Questionnaire on Advertising

1. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

2. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

3. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

4. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

5. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

6. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

7. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

8. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

9. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

10. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

11. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

12. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

13. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

14. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

15. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

16. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

17. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

18. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

19. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

20. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

21. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

22. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

23. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

24. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

25. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

26. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No
 Questionnaire on Advertising

27. What is your age?

❏ 0-12
❏ 13-18
❏ 19-25
❏ 26-31
❏ 32-40
❏ 41-60
❏ 60+

2. What is your gender?

❏ Male
❏ Female
❏ Prefer not to say

3. How often do you make a purchase based on advertising?

❏ Often
❏ Sometimes
❏ Never

4. Continuing from the last question, what kind of advertising influences your
purchasing decisions the most? (If answered never, skip this question)
❏ Television Adverts
❏ Advertorial Print
❏ Content Marketing
❏ Online Advertising

5. Do you feel some adverts are featured too frequently?

❏ Yes
❏ No
❏ Don’t Care

6. Continuing from the last question, how much does this bother you?
❏ Not at all
❏ A little
❏ Moderately
❏ Very much

7. What do you look for most in an advertisement?

❏ Information on the product
❏ Information on price
❏ Gimmicks and humour
❏ Celebrity endorsement
8. How much advertising do you see on a daily basis?
❏ None at all
❏ A little
❏ Lots

9. How much advertising would you prefer to see on a daily basis?

❏ None at all
❏ A little
❏ Lots

10. Do you have a favourite type of advertising?

❏ Yes, Television Adverts
❏ Yes, Advertorial Print
❏ Yes, Content Marketing
❏ Yes, Online Advertising
❏ No