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Mission componets Existence Phrase

1-costumer No

2-product or services Yes We can offer technologically

innovative products and
services
3-markets No

4-technology Yes We can offer technologically

innovative products and
services
5-concern for survival,growth Yes We recognize that by
and profitability integrating sound
environment,health and
safety management practices
into all aspect of our business
6-philosophy Yes Apple strives for continuous
improvement in our
environmental, health and
safety management system
and in the environmental
quality of our product,
process and services
7-self-concept No

- 8-concern for public image Apple computer is committed

- 9-concern for employees
to protecting the
environment, health and
safety of our
employees,costumers and
the global communities
where we operate
Yes Apple computer is committed
to protecting the
environment, health and
safety of our employees