Professional Documents
Culture Documents
Bragg, M.A, (2016, June 06) Popular Music Celebrity Endorsement in Foods and
http://pediatrics.aappublications.org/content/early/2016/06/02/peds.2015-3977
David, F.R. (2013). Strategic management: a competitive advantage approach (14th Ed).
Dobbs, M. (2014). Guidelines for applying Porter’s five forces framework: a set of
Dollar Tree (2018). Stars and Strips Beverage Drinks . (n.d). Retrieved March 28, 2018,
from https://www.dollartree.com/Soft-Drinks/1179/index.cat
Investors Information: Financial Reports and Information (n.d). Retrieved March 15,2018
from: http://www.coca-colacompany.com/investors/investors-info-reports-and-financial-
information
18,2018,from http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
generation-millennials-say-sustainability-is-a-shopping-priority.html
http://economicswebinstitute.org/glossary/substitute.htm
http://www.vault.com/company-profiles/food-beverage/pepsico,-inc/company-overview
PepsiCo, Inc Company. 2018. The search for hidden figures (n.d). Retrieved February
PepsiCo, Inc Stock Factors (n.d). Retrieved March15, 2018 from: www.CSImarket.com
http://web.ics.purdue.edu/~pbawa/421/pepsi%20cola%20swot.htm
Unknown (2017). Customer Preferences. (n.d). Retrieved March 28, 2018, from
http://www.usi.edu/business/cashel/241/text%20files/CONSUMER.pdf