DRAFT. 10/30/2003 ‘The New York Times Company Communications Plan for Times Agency Goal: To raise awareness of Times Agency among advertisers, academicians, the legal community, entertainment industry, librarians, reproduction service companies and communications professionals, To influence these audiences to refer to the Times Agency on all rights and permissions issues. Key Issues: Unauthorized reproduction of Times journalism by individuals and organizations negatively affects the Company's brand and revenues. Messages: Reproduction of any Times journalism must be authorized by Times Agency (contact 212-556-1988, www.nytimesagency.com) and in- house attorneys. Strategy: Identify opportunities where the Times Agency can introduce itself to reproducers of Times journalism and educate them on proper usage practices. 1, Identify speaking opportunities for Times Agency executives at industry events, professional association meetings, panel discussions, public forums, etc. (e.g. Legal community, academic conferences, PR association events, advertising industry events). 2. Explore media opportunities that will increase visibility within the media community and position the Times Agency as an authority on copyrights and permissions issues. 3. Produce bylined articles on rights and permissions issues for trade media, 4. Explore partnerships with copyright/permissions associations.DRAFT 10/30/2003 ‘Tacties: Speaking Opportunities Contact Notes PR Organizations 2004 PRSA International Conference October 23-26, New York, NY Jennifer Delaurier, manager, professional development, 212-460-1408 Participate in professional development workshop. “Topics are practice/legal issues. “Arthur W. Page Society * Spring Seminar, April 1-2, 2004, New York, NY + 21" Annual Conference, September 12-14, 2004, ‘Chantilly, VA + 12" Annual Public Relations Executive Forum, May 16-18, 2004, Chicago, IL Paul Basista, executive director, 212-387-4238 Call to propose speaker and presentation/panel. Tastitute for PR ‘= 42" Annual Distinguished Lecturer Series, ‘November 20, 2003, New York, NY '* Seventh International, Interdisciplinary PR Research Conference, March 11-14, 2004, Miami, FL. Main, 352-392-0280 Dr. Don W. Stacks, conference director, don stacks@miami.edu Research in progress, ‘National Communication Association 2003 Convention, ‘November 19-23, 2003, Miami, FL. Donna Porter, dporter@natcom. org Respond to eall for papers. Possible divisions to participate in are Commission on Communication and the Law, Communication Ethics Commission and Media Forum. ‘American Communication Association (ACA) 2004 Annual Convention, TBA Peter A. DeCaro, dept of communication studies, California State U, 209-742-7151 Research in progress. International Association of Business Communicators (WABC), June 6-9, 2004, Los Angeles, CA ‘Nicole Marsh conference planner, marsha com Respond to eall for presentations, Possible topics include strategy & counsel and integrated markets. “Association for Business Communication (ABC) Spring Conference, April 1-3, 2004, Lafolla, CA Jackie Hartman, program chair, 970-491-5559 ‘Respond to call for proposals for paneV/presentation. The theme is the value of business and organizational communication, Publishing Association of American Publishers PSP 2004 Annual Conference, February 9-11, 2004, Washington, D.C. ‘Sara Brandwein, 212-355-0200, ext. 257 Research in progress. Big Ten Printers & Copyright Conference at Purdue University, 2004, TBA Paul Horngren, printing dept, 765-494-7219 Research in progress. Ask Peter Simmons to participate. Legal Community ‘97th American Association of Law Library Annual Meeting & Conference, July 10-14, 2004, Boston, MA Heidi Letzmann, program coordinator, meeting & special events, 312-939-4764, ext. 20, hletaiman(@aall.ore Participate in educational programs and ‘workshops. A previous workshop topic was “Envision a New Dialogue on Digital Intellectual Property Rights.” The theme for this year is“ The World of Legal Information.”DRAFT 10/30/2003 ‘Association of Corporate Counsel (ACC) Annual Meeting, October 25-27, 2004, Chicago, IL Maria Volpe-Viles, director of meetings, 202- 293-4103, volpe-viles@acca.com Participate in program session. Topics are intellectual property and ethics sessions. “American Bar Association Annual Meeting, Fall 2008, TBA ‘Kristin Crane, 312-988-5580 Participate in panel discussion. Past panels were: ‘merchandising and licensing, ethics, and literary publishing. The latter focused on privacy and Intellectual proper Librarians 73rd Annual Library Conference, Novemer 5-8, 2003, Charleston, SC Katina Strauch, 843-723-3536 Participate in presentation/panel. The theme is “Issues in Book and Serial Acquisition.” Possible topics are licensing, copyrights and permissions. 144th Annual Association of Research Libraries (ARL) Duane Webster, executive director, ‘Participate in discussion session about copyrights Membership Meeting, May 11-14, 2004, Tucson, AZ dduane@arl.org, ‘and permisssions. ‘ARL Workshop, TBA Mary Jane Brooks, 202-296-2296, ‘Propose topic for next workshop. Last topic maryjane@arl.org focused on licensing and legal issues. [ Bylined Articles/Pitches ‘Council of Public Relations Firms PR Nows by PR & Marketing Network ‘Matt Shaw, viee president, mshaw@prfirms.org Mattinew Schwartz, Mast be member to submit articles. Editorial ‘opportunities were branding, agency/client relations ‘O'Dwyer's PR Daily ‘Terry Walker, senior editor, media and general news, 212-679-2471 th article to Jack O"Dwyer's Newsletter about ‘current marketing/business news. Editorial ‘calendar not listed. srvbazir) @hawk.syr.edu PR Week Paul Cordasco, news editor, 646-638-6041 article. Editorial calendar must be requested (antoine, PR Tactics by PRSA ‘Alison Statesman, managing editor, 212-460- | Pitch article. 2004 opportunities are “new PR 1428, alison statesman @prsa.org products & services” (January) and “media training” (May), “Aaweek Marian Berelowitz, managing editor, itch artiele. 2004 editorial calendar not sted. berelowitz@adweek com 2003 topies were “brand & market plannning” and “newspaper publishing” media special Brandweek Karen Benezra, editor, Pitch article. 2004 editorial calendar not Histed Kkhenczra@brandweek com 2003 topics were about licensing. ‘Against the Grain Rosann Bazirjun, associate editor, ‘Submit article about legal/publishing/technology ‘& standards issues. ‘ARL Bimonthly Report ‘aia Barrett, deputy executive director and editor, 1@arl.org ‘Submit article about legal, copyright, or information development issues.DRAFT 10/30/2003 ‘ARL Federal Relations E-Newsletter Prue Adler, associate executive director, federal relations & information policy. prue@arl.org ‘Submit article about intellectual property or informational policy issues. Parinerships [ Copyright Clearance Center (CCC) Publisher Relations, 978-750-0569 ‘Association of Corporate Counsel (ACC) Chris Flynn, director of communication, 202- 293-4103, ext. 319, flyn@acca.com Join the ACC Alliance by offering TimesA gency services and industry experience.