Sample Strategy Maps

Best Practice Strategy Maps

 Software Company Strategy Map
Financial
Perspective Increased Shareholder Value

Leader in Strategic Markets Diversify Revenue Streams Predictable Profitability

“Customer Intimacy” “eBusiness Solution Leadership” “Operational Excellence”

Customer Flexible, Consistently Meets

Perspective Lifelong
Innovative Expectations
Advisor
Solutions

One Stop Deliver

Easy to do
Proactively Comprehensive
Accountability business with
Deliver Value Solutions

Internal Well-
Perspective Build Lifelong Grow Inter- Improve Managed
Relationships Capture and Leverage Enterprise Resource
Knowledge Solutions Solutions Allocation

Effective Cost
Leverage 3rd Party Provide Integrated Management
Relationships Effective
Business
Solution
Processes
Processes

MARKET SEGMENTATION MODEL

Learning & Operational
Relationship Management Solution Management Skills
Growth Management Skills
Skills
Perspective
Successful
Accountability Industry Career Leverage
Entrepreneurial/Innovative
Expertise Planning Solutions

Knowledge Management Identify, Attract, & Retain Skilled Employees

©2010 Palladium Group, Inc.  2

 Healthcare Strategy Map
“Maximize the Quality of Life and Dignity of Older Adults”
Increase Shareholder Value
Financial

Create Cash Flow

Grow Revenue Create EBITDAR Manage Expenses

Customer

Trust Choice Consistency Pay For

Service

“Customer Satisfaction Through...” “Operational Efficiency”

“…Quality Service” “…Quality Relationships”
Business
Process

Optimize Rate Aggressively

Develop Customer Trust and Occupancy Manage Proactively
Excel at Management Residence Manage
Excel at
Quality Expenses Litigations
Other
Resident Manage ongoing &
Resident
Healthcare communication with Leverage the Regulations
Services Manage Media
residents Right Assets
Exposure

“Employee Satisfaction”
& Growth
Learning

Deliver People •Retention Provide •Reliable

Proposition: •Talent Technology •Functional
“We Make a •Performance Support
Difference” •Culture

©2010 Palladium Group, Inc.  3

 Community Bank Group Strategy Map

“Our success comes from…

Financial

F4: Maximize
F2: Maximize F3: Grow non- F1: Achieve
financial resources
traditional traditional sustainable double-digit
for maximum risk-
revenue sources revenue sources net income growth
adjusted return

…delivering great financial services,…

Customer

C1: “Understand C3: “Appreciate me, C4: “Be involved

C2: “Give me
me and give me and get things done, in my
convenient access to
the right easily, quickly, and communities.”
the right products.”
information.” right.”

…which is all about developing and managing enduring relationships

Process
Internal

Acquire New Relationships Grow High-Potential and Retain Relationships Increase Productivity and Quality

I11: Consistently deliver the value

I4: Selling the right products at I7: Provide premium service proposition at the right cost
the right time to delight and retain
customers
I3: Communicate the value I10: Maximize efficiency
proposition and brand I6: Demonstrate the value and quality of business
proposition processes

I1: Segment I2: Effectively I8: “Focus

I5: Identify and
markets & target develop on the I9: Enhance internal
recognize high-potential
prospects for new products and critical and external
relationships
opportunities access fewer” partnerships

…and being a great place to work!”

& Growth
Learning

L4: “We have the

L1: “We develop, L2: “I’m developing L3: “We understand the information and tools we
recognize, and retain the skills I need to strategy and know what need to do our jobs.”
great people.” succeed.” we need to do

©2010 Palladium Group, Inc.  4

Sample strategy maps

Public Sector
 State Department of Transportation – Strategy Map
Stakeholder
Perspective Value for Taxpayer Money

Customer Balance Budget

Support
Perspective Business &
Safe, Clear, Timely, Commerce
Convenient and Accurate Provide Business Cases
Transportation Communication Low Cost Provider of
for Increased Funding
On Time, As Transportation Services
Promised

Internal
Processes Relationship Innovation Operational
Management Easy to do Drive Innovation in Excellence
business with Transportation
Deliver World Class
Transportation Services
Streamline Improve
Regulatory Sustainability
Approval & Livability of Accelerate Develop & Apply
Process Communities Economic Dev. New
Focus on Cost-
Through Transportation
Effective Solutions Optimize
Transportation Technology
Investment Uptime and
Open & Frequent Availability
Communication to Impacted
Citizenry

Understand Transportation Improve Safety

Optimize Planning of Site,
Needs
Construction, and Operations

Learning &
Growth Empower Front-Line Employees to Deliver Integrated Knowledge Management
Perspective Highly Skilled Workforce
Customer Service Infrastructure

©2010 Palladium Group, Inc.  6

 Federal Government Printing - Communication Strategy Map

The vision is to be the recognized leader in document automation and the

customer-preferred provider of best value for automated digital and
hardcopy document products and services.

Maximize Positive NOR F0

Financial

Management Excellence CRM Innovative Solutions and New Business

Recover Our Costs F1 Increase market share of existing customers F2 Develop recurring, growth revenue streams F3
Customer

Improve the Educate the

Provide total
Provide the best value customer customer and
eBusiness solutions
to the customer C1 document workflow demonstrate
(ordering delivery) C4
environment C2 expertise C3

Develop the capability to quickly scale up and

down in Personnel and Equipment P1 Expand DAPS’ solutions to our existing Discover new customers for our
customer base P4 services P6

Provide cross-operations distribution of in-

Process

house workload P2
Understand the
customer’s needs and Establish a corporate process to test
Improve analysis of costs and estimates in process P5 and assess new technologies P7
revenue P3

Institute accountability of directors and Improve IT competencies on all Develop our expertise base on knowledge
Learning & Growth

managers L1 levels L3 and content management L6

Improve knowledge of DAPS

Strengthen skills and tools to conduct services L4
workload forecasting, analysis, and Describe your future (3 year) vision of DAPS
planning L2 services L7
Improve pricing practices L5

©2010 Palladium Group, Inc.  7

Sample Strategy Maps

Functional Strategy Maps

 IT Department Strategy Map
Financial
Increase EBITDA

Maximize business Manage IT Expenditures

units’ ability to add value
Maximize Fund Performance

Partner Contribution Credibility Competency

“Offer me innovations “Demonstrate a “Demonstrate a “Quickly

“Keep my
that create business competitive price.” competitive price.” implement
systems running.”
value.” solutions.”

Internal Processes
Internal
Solutions Leadership Business Unit Alliance Operational Excellence

Propose Provide Deliver Provide

compelling world-class according to reliable and
Anticipate business customer plan functional Integrate
application of cases for IT service systems solutions using
technology in solutions
defined
the Financial
architecture,
Services
platforms, and
Industry
processes
Understand business unit Effectively select and manage
strategy and operations sourcing relationships

Learning & Growth

Hire, develop, and Foster an environment that Communicate and lead

retain solid performers encourages and recognizes at all levels
contribution

©2010 Palladium Group, Inc.  9

 Finance Function Strategy Map
Maximize Value to Shareholders
Financial

Maximize return / profitability

Support corporate/ SBU profitable growth Support corporate/SBU productivity and cost
reduction
Customer

Enhance franchise equity Maintain value-added working Provide accurate, timely, and
through value added service relationships with internal efficient reporting of relevant
constituencies information

Value-Added Information Books/Records Reporting Operating Efficiency

Initiate and leverage new and Develop consistent processes to manage Support channel
existing services reporting and accounting functions management excellence
Processes
Internal

Efficiently manage firm wide

information and provide Optimize finance department
Help internal customers understand & operating efficiency
decision support
interpret financial supporting
Understand and support internal and
external customer information needs Efficiently and consistently
Control financial frameworks and Understand, monitor, support HR processes:
standards asses, and report risk payroll, staffing plan
Improve understanding
of core activities
Learning and

Technology Business and Performance Leadership CFO

Growth

Analytical Skills Measurement System Mindset

©2010 Palladium Group, Inc.  10