Media coverage of IoToys by tone (%)

Type of toy Positive Negative Mixed, Neither/

elements of Descriptive
both
Toys based on voice and/or image 9.8% 79.3% 7.6% 3.3%
recognition
(Hello Barbie and the like)
Screen-less smart toys 33.3% 22.2& 7.4% 37.0%
(e.g. Vaikai)
App-enabled mechanical toys, such as 27.3% 43.4% 17.2% 12.1%
drones, toy cars and robots
(Star Wars/’ BB-8 Droid)
Toys-to-life, which connect action 56.5% 8.7% 26.1% 8.7%
figures to video games
(Skylanders, Disney Infinity)
Puzzle and building games 42.9% 14.3% 28.6% 14.3%
(Osmo, Lego Fusion)
Other newer Internet-connected toys 66.7% 22.2% 11.1% 0.0%
(e.g. Mattel’s 3D printmaker or Spiral
Toy’s Wiggy)
Health-tracking toys or wearables 30.8% 30.8% 30.8% 7.7%
Augmented Reality head-mounted 0.0% 100.0% 0.0% 0.0%
displays
Velicu and Lampert, 2017: 17.