. Thus the Mumbai infrastructure Project was launched in November 1st

2003 to improve the connectivity of the east-west and north-west to the city of

Mumbai. Some of the objectives that was established during this project was to

improve efficiency of public transportation, preparing a traffic dispersal model for

organized mobility and connectivity. https://mmrda.maharashtra.gov.in/mumbai-

urban-infrastructure-project

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Customs brokers and intermediaries - Linked in is a perfect website to find

multiple custom brokers from around Mumbai India. It gives a short description of

their current position as a custom broker such as being a shipping agency, Custom

house agent transport/freight and global logistics. https://in.linkedin.com/title/custom-

broker/mumbai-area

Distribution channels - There are a couple of ecommerce website that is suitable

for our product to be put up in the market such as SaltNPepper, Bata and SoleFry

as they are related to selling shoes in Mumbai. http://www.saltnpepper.com/,

http://bata.in, http://solefry.com/

International Trade Statistics

Major Exports -The major exports products in India are Handicraft, Hardware,

Carpets, Machinery and engineering goods, chemicals and textiles and garments.

https://www.quora.com/What-are-the-most-popular-goods-exported-from-India-to-

Dubai

Major Imports - The major imports in India are Crude Petroleum, Gold, Coal

Briquettes, Petroleum Gas, Diamonds and Computers.

http://atlas.media.mit.edu/en/profile/country/ind/#Imports

Major trade agreements - Mumbai has a population of 11.8 million people. It is

known to be a popular city in India and also the richest city in India. With that said,

the multilateral bilateral agencies in Mumbai is very well known popular

http://mumbai.timesjobs.com/jobs/multilateral-bilateral-agencies-jobs-in-mumbai

Competitive conditions

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Market size - The market size in India is the largest producer of footwear after

China. India Mumbai produces approximately 2,000 Million pars annually in different

categories. http://retail.economictimes.indiatimes.com/re-tales/indian-footwear-

industry-a-perspective/81

Part III: Market Entry Strategies

SWOT Analysis
Strengths - Greenstep Footwear possesses several key strengths that give the

company a competitive advantage. In the first place, the raw material for the shoes

comes from plastic items recovered from the river Mithi1i. The tremendous amount of

pollution in the river gives Greenstep plenty of low cost, readily available material

with which to make the shoes. Consequently, our company does not have to rely on

a corporate supplier and manufacturer of plastic for our product. This means

Greenstep has greater control over how much plastic it can acquire because there

are no contracts to uphold and minimum orders to request from traditional style

suppliers. For this reasons our variable costs related to production can be kept lower

than our competitors.

As well, the rising industry of recycling in Mumbai provides Greenstep with the

advantage of not having to do the gathering and storing the plastic itself. Specifically,

the area of Dharavi in Mumbai is a hub of people who are already recycling and

storing plastic from the river Mithi. Greenstep’s partnership with these individuals

means the company simply has to buy the plastic as needed2. There are no costs

1
Minister vows to clean up Mithi river, make it tourist hotspot in 2 years. (2015, January 20). Retrieved April 7,
2016, from http://indianexpress.com/article/cities/mumbai/minister-vows-to-clean-up-mithi-river-make-it-
tourist-hotspot-in-2-years/
2
Glaeser, E. L. (2009, May 26). Slumdog Entrepreneurs. Retrieved April 7, 2016, from
http://economix.blogs.nytimes.com/2009/05/26/slumdog-entrepreneurs/?_r=0

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related to gathering, cleaning, sorting, and storing the plastic. Greenstep has to only

purchase from the individuals who are already doing all the work. Through partnering

with the recyclers of Dharavi, our company avoids the cost of acquiring the

equipment necessary to procure the plastic from the river.

By purchasing recycled plastic, Greenstep can foster good relations with its

target market of low income workers who need quality and affordable footwear. A

mutually beneficial relationship with members of our target will strengthen

Greenstep’s reputation and loyalty among our target demographic because we will

be seen as a reputable business partner.

Similarly, because the pollution in the river Mithi is a problem for everyone,

purchasing plastic retrieved from the river helps fight pollution by creating an

incentive to remove more plastic from the river. As a result, Greenstep is viewed as a

good corporate citizen because our business helps solve an important social and

environmental problem. As our business improves, so the demand for recycled

plastic rises, resulting in a cleaner environment for everyone in Mumbai. Customers

will tend to prefer Greenstep over our competitors because by buying from us, they

are also helping to clean their environment.

Weaknesses - The rising incomes in India mean that as consumers’ incomes

improve, they tend to prefer prestigious and better quality products. At present, our

company does not yet offer a premium shoe or sandal. For Greenstep this means

that our shoes and sandals may, in the near future, be viewed as inferior and not

good enough for consumers who have newly risen above low income status,

resulting in decreased sales and market share.

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 Another weakness is negotiating the culture when buying plastic from local

recyclers. It is important to avoid misunderstanding with the individuals we buy from

because it could result in problems with the supply of plastic.

Ensuring that the plastic we buy meets the requirements necessary to make

our shoes is a weakness because we are dealing with an unregulated industry and

unincorporated, individuals who are not necessarily aware of our industrial

specifications. Therefore, quality control of our raw material will require time, and

possibly money, as some of it may need to be returned. Returning some of the

purchased plastic may prove particularly difficult and could strain our relationship

with the individual suppliers and recyclers.

Likewise, because Greenstep is not dealing with a corporation, our company

may have little recourse if it is the case that our supplies are unable to meet our

demand for recycled plastic. Although there is plenty of plastic available, there may

not be enough labour available to meet increasing demand. Should this be the case,

Greenstep would be forced to invest in the industrial assets needed to procure the

plastic. On the short term, the company may be forced to buy new, non-salvaged

plastic to keep with demand.

Opportunities - Although consumers’ desire for premium quality shoes is a threat to

our current business model, it does provide an opportunity to diversify our product

line and reach a different target market. The rising incomes in India represent a

chance for Greenstep to adapt and improve our products to meet a predictable

change in the demand for shoes3.

3
Ablett, J., Baijal, A., Beinhocker, E., & Bose, A. (2007, May). The 'bird of gold': The rise of India's consumer
market. Retrieved April 7, 2016, from http://www.mckinsey.com/global-themes/asia-pacific/the-bird-of-gold

Page 13 of 19
 In 2015, federal Minister of Environment Ramdas Kadam promised to clean

the “..filthy Mithi river..” as part of the Mithi Development Project4. The government’s

initiative to beatify the river from which Greenstep sources its raw material

represents an opportunity to partner with the government to remove plastic pollution

from the Mithi and to gain valuable exposure for our company as a socially

responsible business. Long term, it is also conceivable for Greenstep to receive

special benefits from the Indian government for the company’s increased efforts in

helping remove plastic from the river. This could take the form of reduced tax rates,

tax write offs, or exemptions.

Threats - After China, India is the largest producer of footwear with 13% of the

world’s production in footwear5. The competitive environment is intense and will

continue to intensify as Bata India and Paragon Group, the two dominant players in

the market, continue to expand in small and medium sized cities6. The threat to

Greenstep is that it lacks the resources to meet such a high demand and the

resources to compete with the rapid expansion of its competitors. One possible

scenario could be that customers turn to our competitors because they have more

stores and because they are able to meet their demands in terms of volume and

variety of shoes.

Another, though long term, threat, lies in running out of salvaged plastic to

make our products. As the Mithi river becomes cleaner and as demand for

4
Minister vows to clean up Mithi river, make it tourist hotspot in 2 years. (2015, January 20). Retrieved April 7,
2016, from http://indianexpress.com/article/cities/mumbai/minister-vows-to-clean-up-mithi-river-make-it-
tourist-hotspot-in-2-years
5
Minister vows to clean up Mithi river, make it tourist hotspot in 2 years. (2015, January 20). Retrieved April 7,
2016, from http://indianexpress.com/article/cities/mumbai/minister-vows-to-clean-up-mithi-river-make-it-
tourist-hotspot-in-2-years/
6
Footwear in India. (2016, March). Retrieved April 7, 2016, from http://www.euromonitor.com/footwear-in-
india/report

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Greenstep’s products rises, our company will have to find different sources of plastic.

Looking for other sources and establishing a supply chain for those sources will

result in greater costs and may compromise the production schedule of our shoes,

leading to late deliveries and possibly lost sales.

Market Entry Strategies

Although there are many ways to enter a foreign market, it is critical to select the

most appropriate one. For example, a greenfield investment would not be a good fit

for our company because it is expensive to create a new production facility in a

different country and it usually takes significantly longer to establish.

Licensing the right to make our shoes to a manufacturer would not be the right

way to enter the Mumbai market because Greenstep would lose control over its

product and it does fit with the goal of raising awareness of Greenstep as a brand.

We want Greenstep to have its own retailers, licensing does not help achieve that

goal.

Comparatively speaking, Greenstep is a small company because it is focusing

exclusively in one city and does not have the marketing and financial resources a

large firm like Nike or Adidas. It would be difficult to find a partner of the same size

and with similar goals for Greenstep to form a joint venture with. Partnering with a

larger firm could also result in that company acquiring Greenstep.

A transfer related strategy that could work for Greenstep is subcontracting.

Our company could outsource the gathering, sorting, and processing of recyclable

materials to local entrepreneurs in Mumbai who are already in the business of

recycling.

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 Another good option is brownfield investment. Greenstep will manufacture in

Mumbai, but it does not have the resources to create manufacturing facilities from

scratch. The best option is to acquire already existing facilities and change them

according to the company’s needs.

With regards to trade, indirect and direct exporting to India from Canada is out

of the question because Greenstep will be manufacturing in India. Nonetheless,

because the market for shoes in India is so large, it is possible to tap into other

markets in India through e-commerce. Customers in other cities will be able to

access our shoes without the need to set up physical operations in other cities.

Recommended Market Entry Strategies

Brownfield investment is the best option for Greenstep to enter the market in Mumbai

as a manufacturer. Using existing facilities gives us the opportunity to enter the

market faster than if we had to start from scratch. A faster market entry results in a

faster return on invest for the company and its investors. Moreover, a brownfield

investment has fewer complications than a greenfield investment because there is a

lesser chance of delays related to construction. Greenstep would have to find a

suitable building or facility and fit it with the production equipment related to making

shoes. Fortunately, India has highly educated, English speaking professionals who

could assist with the engineering aspect of setting up our operations. One possible

problem with brownfield investment in India is finding the right firm to help our

company set up our production facilities.

Likewise, subcontracting is a good way for Greenstep to branch into the

Mumbai shoe market. By partnering with local, though unregulated, recycling

businesses, our company saves time and money by leaving the gathering, cleaning,

sorting, and processing of the recyclable materials to those who have the expertise.

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Greenstep does not process the knowledge nor the resources to gather and process

material from the Mithi river. Outsourcing this part of the production process leaves

our company free to specialize on the manufacture, marketing, and delivery of the

product. The plastic pellets of recycled material will be supplied to our production

facility according to how much demand there is for our shoes. The demand driven

supply means we do not have to spend as much money and space holding extra raw

material.

As mentioned above, e-commerce is the best trading strategy for Greenstep

because it allows us to reach other parts of India without investing in a physical

location. This will be done by taking advantage of India’s large pool of technology

professional to set up and manage the website. India’s highly skilled and

comparatively low cost professionals gives us the advantage saving money on

labour and using people who are familiar with the country and its target market.

Support

Greenstep plans to rely on Export Development Canada for supporting its

investment in India. EDC provides foreign investment financing, accounts receivable

insurance, and knowledge concerning trends, opportunities, and risks in India.

Conveniently for Greenstep, EDC has offices in Mumbai as well as New Delhi.

Other sources of support are the state and federal governments in India. The

recently launched “Make in India” program is designed to encourage and facilitate

investing in India. Depending on the kind of investment and where it is located, one

can expect waiving electricity tax and other taxes based on how much employment

the investment generates7.

7
Foreign Direct Investment. (n.d.). Retrieved March 7, 2016, from
http://www.makeinindia.com/policy/foreign-direct-investment

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References for Geographical Setting, Political And Legal Enviroment (Joseph)

1) Essays, UK. (November 2013). Brief Discussion Of The Countrys Relevant

History History Essay. Retrieved from
https://www.ukessays.com/essays/history/brief-discussion-of-the-countrys-
relevant-history-history-essay.php?cref=1

2) National Encyclopedia India

3) Weather online

4) Maps of India.com

5) www.poverties.org- corruption in India- published April 2012

6) Reference- www.poverties.org- corruption in India- Published April 2012

References for Part III (Elder)

Ablett, J., Baijal, A., Beinhocker, E., & Bose, A. (2007, May). The 'bird of gold': The
rise of India's consumer market. Retrieved April 7, 2016, from
http://www.mckinsey.com/global-themes/asia-pacific/the-bird-of-gold

Footwear in India. (2016, March). Retrieved April 7, 2016, from

http://www.euromonitor.com/footwear-in-india/report

Foreign Direct Investment. (n.d.). Retrieved March 7, 2016, from

http://www.makeinindia.com/policy/foreign-direct-investment

Gupta, A. (2014, January 27). Indian Footwear Industry: A Perspective. Retrieved

April 7, 2016, from http://retail.economictimes.indiatimes.com/re-tales/indian-
footwear-industry-a-perspective/81

Minister vows to clean up Mithi river, make it tourist hotspot in 2 years. (2015,
January 20). Retrieved April 7, 2016, from
http://indianexpress.com/article/cities/mumbai/minister-vows-to-clean-up-mithi-river-
make-it-tourist-hotspot-in-2-years/

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