I.

Company Past Performance/Background

The company was a joint project of Adventist University of the Philippines and Department of
Science and Technology (DOST) that will be focusing on drying of several fruits and vegetables. Using
methods that will preserve the natural flavour and nutrients of the selected fruit or vegetables with the
help of technology that was developed to be efficient and low-cost system that

II. Marketing Objectives

1. Short Range
Increasing the product awareness of the dried jackfruit in the country by promoting the product
inside the university and other Adventist institutes. Dried products has a large variety in the market and
most business that engage in drying fruits are small business/company in Philippines. The market is not
that saturated unlike other products, but it lacks of awareness to the consumers.

2. Medium Range
Amplifying the brand awareness or the company’s presence in the Philippines and establishing
local events to promote our products and the company itself. Using social media more to interact to the
consumers and encouraging them tell their concerns about the products and company. This will help to
improve the relationship to the current clients or customers and future business partners.

3. Long Range
Venturing the international market by promoting dried products especially in neighbouring
countries of Europe and America. Increasing the export sales of dried jackfruit and establishing
international business partners for the expansion the company.

III. Targeted Consumer Market

1. Description of the Market
The target market for the
2. Market Consumption Forecast

3. Market Share

4. Profile of the Market

IV. Marketing Strategy

1. Organizational Set-Up

2. Selling, Distribution Strategy

3. Marketing Mix

a. Brand Positioning

b. Product

c. Presentation

d. Pricing Policy

e. Promotion

f. Packaging

g. Advertising Positioning

h. Financial/ Credit Scheme

4. Competition Strategy

a. Profile of Competitors

b. Strength Against Competitors

5. Investment Plan

a. Capital Investment
 b. Working Capital

c. Support Budget

6. Evaluation of the Strategy

a. Strengths and Constraints

b. Risk Involved