Questionnaire Marketing Group No.

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Name of respondent (Optional):__________________________________________________________
Gender: M / F Salary (Optional):__________ Expenditure (Optional):_________________

Which age bracket do you belong to? 15-18 19-24 25-30 31+

1. What is your favorite brand of toothpaste?

Colgate Close-Up Sensodyne Misvak Other (Please specify)_____________
2. How many different brands you are using in your home?
1 2 3 4+
3. What attracts you to the product you choose?
a. Packaging (tube, box color) Yes No b. Flavor Yes No
c. Frothiness Yes No d. Price Yes No e. Quality Yes No
4. Have you ever had any side-effects using a particular brand of toothpaste?
Yes (Please specify) _________________ No
5. What are preferences toward ingredients present in your toothpaste?
Abrasives (for removal of plaque and tartar) Fluoride content (prevents decay)
Anti-bacterial agents Colors (red, blue, green etc.) Other (Please specify)_______________
6. In what way do you prefer buying toothpaste?
Small Size Medium Size Large Size Extra Large Size
7. How much do you approximately spend on toothpaste in a month?
Less than Rs.50 Rs. 50-100 Rs.100-200 Rs 200+
8. What do you think results in healthier teeth? :
The number of times one brushes his teeth Types of Toothpaste
The manner/thoroughness in which one brushes his teeth Other
9. Would you switch to another brand for one or more of the following reason:
Price rise of current brand Better packaging of another band
Scheme offered by another brand Advertisement Impact
Non availability of my brand Influence by others
10. What steps did you take If you ever had any dental problems?
Doctor’s prescribed toothpaste I’ve never had a dental problem
Friend’s Opinion Other (Please specify) __________
11. Have you ever used Misvak toothpaste?
Yes No
12. How would you suggest toothpaste companies to increase sales?