(Conversation with) Néstor Garcia Canclini,
on How Tijuana Ceased to Be the Laboratory
of Postmodernity
Fats Néstor, when I asked you Foran interview forthe book that
sponded by saying tha
itseemed lke a good idea, but you also pointed out hat you
had undertake
then,” you said, have continued to fallow its process oi
integration and teansformation in newspapers, n academic
articles, and through fiends’ stories. | would say that for
‘me, Tijuana no longer, as rote in Hybrid Ctr, a labo
ratory of postmodernisy but rather pechaps a laboratory of
the socal and poiical dis
quence of calelated ungovernat
Within this statement, there are several points that 1
‘would lik to te
were you interested in Tijuana in the 1980s?
was working on about Tijuana you
your lst research in the iy in 2000, “Since
ation of Mexico asa conse
out with you, The fist one i this: Why
N.a.cu Hirst went to Ti
2. 979 to givea tall a ies
organized by the National institute of Fine Arts in Mexico
in border towns. At that ie, within te federal government
(under President Léper Portion people were beginning to
argue that it was necessary to strengthen Mexican identity in
the Border region be
lof Mesicannes in cha area due ots proximity tothe United
States, I vas doing fieldwork in Michoacin abou caftworc
se ita thought thar there wasa lace
and its transformation due vo contact with he cty and with
tourism, with factors outside of indigenous communities. 1
vas fain
to find a very diferent Mexico inthe border
region, onewithe dscourse ery distinc From tat oF the est
othe
vuntr. Iwas clea thatthe border towns had more of
4 telatonship with the United States than with the Mexican
capital. Many people had nese bee south of Guadalaars,
ater, in 1984, Iwas invited to doa stdy of the public served by the
Centro Cultural de Tijuana (CHU). The Centro had been built in
nity and to de
caltutal files. We observed that CRCUT exit
building and ony later asa cultural program. Weg
other anthropologists —t0 doa study not only of cECUT's audience,
vith 90
as they asked us to do, but also to ty
and Tia
tural needs. I also worked with a photographer, Lourdes Grobet,
taking iceres in many pats of Tijuana and ater suggesting, through
focus groups with peopl in a variety of professions, hat they select
the most representative pats ofthe city. We found interesting ev
dence that hele perception of Tijuana was not strely teritota: for
example, wi
which for them were most representative of the city, someone an
sswered “Balboa Park," which i i San Diego. There was a certain
‘ranseritorality or atban tansnationalism
Through interviews and fieldwork with artists, intellectual, aca
eres from the Colegio de la Frontera Norte, journalist, and pho:
we asked which parts of th
they prefered or
tographers, we proved that the city aleady was an extaordinaty
cultural and economic force. ls sgnifcanttha
rienced no economic growth during the Bos, Tijuana experienced
aleap of approximately 0 percent
while Mexico expe
eats That’ what they sy: when Mexico does badly, Tijuan does well
N.G.cs The image of Tijuana that emerged through fldwork was very dif
feren from the one which appeated in US. of Mexican ewspapers,
rcotypes eld by people
1a was for many a synonym forthe emigrs
vohich was based oa oth counties.
allover Mexico that came ta form a kind of synthesis or condenss
tion of Mexicanness, and atthe same time an incredibly dynamic
place ofbusines, turism, and sexual spectacle All ofthis aver
to complex interactions a diversity of cultural demands and expec
tations in regard to what cultural centers arge a8 CECUT could
offer, very diferent demands rom the ones we
found while study
ing audiences of museums and cultural enters in Mexico City
‘Mterwards inthe 990s, taeed going to Tjuana again, thistime
to participate with inSITE, an important binational artistic evento
sgnized in Tjuana and Sen Diego. I worked with Manuel Valenzuela
ana study ofthe repercussions of “border ar” and “public ars" which
imented every two of thre years with new aesthetic, urban,
56
and insti rested In the com:
configurations. 1 was very
plexity of migratory processes, the existence of several borders on
he Mexican side and also ofcourse, onthe US. side as well: the
cliché ofthe Mexican US, border was just starting to come undone,
and ewas recognized that there were very different perspecties, not
‘only between Tijuana and San Diego, bt also between San Diego
and El Paso or between Tijuana and Ciudad jure
In part because Tijuana represented the synthesis of contempo-
rary processes which were challenging forthe social seiences and
the ats—testractaring of relationships between metropolis and
Pa ge fron national culrres
to globalized fows—tijuana as a multicultural city vas held up a8
an emblem of postmoderniy, Many of us who shared those exper
ences of sued them saw in the border, along with the drama of
immigration an the violent asymmetries between the United States
and Mexico, a space in which the dying certainties of nationalism
were being destabilized and anv
was developed in th
tors a5 well a in the articles ab
foreseen creativity might emerge.
ales of Latin American
A nSITE by tin
ciologsts lke Latry Herzog as
This perspecti
critics and cur
America and & them
selves if Tijuana “could become the nest Hong Kong
Nevertheless, in the fllowing year, | begin to notie that that
rm, S
notion of tijuana as a laboratory of postmodeniry, besides having
‘the typical problems of postmodern thinking in re
ing an empirical consistency, also ran other risks. Speaking of
description ofthe Border asa place where the territoralized stereo
types of Mexicanness were breaking down, I remember chat John
Kraniauskas, the English eultutal ei, made avery pertinent point
hesaid chat Iwas paying much m