: Sonne lowses Optimizing an Advertising Campaign Math 1010 Intermediate Algebra Group Project Background Information: Linear Programming is a technique used for optimization of a real-world situation. Examples of optimization include maximizing the number of items that can be manufactured or minimizing the cost of production. ‘The equation that represents the quantity to be optimized is called the objective function, since the objective of the process is to optimize the value. In this project the objective is to maximize the number of people who will be reached by an advertising campaign. The objective is subject to limitations or constraints that are represented by inequalities. Limitations on the number of items that can be produced, the number of hours that workers are available, and the amount of land a farmer has for crops are examples of constraints that can be represented using inequalities. Broadcastingan infinite number of advertisements is not a realistic goal. In this project one of the constraints will be based on anadvertising budget. Graphing the system of inequalities based on the constraints provides a visual representation of the possible solutions to the problem. If the graph is a closed region, it can be shown that the values that optimize the objective function will occur at one of the "corners" of the region. The Problem: In this project your group will solve the following situation: A local business plans on advertising their new product by purchasing advertisements on the radio and on TV. The business plans to purchase at least 60 total ads and they want to have at least three times as many TV ads as radio ads. Radio ads cost $20 each and TV ads cost $120 each. The advertising budget is $6460. It is estimated that each radio ad will be heard by 900 listeners and each TV ad will be seen by 4500 people. How many of each type of ad should be purchased to maximize the number of people who will be reached by the advertisements? Modeling the Problem: Let X be the number of radio ads that are purchased and Y be the number of TV ads. 1. Write down a linear inequality for the total number of desired ads. is ld = xX 2. Write down a linear inequality for the cost of the ads. 20x + VIOy= A UO3. Recall that the business wants at least three times as many TV ads as radio ads. Write down a lincar inequality that expresses this fact. Bren 4. There are two more constraints that must be met, These relate to the fact that there cannot be s negative numbers of advertisements. Write the two inequalities that model these constraints: Ox dey 5. Next, write down the function for the number of people that will be exposed to the advertisements. This is the Objective Function for the problem and is a function of both Xand Y. P=Q00x + AS0OY You now have five linear inequalities and an objective function, These together describe the situation. This combined set of inequalities and objective functionmake up what is known ‘mathematically as a linear programming problem, Write all of the inequalities and the objective function together below. This is typically written as a list of constraints, with the objective function last. “_(ConstomtS WS xy ZOK L VPBY SD 22 Oe DEN OQyecrve Kyaciov) pa aie P= Gdox AUEddy6. To solve this problem, you will need to graph the intersection of all fiveinequalities on ‘one common XY plane. Do this on the grid below. Have the bottom left be the origin, with the horizontal axis representing X and the vertical axis representing Y. Label the axes with what they represent and label your lines as you graph them. Include the scale on your graph. 1 |7. The shaded region in the above graph is called the feasible region. Any (x, y) point in the region corresponds to a possible number of radio and TV ads that will meet all the requirements of the problem. However, the values that will maximize the number of people exposed to the ads will occur at one of the vertices or comers of the region. Your region should have three comers. Find the coordinatesofthese comers by solving the appropriate system of linear equations. Be sure to show your work and label the (x, y) coordinates of the corners in your graph, Vore AND JWx soy & uo © 5 42 een eee KA Zloo doxdtey ZEUS AANA neta Gey ALy & (oy Ld > BEN 20x HIZDY < Who BW X-110Y 4 6 BBW = (440 X= _NeSb [eps 8. To find which number of radio and TV ads will maximize the number of people who are exposed to the business advertisements, evaluate the objective function P for each of the vertices you found. Show your work. One of your vertices is a point which does not have whole number coordinates. ‘What does this mean in the context of the problem? .4,52-t0) P=A00 r+ NSOOY (248) \ (7, ol) P= MO O.4) YEH Erw) | f =D (2) +400 BF} Perea potter P= Gules + ZBU 700 | Peieend yrv2HH0 i Sea 1 3300 | \ P= Zo000) Ror te vertex ba, 591 Min &) 1 beheve Lis yeons YOO conid Bis see dio oueen alien, te. beans, Sow ihe alosoluke elena \Detukeen.9. Write a sentence describing how many of each type of advertisement should be purchased and ‘what is the maximum number of people who will be exposed to the ad. TO Qe Bre most VOWS out of your ladyet ot Bip WO--- We bes eaiuhor cool Pe Kvadio ade ¥ D\ TW ods,Which would vole 2UU,890 people oe exy0sed to re ads. 10. Reflective Writing, Did this project change the way you think about how math can be applied to the real world? Can ‘you think of another situation where someone must make choices because of a budget? Write at least one paragraph stating what ideas changed and why. If this project did not change the way you think, write how this project gave further evidence to support your existing opinion about applying math, Refer to specific parts of the project when you are writing your reflection. This prec shoved we thet = Covtd Greate equalities sy Coure oot the lest Meices fr cx budget. HP | was to melee a badget Sy myself | youl use hic sechnig ve to Ligue our SEs re vest Way 0 Spend MY Morey + gek the most benelit Bow it,