MARKET PROJECTION

Evidencia 2

SERVICIO NACIONAL DE APRENDIZAJE - SENATECNOLOGÍA

NEGOCIACIÓN INTERNACIONAL
 Learning activity 3

Evidence 2: Market Projection

Presented by:
LEIDY JOHANNA DÍAZ CUADROS
RODOLFO CONTRERAS FRANCO

Phase Planning

Work presented to the tutor

DIANA ALEXANDRA RUBIN DELVASTO, tutor of the Technology Program in International

Negotiation virtual modality

NATIONAL LEARNING SERVICE SENA

TECHNOLOGY
INTERNATIONAL NEGOTIATION

BOGOTÁ
2018
 REVIEW OF MARKET FEE

It is called As

The basic principle is to define what businesses are kept within your market and what is
the best way to carry it out.

for that you have to follow some steps

which are

Determine the current Determine the current

determine the size
business relative to the market share
of the market potential business

Calculate the potential It involves dividing the

consumption within You must be able to
quantify your existing current business by the
the market. total size of the market.
business.

trade industry or market Obtain the information Internet

magazines publications directly from the clients.

success

explore current
explore other
to explore trends implemen
many markets opportunities
t
analyze your customers

trends
analyze
Consumers are the competitors implement the
best consultants
business plan business plan

success obtained
the market plan changes
as it is analyzed

analyze the Chase

competitor market scenario
prepare your
marketing plan