How to Get a Job in

Digital Marketing?
Introduction to Digital Marketing
So when I told people that I was working in the field of digital
marketing, I was abysmally shocked at the number of people
who were ignorant about the term, let alone knowing any-
thing about what work is done in it.

This is rather ironic because in a country where about 730 million people are daily
internet users and whose Prime Minister is determined to make the entire nation
digital, people not knowing about this emerging field is quite a bit of a drawback.-
So for starters, let me just begin by explaining what digital marketing is for easier
understanding by laymen.
What is Digital Marketing?
Imagine that you own a business, say a local
bakery store. Your sales are pretty much alright,
but then, they are mostly constant. It’s obvious
that you want better sales, as well as a wider
range of customers. You have access to the Inter-
net. So you go online and set up a website for your
bakery store. But, aren’t there enough websites on
the Internet already? So what do you need to do
to stay ahead? Advertise!
So you start setting advertisements, but this time,
it’s digital, so that when people are browsing on
Facebook or Instagram or any other website, they
see the ad about your bakery. You set ads for
Google as well, so that when people search for
“Bakery Stores”, your website comes up. But like
they say, “Life’s a competition”, it’s a competition
in this case as well.
To be in the first position of the first results page
of Google, or for that matter any other search
engine, you have to bid higher than your competi-
tors. But being on the first position for a long time
depends on how well you manage your busi-
ness,both online as well as physically.
Suppose, everything is set up and
people start clicking on your advertise-
ments and are redirected to your web-
site. Now, there are two possibilities-
either your website is sloppy and con-
gested, without proper navigation,
which leads to viewers leaving your
website immediately, no matter how
excellent your products are; or you’ve a
visually appealing website that goes well
hand-in-hand with your physical store.
Assuming you’re wise enough to know which
works better, you’ll be making a pretty awesome
website to complement your store. So, it’s obvious
that people will not just click your ads, they will
connect with you and turn into your customers,
thus, increasing your sales! There you have it-that’s
Digital Marketing for you! Well, that’s the founda-
tion stone of this massive field that holds more
opportunities than you can imagine.On a more
technical basis, Digital Marketing refers to the
marketing of products and/or services digitally,
mostly on the Internet, and any other digital
medium that may be included.
Components of Digital Marketing
Search Engine Marketing
There are times when SEO doesn’t completely
work. That is where SEM comes in. Search Engine
Marketing is a technique where you promote your
business of website on the Internet via paid adver-
tising. These ads are the ones that you see on the
top or the bottom of a search engine results page.
Social Media Marketing
So many social media platforms, and so many
people using social media! Isn’t it a perfect place to
make all those people aware of your product or
brand? Social Media Marketing, as the name sug-
gests, is marketing on various social media plat-
forms and driving traffic to your website via these
channels. The best about social media marketing is
that your content can easily be shared by people.
Content Marketing
Content is key. Your website’s content has a great
role in converting viewers to customers. Content
Marketing is a marketing strategy that involves
creating and distributing content related to your
business, but relevant to your target audience as
well.
Affiliate Marketing
Have you seen all those bloggers and celebrities
endorsing products? They are called influencers,
and since they have a huge follower base, they
influence people to buy or avail the product or the
service that they are endorsing. Affiliate marketing
isa marketing method where an influencer pro-
motes a product which they not just endorse, but
also believe that it works positively.
Search Engine Optimization
In this competitive market, your business needs to
be visible. Search Engine Optimization ensures that
you rank better than the competitors. SEO is a
marketing strategy used to get traffic from the
unpaid search results of a search engine results
page. These results are often referred to as ‘natural’
or ‘organic’ results and often consists of both the
technical as well as the creative aspects required to
get traffic for a website. Better the SEO techniques,
greater the traffic inflow.
Mobile Marketing
Every day, I get about tonnes of promotional emails
from ecommerce websites, travel businesses,
restaurants, and a variety of businesses. And I’m
sure you do too. While you might find these annoy-
ing, these emails are game-changing digital market-
ing strategies that are quite important to business-
es. Email marketing is the process of sending pro-
motional emails to the target audience. The entire
concept of email marketing has been proven to
generate quite a good number of leads, which
eventually turn into customers.
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Pay Per Click Advertising
You must have seen ads when you’re reading blogs
or looking through any other websites. Those are
called PPC ads. PPC ads have 2 ends-the advertiser,
whose ad is shown, and the publisher, who is the
owner of the website and allows to publish the ad on
the website. In PPC advertising, the advertiser has to
pay the publisher every time someone clicks on the
advertisement. The best part about PPC is that since
you pay when someone clicks the ad, your budget
stays unhampered.
Email Marketing
Every day, I get about tonnes of promotional emails
from ecommerce websites, travel businesses, restau-
rants, and a variety of businesses. And I’m sure you
do too. While you might find these annoying, these
emails are game-changing digital marketing strate-
gies that are quite important to businesses. Email
marketing is the process of sending promotional
emails to the target audience. The entire concept of
email marketing has been proven to generate quite a
good number of leads, which eventually turn into
customers.
CLICK HERE
Digital Marketing - Talk of the Town
Before divulging the details, let me answer one of the most frequently asked ques-
tions - Who can use or who can become a student of digital marketing? The
answer is-Everyone. Yes, digital marketing is that easy and fun-filled to learn as
well as implement, which is why it is an emerging field. So, let’s move on to the
bigger questions- “Why to learn digital marketing?” and “Why does your business
need digital marketing?“.
Is Digital Marketing Worth Learning?
If you are still wondering whether or not you should go ahead and take up a course
in digital marketing, the below points would certainly clear all your doubts.
Futuristic
If you still don’t know, digital marketing has been
around since quite a few years now, and is still
going to be in the future. The reason? It is highly
futuristic with all the strategies it offers and
involves that can be positively game-changing for a
brand. The type of drastic changes it has brought
and is bound to bring later is sure enough brilliant.
Attractive Position
Honestly, I have never liked coding. It is tedious and
entirely drains your mental energy. Digital Market-
ing, on the other hand, is not just exciting and
interesting to learn, it offers you a better job profile
and position than regular software jobs. The cherry
on the cake is that digital marketing offers an even
better salary, even if you are just a fresher. Isn’t it
awesome?
Need of the Hour
What works faster and better than digital market-
ing? People running businesses and brands often
look for professionals who can advise them and
help them in carrying out marketing strategies that
suit their brands the best. As a professional digital
marketer, things are definitely going to be on the
sunny side not just for the business, but for you as
well.
Plethora of Prospects
Remember how we talked about the various compo-
nents of digital marketing in the introductory part?
Well, each of those segments have job profiles to
offer! You can be the leading SEO marketer, or a
brilliant content manager, or soar high with your
mobile marketing skills. Basically, digital marketing is
a storehouse of amazing prospectives!
Affordable
Have you ever looked online for places that offer
you any sort of technical training? Then you must
have also seen their sky-high prices. Digital market-
ing, however, is completely affordable, providing
you with the best skills of the current age. Have you
heard of the saying, “You get back what you give”?
Well, digital marketing gives you back more than
that. That’s great, isn’t it?
A Boss isn’t Necessary
Digital marketing is one of the few fields that
doesn’t necessarily need you to be a part of an
organization and work under someone. You can
open your own firm, and work as a freelancer. Being
a freelancer is often a good thing, since you can
come across hundreds and thousands of companies
that require individuals to work on their digital
projects.
How can Digital Marketing Help a Business?
If any of the above discussions didn’t get to you, the next ones will surely do.

Better Results Leads Become Customers

When business owners spend a lot on traditional
marketing, the results they get are not quite as
much as what they had expected. With digital
marketing, people not only have the freedom to
choose their target audience, but the results they-
receive are a complete boost for the business. This
is a good thing as it makes the audience aware of
your brand.
While traditional marketing media reaches many
people, the number of people who actually turn into
customers is quite questionable.On the contrary,
digital marketing also reaches numerous people, but
additionally, it allows people to engage and connect
with a brand and understand more about it, which
has leads to better chances of them turning not
long-term customers.

Reputable
While traditional marketing media reaches many
people, the number of people who actually turn
into customers is quite questionable.On the con-
trary, digital marketing also reaches numerous
people, but additionally, it allows people to engage
and connect with a brand and understand more
about it, which has leads to better chances of them
turning not long-term customers.
Customer Loyalty
As we know, digital marketing offers users the
flexibility to interact with the brand via their ads
and contents. Because of such high flexibility,
people connect better with the business, which
increases customer loyalty. One of the biggest
factors influencing this is that digital
marketing allows the brands to generate sharable
content which has a wide reach.
Easy to Track
Unlike traditional marketing, strategies used in
digital marketing help you track the results that are
generated from it, and based on the data, you can
accordingly make changes and further improve your
business.Not just that, you can also track your
growth as well as your position in the market as
compared to that of your competitors.
Digital Marketing Trends
As someone opting to take up digital marketing as a study course or as a profes-
sion, it’s important that you know about the important factors and trends that are
associated with digital marketing presently.

Factors Affecting Digital Marketing

Planning Customer Outreach

Starting from the theme of your website, to the
categories of people you want to target your brand
towards, every single detail needs to be planned
perfectly and in a fool-proof manner. A tiny mis-
management in the plan and framework can
become a great blunder, which can result in a huge
loss for the brand.
Who are the part of your target audience? Are you
targeting the right people? The type of people
comprising of your audience can speak a lot about
the business. Apart from the audience, your Modus
Operandi of attracting traffic matters a lot. So your
SEO activities-both on-page and off-page-need to
be flawless.

User Experience
The smoother the user experience, better is the
engagement by a potential customer. Ensure that
your website is not clumsy and offers a good navi-
gation, which makes it easy for users to check out
the things you want to offer as well the things they
want to know about the brand.
Conversion
If your brand attracts a lot of audience, but the
majority of them just have a look at it, instead of
converting into actual customers, then you need to
up the game. Using multiple platforms to introduce
your brand helps a lot, because it not just builds
brand awareness, it also converts potential cus-
tomers to actual, long-term customers.
Engagement
Remember when we talked about engagement as
one of the most important parts of digital marketing?
The content you provide not only has to be relevant,
it should convince people to engage and interact
more with your content, and thus, the brand. And
that should be applicable to you as well. Reciprocate
with your customers. This builds trust and credibility.
Hot Trends of Current Digital Marketing Scene
Digital marketing is an ever-growing and ever-evolving field. The best practices of
yesterday may not apply today, and what’s trending today may not be the best
tomorrow. So what are the current trends that are best suited for digital marketing
today?
Lifecycle Marketing
Lifecycle marketing is a three-phase marketing
technique for small businesses that has the strate-
gies “Attract”, “Sell” and “Wow”. This marketing
technique is used to improve marketing strategies
and thus increase sales. The “Attract” phase
involves targeting a small but specific and efficient
audience; arousing interest via engaging content
and web-based activities; and collecting leads who
can sign up for your email list, which might lead
them to become your customers in future. The
“Sell” phase involves educating the audience about
your brand, your products and your services;
offering the best to your customers; and closing
the sales in the best managed and manoeuvred
way possible. The “Wow” phase involves deliver-
ing the exact same thing to your customers as you
promised, thus wowing them; offering them better
products and services every time; and involving
referrals and discounts and reward points to cus-
tomers as well as leads.
Automated Marketing
Marketing automation refers to the use of soft-
ware and internet-based platforms that help busi-
ness in marketing on various channels and auto-
mate repetitive tasks, such as mailing out to pro-
spective buyers or existing customers. Implement-
ing marketing automation helps you save a lot of
time, as well as do your tasks smoothly over multi-
ple platforms and channels. Hubspot and Marketo
are two of the best marketing automation tools.
Customized User Journey
User journey is something that can totally change
your business game. User journey is the user’s
experience in a single webpage session that include
a series of actions from the time they entered that
webpage till the time they completed a particular
goal set-be it buying a product or filling up a form or
sharing a content or anything else. Imagine yourself
as a customer and list out the things that you would
want from a website as a customer. Customize or
personalize your business, both online and offline,
because a happy customer is a loyal customer. The
benefits of customized user journey include:
1) Increased Customer Engagment
2) Better Customer Acquisition
3) Increased Conversions
4) Better Customer Retention
5) Better Brand Awareness
6) Better Customer Relationships
7) Brand Growth
Connect Socially via Message Apps
Everyone who uses the Internet, uses messenger
apps, and that number is massive. And if you own a
business, having your own inbuilt messaging app, or
chatbot, on the website can be of a great help to
customers as well as you. While customers can use
it to know about the brand policies, discounts,
customer services, etc., you can use it to know what
your customers are interested in, what their queries
are, and even use it to advertise other products.
Incorpote Search Marketing
A business needs to be visible.That’s the entire and
the eventual point. So every possible positive
strategy counts. This is an excellent way for people
to get a view inside your business. Search market-
ing refers to increasing a website’s visibility via paid
advertising. So, apart from setting up ad cam-
paigns, another very efficient search marketing
technique is using it in your content. Content is
key. So with better and relevant content, your
search marketing strategy will get a boost.
Engage Via Videos
It’s not just customers that need to engage. You
need to interact with them as well. And nothing
works better than videos. Use videos to talk about
your brand, talk about products, let employees talk
about their experience, get video testimonials from
customers, etc. This is an excellent way for people to
get a view inside your business. Video marketing
helps in boosting your sales and conversions,
increases ROI, getting better engagement and is
highly persuasive.

Take Insights
Data and insights are helpful in the growth of your
business. They tell you your strengths, your weak-
nesses, help you know about your customers, your
competitors and show your growth record. So
ensure that you go through all possible insights,
both web-based as well as from customers, so that
you can improve your brand.
Scopes in Digital Marketing
Bravo! You’ve come this far, which allows me to believe that you’re pretty consid-
erate about choosing the path of digital marketing. But I assume that before tread-
ing the path, you want to know what it holds for you in the future, which is rea-
sonable enough.

Where will Digital Marketing take you?

Become a Professional More Jobs to Choose from

Digital Marketing is on the rise, and even
though there are a lot of digital marketing jobs
out there, there aren’t enough professionals to
bridge the huge gap. You can be that sought
after digital marketing professional, who not
only has an expertise in a particular field in
digital marketing, but also has ample knowl-
edge in the other areas of digital marketing as
well. If you don’t know it yet, it acts as an
excellent add-on on your behalf.
As told earlier, each part of digital marketing is
a specific field in itself. This means there are
more jobs that are offered. With almost every
company adopting digital marketing, no
wonder there are more jobs out there than you
expect. Some of the most sought - after jobs
are:
1) Digital Marketing Analyst
2) Content Manager
3) Advertisement Manager

Close Look at the Market

If you think that digital marketing is only for
the marketing grads or the Commerce clan,
then you are really wrong. Digital marketing is
for everyone. And if you have a knack for data
and reports and statistics, you can work won-
ders in the field of digital marketing. You can
have a more detailed analysis of the market
scenario, as well as know about company
trends.
What Jobs Can Digital Marketing Offer?
We’ve talked about how every single part of digital marketing is a potential field in
itself. Each of those aspects have their own paths, principles and practices. While
knowing each bit of digital marketing is a great add-on on your side, gaining com-
plete knowledge in a particular field can get you great career opportunities. So
what opportunities does digital marketing offer?

Advertising Director Digital Marketing Manager

This requires a firm and thorough understanding of
Google AdWords. Your job as an Advertising Direc-
tor is to oversee and manage ad campaigns and set
budgets, negotiate contracts and prepare
relevant and efficient campaigns. It also requires
you to check the ad efficiency.
A Digital Marketing Manager is considered as an
all-rounder, based on the fact that they plan and
supervise everything. A digital marketing manager
creates and plans a number of digital marketing
strategies, such as SEO frameworks, PPC ads, paid
search etc.

Brand Strategist Content Marketing Manager

As a Brand Strategist, you are required to plan and One of the most important career options in digital
execute marketing strategies for the client/compa- marketing, content marketing has a lot to offer.
ny. Your job is to provide a relevant brand message The work of a content marketing manager is to
that represents the brand’s values and beliefs, as create relevant content for the website of the
well as work out a marketing plan based on the client, which is powerful enough to drive traffic to
marketing trends and data. the website.
BUSINESS
Email Marketer
Email marketing is one of the best ways to convert
prospective leads to customers. The work of an
email marketer is to manage the email campaigns
of the company, implement remarketing trategies
to persuade customers, send out loyalty mails to
existing customers and carry out database seg-
mentation.
Market Research Analyst
A marketing research analyst has one of the most
important jobs. A marketing research analyst is
required to gather data about the company as well
as the competitors based on the market trends
involved, which are then to be used for strategizing
techniques and presentations for a better reach.
Social Media Marketing Analyst
Social media is an important platform that helps in
increasing the popularity of a brand. The work of a
social media marketing analyst is to bid and boost
the popularity of the company on all possible social
media platforms.
Internet Marketing Coordinator
One of the most challenging jobs, an internet
marketing coordinator sees that a website runs
smoothly and the ads and the content have a good
progress among the audience online. The job also
includes studying the interests and preferences of
the audience and creating content relevant to
those.
SEO Manager
An SEO Manager combines the knowledge of
content marketing, internet marketing and SEO
marketing and creates a marketing strategy that
enhances and increases the visibility of the
company website in the search engine results, and
works on on-page and off-page strategies.
Digital Marketing Recruiters
While digital marketing is a very popular and efficient field of career, there are alot
of companies that are yet to embrace this emerging technology as their marketing
strategy. Nevertheless, there are many companies that have enticing jobs to pro-
vide in the field of digital marketing. Some of them are:
How to Get a Digital Marketing Job?
You’ve finally reached the end! So it’s time to address the elephant in the room.
You took a digital marketing course. You know how most things work in the field.
But, how do you get a job?
How to Get a Job?
Build a Strong Online Presence
If you are looking for a digital marketing job, you
need to make a digital presence for yourself as
well. A strong and professional online presence is
highly important, because recruiters, before con-
necting personally, take a look at your online
profile on your social media pages. It is necessary
that you maintain a positive personality not just in
real life, but online as well, because the first
impression lasts long. Try to be as mild and uncon-
troversial, but still creative, as possible on your
social media pages. Summarize yourself in an apt
bio or description which can let your recruiters, or
anyone else, know as much about you in a short
time. If you have a special skill, don’t shy away
from showcasing it, but also make sure that it
doesn’t overshadow the rest of your profile.
Apply on Online Job Portals
There are thousands of job opportunities that go
unnoticed, or are bagged by the wrong set of
people. Online job portals help you in finding the
job that suits you the best, based on your educa-
tion and skillsets. It also helps recruiters get the
exact type of candidate they are looking for. So, it
acts as a symbiosis-provider. Online job portals like
LinkedIn, Monster, Shine etc. provide a great deal
of jobs, which you can apply to based on your
suitability.
Build an Impressive Resume
Your résumé is the most important thing when it
comes to looking for a job. An interesting and
impressive résumé works wonders. It helps you
stand out from your competitors. Every job profile
has its specific résumé template, so make sure that
you know which template suits your résumé the
best. Next, make it legible, because you don’t want
your recruiter squinting at congested texts and
improper formatting. Provide precise and real
information. Do not add skills which you do not
possess as that counts as a drawback on your part.
Stay away from grammatical and spelling errors,
because they are a huge let-down. Before finalizing
it, get it checked. Your résumé is good to go.
Remember: A strong résumé is a happy recruiter.
Confidence is Key
Before you start walking down the road, the first
and the most important thing you need to have is
strong self-confidence. Although this applies for
anything you have to do in life, since we are talking
about grabbing a digital marketing job, I’ll get
straight to the point. Digital marketing can get
challenging at times, when market trends and
scenes fluctuate. To be able to have a handle in that,
your confidence plays a great role. So go ahead and
impress your interviewer with your confidence.
Digital and Analog Go Hand in Hand
To be able to go big in Digital Marketing, you need
to have a strong base in analog marketing, that is,
physical marketing. Digital marketing is no differ-
ent from analog marketing, except that it is over
the Internet and other digital media, with compara-
tively better strategies involved. You need to focus
on how to get more traffic to a business, because
it’s traffic that matters at the end of the day, which
is the same for both digital as well as physical is
marketing.
Choose the Boss
The other day, while going through my LinkedIn
feed, I came across this post- “Don’t just choose
the company, choose the boss”. While choosing a
good company can make your résumé look good,
it’s also important that you choose to work for a
person who is not just knowledgeable, but is also
highly professional, treats subordinates well and
has an understanding of situations, because a
difference of opinion can always take ugly turns.
Passion is Important
If you are in for the money, then digital marketing
is not for you. Digital marketing is something that
not just requires patience and observation, it also
requires high passion. Without having a passion for
the market trends and reports and company statis-
tics, you can never be a true-blue digital marketer.
Your recruiter needs to see that zeal in you,
because that’s what makes you stand out from the
rest of the crowd.
Have a Vision
You possess a bunch of skills, don’t you? So how
would those skills help the company that hires
you? If you were a recruiter, what skillsets or
qualities would you expect from a candidate? If
you have a knowledge of something but the com-
pany you are interviewing for doesn’t have a pro-
file for that, convince them about the importance
of your skill in a way that they consider hiring you
as their best decision. Make your recruiter see
what you believe for yourself and the company.
Don’t Hesitate for Start-ups
Start-ups are one of the most underrated
things in our country. The experiences and the
knowledge that start-ups provide are tremendous.
Agreed, the payslips are not as crunchy as the big
shots. But while established companies pay huge,
the learning curve is highly slow, and almost negligi-
ble. Start-ups, on the other hand, offer you ample
skills and experiences, which are enough for you to
explore the field.
Learn Digital Marketing at Digital Ready
Digital Ready offers you a Certification Course in Digital Marketing. From the basics to
the advanced details of Digital Marketing, CCDM covers every single detail that Digital
Marketing is comprised of. The course focuses on:

• Digital Marketing Fundamentals

• Influencer/Affiliate Marketing
• Website Creation
• Email Marketing
• Search Engine Optimization
• Google Analytics
• Google AdWords
• AI-based Digital Marketing
• Social Media Marketing
• Marketing Automation
• Content Marketing
• Live Projects
• YouTube Marketing

Batch Schedules

Crash Course 1 Month Intensive Training + 1 Month Internship, - Monday - Friday (10:00am to 4:00pm)

Online Training 3 Months Training, - Saturday & Sunday (8:00am to 10:00am)

Morning Classes 2 Months Training + 1 Month Internship (Optional), - Monday - Friday (8:00am to 9:30am)

Weekend Classes 2 Months Training + 1 Month Internship (Optional), - Saturday & Sunday (10:00am to 1:00pm)

Evening Classes 2 Months Training + 1 Month Internship (Optional), - Monday - Friday (7pm to 9pm)

For more info visit: https://digitalready.co

Certifications Provided by Digital Ready
The Google Analytics Certification Test
deals with the knowledge and trends
involved in Google Analytics. The test
comes in two variations:
Google Analytics for Beginners
Advanced Google Analytics
Hubspot, as we all know, is a leading
developer for inbound marketing and
sales, founded by Brian Halligan and
Dharmesh Shah in 2006. Hubspot Certifi-
cation Test includes
Hubspot Inbound Marketing Certification
Hubspot Email Marketing Certification
Facebook Blueprint Certification provides
knowledge about the basic and the
advanced marketing features of both
facebook and instagram.
Facebook Blueprint Certification
The Google Adwords Certification Test is
taken in order to gain proficiency in
Adwords and the ad categories
concerned with it. The test includes:
Google AdWords Fundamental
Google Search Advertising
Google Display Advertising
Google Video Advertising
 About the Author

Sonal Sai

An Electronics and Electrical Engineering graduate, Sonal found her passion in Digital Marketing
and came across Digital Ready while looking for institutes that would provide the best possible
knowledge of Digital Marketing. After taking the CCDM course and interning with Digital Ready,
Sonal showed her feat in content management. She is currently working in Digital Ready as a
content strategist and plans and creates content related to Digital Marketing and various latest
technologies.

Deeply passionate about photography, novels and music, she has a keen and sharp eye for details,
something which she says helped her pursue Digital Marketing. She feels Digital Marketing is
something that everyone should know about. It is not just a marketing technique, it is something so
revolutionary that it has a great potential to change the entire market game plan.

Even while watching a really scary movie, Sonal can simultaneously talk about the latest trends,
technologies, animals, books and pretty much everything else. As a content strategist for Digital
Ready, she feels that she could let more people aware of digital marketing and the advancements
in the field with her content. She also has her own blog called Reels and Feels.
 digitalready.co

Contact US
Digital Ready - Hyderabad Digital Ready - California
#204, Sai Datta Residency, Arunodaya Colony, Madhapur, iGebra, 42840 Christy Street, Suite 234, Fremont,
Hyderabad, India, 500081 CA 94536
Phone: 040-6012-4499 / 9490043625, Phone: 510-509-9986
Email: hello@digitalready.co