Linked Your networ is bape tan you tink Series B August 2004 ‘August 2004 CONFIDENTIALLinkedin Is Professional People Search 2.0 Linked euro Zope tanya Professional people search includes 3 key components Linkedin premium services 1. Targeted ads: Contextual text ads targeted on search terms and profiles @ © 2. Listings: Job Iistings ftered through each professionars network) +— S) Subscriptions: (©) se @ Service extending reach of each professional's network August 2004 CONFIDENTIALProfessional People Search 1.0 Uses Flat Directories = _. Linked ton Saget yr The problem: There is no effective, trusted way for professionals to find and transact with each other online + Selecting service providers from yellow pages fails * Selecting employees from resume databases fails + Reaching professionals through directories fails August 2004 ‘CONFIDENTIAL