INTEGRATED ASSIGNMENT ON CONCEPT

APPLICATION
(Britannia Biscuits)
Submitted in partial fulfilment of the requirement for
Internal Assessment
Master of Business Administration (MBA)
Batch: 2016- 2018

By

Mr. Jatin Goel

MBA 4th Semester
1602570007

Under the Guidance of

Prof. Meghna Chabbra

K.R. Mangalam University

Sohna, Gurgaon

1
DECLARATION

2
ACKNOWLEDGEMENT

3
TABLE OF CONTENTS

4
EXECUTIVE SUMMARY

5
SECTOR INFORMATION

6
COMPANY INFORMATION

7
RESEARCH METHODOLOGY

8
DATA ANALYSIS AND INTERPRETATION

9
RESULTS AND FINDINGS

10
CONCLUSION

11
BIBLIOGRAPHY

12
ANNEXURE

13