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  • Examen de MKT Inter

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    Fernando Piloso
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    Mkt

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    Examen de Mkt Inter

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    Mkt

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    © All Rights Reserved
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    11 views1 page

    Examen de MKT Inter

    Uploaded by

    Fernando Piloso
    Mkt

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    La calidad se puede definir en referencia a dos dimensiones:

    - La calidad percibida por el mercado


    - La calidad de desempeño

    La percepción del consumidor acerca de la calidad de un producto a menudo está más


    relacionada con la calidad percibida por el mercado que la calidad de desempeño.

    Los productos no se utilizan de la misma forma en todos los mercados.

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