Project of E-commerce

Submitted to: Submitted by:

Nitin Kumar
MBA 4th SEM
Reg No-
 Acknowledgement

I would like to express my deepest appreciation to all those who provided me the possibility to complete this
report. A special gratitude I would like to give to my teacher Dr. Meenal Pahwa, whose contribution in stimulating
suggestions and encouragement helped me to coordinate my project.

(NITIN KUMAR)
 Declaration

I Nitin Kumar, declare that E-commerce project is made by me and it is an authentic work carried out by me. The
method embodied in this has not been submitted earlier to the best of my knowledge.

(NITIN KUMAR)
 Certificate

This is to certify that Nitin Kumar student of MBA final year Reg. no. …… has worked under my guidance on the E-
commerce project entitled “E-commerce project- jabong.com“the project is completed for the partial fulfillment
for requirement of degree of MBA.

I wish him all the success in life & future.

 “PROJECT OF E-COMMERCE”

Website name:

Submitted to: Submitted by:

(Nitin Kumar)
 COMPANY PROFILE

Type of site: E-Commerce

Launched: 2012
Available in: English
Owner: Flipkart
Industry: E-Commerce
Slogan: Be you
Website: www.jabong.com
 INTRODUCTION TO COMPANY

Jabong.com is an Indian fashion and lifestyle e-

commerce portal founded by Praveen Sinha, Lakshmi Potluri,
Arun Chandra Mohan and Manu Jain. The portal
sells apparel, footwear, fashion accessories, beauty products,
fragrances, home accessories and other fashion and lifestyle
products. The company's headquarter is in Gurgaon, NCR.
In July, 2016 Flipkart acquired Jabong through its unit Myntra
for about $70 million
History of company
-It was co-founded by Arun Chandra Mohan, Praveen Sinha,
Lakshmi Potluri and Manu Jain. All co-founders have left the
company.
-In March 2013, Jabong was dispatching over 6,000 orders a
day. According to the Economist, Jabong clocked gross sales
of around US $100–150 mn in 2012.
-As per a Rocket Internet investor presentation, Jabong had
net revenue of 32.6 million Euros in Q1 2016, up 14% from
28.6 million Euros in the year-ago period. For FY2015, its
revenues were at 122.1 million Euros in September 2017, it
was reported that Jabong is the 3rd largest global e-
commerce partner for Dorothy Perkins.
 Business models
-In India E-commerce companies adopted the inventory and a
managed marketplace model. Jabong.com follows both business
models. In the inventory model, products are sourced from
brands and stored in the company’s warehouse. In the managed
marketplace model, the company provides marketing, logistics
and delivery support to its listed merchants.
 Partnership
-In May 2013 Jabong presented a fashion collection based on the
Bollywood movie Yeh Jawaani Hai Deewani. Jabong showcased
the fashion apparel used in the movie by the movie stars.
-In November 2012, Jabong.com and cricket equipment maker SG
Cricket presented a range of Virender Sehwag cricket bats.
-In July 2013 Jabong associated with Bollywood again through the
movie Bhaag Milkha Bhaag and offered a collection inspired by
the movie.
-In 2014, Jabong partnered with Humpty Sharma Ki Dulhania
-In October 2014, it was reported that Amazon was in the initial
talks to acquire Jabong, but no takeover deal happened and none
of the party confirmed the reasons.
-As noted by Business Standard, Jabong added International
brands to its catalogue. The brands include Dorothy Perkins, Miss
Selfridge and River Island along with the Spanish brand Mango. In
November 2013, Jabong entered into a partnership with the
brand Jack & Jones, to sell merchandise for the band Above &
Beyond.
-In July 2016, Jabong was acquired by Myntra, subsidiary of
Flipkart for an undisclosed amount.
Website Overview
Products
 What is e-Commerce?

- E-commerce (electronic commerce or EC) is the buying and selling of goods

and services, or the transmitting of funds or data, over an electronic
network, primarily the internet. These business transactions occur either
as business-to-business, business-to-consumer, consumer-to-consumer or
consumer-to-business. The terms e-commerce and e-business are often
used interchangeably. The term e-tail is also sometimes used in reference
to transactional processes for online shopping.
 History of e-commerce

The beginnings of e-commerce can be traced to the 1960s, when businesses

started using Electronic Data Interchange (EDI) to share business documents
with other companies. In 1979, the American National Standards Institute
developed ASC X12 as a universal standard for businesses to share documents
through electronic networks. After the number of individual users sharing
electronic documents with each other grew in the 1980s, in the 1990s the rise
of eBay and Amazon revolutionized the e-commerce industry. Consumers can
now purchase endless amounts of items online, both from typical brick and
mortar stores with e-commerce capabilities and one another.
 E-commerce Applications

E-commerce is conducted using a variety of applications, such as email, online

catalogs and shopping carts, EDI, File Transfer Protocol, and web services. This
includes business-to-business activities and outreach such as using email for
unsolicited ads (usually viewed as spam) to consumers and other business
prospects, as well as to send out e-newsletters to subscribers. More companies
now try to entice consumers directly online, using tools such as digital coupons,
social media marketing and targeted advertisements.
What is an e-commerce framework?
The term e-commerce framework is related to software frameworks for e-
commerce applications. They offer an environment for building e-commerce
applications quickly.
E-Commerce frameworks are flexible enough to adapt them to your specific
requirements. As result, they are suitable for building virtually all kinds of
online shops and e-commerce related (web) applications.
An e-commerce framework must
 allow replacing all parts of the framework code
 forbid changes in the framework code itself
 contain bootstrap code to start the application
 be extensible by user-written code
E-Commerce frameworks should
 define the general program flow
 consist of reusable components
 be organized in functional domains

Electronic Payment

Electronic Payment is a financial exchange that takes place online between

buyers and sellers. The content of this exchange is usually some form of digital
financial instrument (such as encrypted credit card
numbers, electronic cheques or digital cash) that is backed by a bank or an
intermediary, or by a legal tender
Listed below are some of the modes of electronic payments −

 Credit Card
 Debit Card
 Smart Card
 E-Money
 Electronic Fund Transfer (EFT)

Credit Card

Payment using credit card is one of most common mode of electronic payment. Credit card is small plastic card
with a unique number attached with an account. It has also a magnetic strip embedded in it which is used to read
credit card via card readers. When a customer purchases a product via credit card, credit card issuer bank pays on
behalf of the customer and customer has a certain time period after which he/she can pay the credit card bill. It is
usually credit card monthly payment cycle. Following are the actors in the credit card system.

The card holder– Customer

The merchant − seller of product who can accept credit card payments.

The card issuer bank − card holder's bank

The acquirer bank − the merchant's bank

The card brand − for example, visa or MasterCard.

 Measures to ensure Security

o Encryption − It is a very effective and practical way to safeguard the data being transmitted over the
network. Sender of the information encrypts the data using a secret code and only the specified receiver
can decrypt the data using the same or a different secret code.

o Digital Signature − Digital signature ensures the authenticity of the information. A digital signature is an e-
signature authenticated through encryption and password.

o Security Certificates − Security certificate is a unique digital id used to verify the identity of an individual
website or user.
Product Purchase Process:
Product description
Payment:
What is EDI (Electronic Data Interchange)?

What is EDI? Electronic Data Interchange (EDI) is the computer-to-

computer exchange of business documents in a standard electronic
format between business partners.
By moving from a paper-based exchange of business document to one
that is electronic, businesses enjoy major benefits such as reduced cost,
increased processing speed, reduced errors and improved relationships
with business partners.
Process of EDI
Let’s start with cost savings
 Expenses associated with paper, printing, reproduction, storage, filing,
postage and document retrieval are all reduced or eliminated when you
switch to EDI transactions, lowering your transaction costs by at least 35%

The major benefits of EDI are often stated as speed and

accuracy:
 EDI can speed up your business cycles by 61%. Exchange transactions in
minutes instead of the days or weeks of wait time from the postal service
 Improves data quality, delivering at least a 30—40% reduction in
transactions with errors—eliminating errors from illegible handwriting, lost
faxes/mail and keying and re-keying errors
However, the increase in business efficiency is also a major
factor:
 Automating paper-based tasks allows your staff to concentrate on higher-
value tasks and provides them with the tools to be more productive

In many cases, the greatest EDI benefits come at

the strategic business level:
 Enables real-time visibility into transaction status. This in turn enables faster
decision-making and improved responsiveness to changing customer and
market demands, and allows businesses to adopt a demand-driven business
model rather than a supply-driven one
E-commerce marketing

Definition: Ecommerce marketing is the process of driving sales by raising

awareness about an online store's brand and product offerings. Digital
marketing for ecommerce applies traditional marketing principles to a
multichannel, data-driven environment.
When you break it down, ecommerce marketing can be divided into two
general initiatives: driving website traffic and optimizing the user
experience to convert more shoppers.
 Ideas for e-commerce marketing

-Get People Back to Your Website with Remarketing

-Create Highly Valuable Blog Posts
-Get People Excited with Challenges
-Launch a Face book Store
-Create Power Posts – Onsite SEO
-Email campaigns
-Product social sharing