RESEARCH
Client: Graveshaker Coffee
Company is a fictional coffee
company solely created and
conceptualized by myself.
The Idea: When tasked with
creating a packaging system
for a beverage company I
immediately thought coffee
would be a fun an interesting
project. I wanted to do
something thematic but just
making coffin coffee wasn’t
enough. The name was
everything. Without my cup of
coffee in the morning I’m dead,
so the concept is one shot of
GS Coffee will shake you out
your grave.
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1 Mark & Lockups

2 Hero
3 Copy write
4 Package 1
5 Package 2
6 Package 3
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1 Mark & Lockups

G S
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2 Copy write Tag lines:

One drop will wake the dead.
Death Before Decaf. Consume Your Gloom. Graveshaker, for
when coffee isn’t enough. Get your Grave Shaking. It’s not just
coffin coffee, It also works. Mondays require Graveshaker.
3 Hero
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4 Packaging 1 Level 1 Death Before Decaf

is the weakest of the
Graveshaker product line,
and still the strongest coffee
you’ve ever tasted.
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5 Packaging 2 Level 2 Liquid Strength

is just that. This coffee
will make you stronger..
or at least feel like it.
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5 Packaging 3 Level 3 Consume your

gloom is not to be taken
lightly. It’s orange for a
reason, and should only
be used by people with a
high tolerance to caffeine.
Use with caution.
PROCESS

Work-flow: First I explored different general package shapes

and containers, when i stumbled upon a coffin. After that it was
mostly conceptual work, and physical logistics.