Abdul Aziz

2015 engro food, OLIPERS, Consumer understanding about the milk brand and what improvements he
and she wants to see. And to know about the consumers.

Not only our customers but our competitors.

ANGRO FOODS 24 focused group KLI (24 or above 45), house wifes. (18-24).

ACC A,B,C,D,E users and mix of users and non users.

Social economic class (education and occupation) 8 people members 1:30 group.

Milk is not in variation, the only thickness is checked (international standards) Preceptional issues in the
mind of customers.

Who’s milk is safe, when milk pack was not available then OLIPERS, down fall of milk pack.

OLIVER retention were because of brand and packaging.

How to make olipers  250 ml, pouches but didn’t have containers.

1 paoOo ka dabba with straw.

Within 15 days.

MAIN OBJECTIVE  to understand to know the touch points about cousmers and the quality factor and
create the pul factor

Usage and attitude studies UNA