Executive Summary

The following study will discuss the changes taking place at General Motors (GM),
focusingmainly on its North American operations and change experience. A brief overview of
GM’shistory will be provided culminating in its bankruptcy and government bail-out in mid
2009.
GM’s current position will be outlined highlighting its recent bankruptcy filing and
eventualpurchase by the American government and its current measures to improve.

Its most recent change strategies (as of 2009) will be discussed along with a brief overview
of the results so far. The experience of other automakers response to the automobile market
crisiswill also be briefly discussed and compared to General Motors.

Some recommendations will be provided as to what GM can do to increase its sales, profit
andpublic perception.