Roll/ Exam No. Nirma University Institute of Technology Semester End Examination (IR), May - 2016 B, Tech. in Mechanical Engineering, Semester-VIII B. Tech. in CL / CH / ME / EC, Semester-VI HS001/2HS001 Entrepreneurship Development Supervisor's initial with date Time: 3 Hours ‘Max. Marks: 100 Instructions: 1. Attempt all questions. Q1 A Q3 A 2. Figures of right indicate full marks, 3. Use section-wise separate answer book. 4, Draw neat sketches wherever necessary. SECTION -1 From the following recent policy initiatives of Union Government find out business opportunity identification. 1. Start - up India 2.Make India 3. Swatch India 4. Digital India 5.8kill India Distinguish conventional start up and technological start up “Arvind Eye Hospital at Madurai in Tamil Nadu has revolutionized the concept of Bottom of Pyramid as visualized by C.K.Prahlad” — Discuss Distinguish the different types of business organizations - sole proprietorship, partnership firm and company "In a business plan presentation a Venture Capitalist (VC) firm’s perception of an entrepreneur's preparedness, not passion has a significant and positive effect on its funding decision” - Discuss OR What is a business model? What are the components of a typical business model? Read the following case and answer the questions given below The history of Linux dates back to early 1990s when Linus Torvalds, a Finnish graduate student of computer science started coding an operating system. In August 1991, he e-mailed his code- an experimental version of the Linux kernel to a software discussion group and shared his code freely with other developers to make it more robust. (10) (05) (05) (08) (12) (12) (10)Hoel /aHso0) Initially Torvalds had started developing the operating system as a hobby for Intel processors-386(486), which was based on MINIX. He invited his fellow programmers to test the code and make suggestions about its working and add new features. The first Linux version 0.01 was released in September 1991 and was made available on the internet for access to programmers worldwide. Soon programmers across the world started responding to the program and added new features. By Oct.1991 Linux 0.02 was released with a declaration from Torvalds that he wanted to develop an operating system that could be used on all systems. Within a few weeks of release of Linux 0.02 version, its third version came out and by Dec.1991, Linus 0.10 was released. Though many criticized Linux, Torvalds was confident about the potential of Linux as an operating system and continued his work. Over a period of time many programmers contributed to the ongoing work on Linux and made it a potential challenger to MS Windows. Linux was licensed under the GPL in order to ensure its open source code property. Tux, the Penguin, was chosen as the Linux Logo to represent the free spirit of Linux movement. By 1994, the commercialization of Linux began with vendors selling application software that would run on Linux. Red Hat, Caledra and Debain and others started distributing Linux with Graphical User Interface such as GNU Network Object Model Environment and K Desktop Environment, which become popular. Not only was different application software developed for Linux but the companies also started using Linux on different platforms. In 1996 Linux was used at Los Alamous National Laboratory to run 68 PCs as a combined processing computer to replicate atomic shock waves at very low cost. Analysts attributed the success of Linux to the open source movement, which enabled Torvalds to improve the operating system with the help of other programmers around the globe. By 2001, Linux was acclaimed as cheaper and also free from software bugs or glitches as compared to other operating systems such as Windows and Unix. This has finally forced the world’s leading software company, Microsoft to open the source code of Windows in March, 2003 to the Chinese Government to counter the considerable market share gained by Linux in the server market. With established technology firms such as Intel, IBM, HP and Dell supporting Linux, it began to get a foothold in the high end server markets also. Analysts felt that Linux posed the biggest threat to Microsoft after the Netscape browser. alyQ-4(A) 2-4(B) Q-5(A) Q-6(A) Q-6(B) HSool /aHsoo} Questions: 1, Analyze the reasons for the growth of open source movement in general and Linux in particular in the software industry. 2. ‘Linux's sudden success owes much to the fact that Dell, Oracle, Hewlett Packard and most notably IBM have hitched themselves to the Linux bandwagon’ - Discuss the reasene why these companies extended support to Linux ine big way? S.In the mid-1990s Microsoft dismissed Linux as software Buitten by hobbyists, but by 2001, the then Microsoft's CBO Steve Ballmer called it the threat number one’ Do you think Linux as a threat to Windows, and do you think it san be a substitute for Windows? What should Microsoft do ta arrest Linux’s growing popularity? 4. Though support for Linux has increased in recent years, doubts still persist on its acceptability. What am the problems facing Linux that could impede its future growth? Spell out the future of Linux in particular and open source movement in general in the software industry SECTION-II Apply Porter's Business Model in Apple’s business Susgest some measures for India to improve her rank in the “Global Ease of Doing Business Index’ What are the determinants of capital structure? OR What are the different types of financial decisions an entrepreneur need to consider? wast are the different marketing strategies to tackle different types of demand for a product or service of your engineering specialization? Read the following case and answer the questions given below “ee octer & Gamble India (P&G) laid down its marketing strategy in respect of Ariel in the year 1990.....,P&G aims at making Ariel the leading detergent brand of india,....cur marketing strategy will be centered around competing with.......even if it means sacrificing Profits in the short run”. 31 (10) (10) (12) (12) (08) (10)Hoot /2Hs00) When P&G entered the Indian detergent market in the early 1990s the market had just settled down after a decade long battle between MNC, HLL’s Surf and Nirma of Nirma Chemicals. Though there were many detergent brands in the market - Det. Key, Point, Chase, Vimal, Vijay, Adhunik, Plus, Hipolene, Tej, Mazda, Sanzar, etc., Surf remained the leader and Nirma the challenger. Choosing the price conscious, lower segment as its market and taking advantage of the concessions as a Small Scale Industry (SSI) unit, Nirma Chemicais offered a low priced brand and promoted aggressively. HLL had to defend Surf with all its might. The Company stepped up its promotion of Surf, relying heavily on aspects like quality and value for money. In addition HLL also launched a low priced brand, “Wheel” and positioned it directly against Nirma in the same segment. HLL also introduced Sunlight detergent powder a brand extension of its Sunlight washing soap, taking advantage of its time- tested brand image. Yet, within a few years, Nirma gained a share of 35% of the market and literally shook HLL. By then the detergent market in India has grown into a whopping 2000 crore market. Questions: 1. What was the strategy of P&G to gain market acceptance for its product “Ariel”, 2, P&G competed with which product and avoided competing with which product and why? 1G