The exhibit 1 shows that the company has seen a growth of approximately 30% from 2013 to 2016.

And
as a result net income also increased by 30.3%. The marketing expense has initially increased from 2013
to 2014 but post 2014 it plunged to $ 811 million. The global marketing budget has declined from 10% of
revenue in 2013 to 7.5 % of revenue in 2016.