April 02, 2018

Rev. Fr. Ephraem Ma. E. Molina, OSB

Vice-President for Administration
San Beda University, Manila

Dear Fr. Molina:

Greetings of Peace!

The Marketing Management (MKC12A) and International Marketing (MKC14A) courses provide students with the
up-to-date skills and concepts needed to create and formulate an effective international marketing plan, which
identifies and develops sustainable competitive advantage for any type of business. It is designed to enable
students to learn different types of strategies that allow organizations to achieve superior performance
internationally.

The courses provide interdisciplinary practices that teach deeper understanding of dynamic business
environments. They draw together and build ideas and concepts of general management to implement decisions
towards the attainment of a business objective while integrating knowledge and skills from Finance & Accounting,
Human Resource, Operations, and most especially different Marketing subjects.

Relative to this, we are asking for your permission to allow us to conduct the defense of the said marketing plan
with the following requirements:
DATE / TIME VENUE IMC
April 15, 2018 33C to 33N Projectors
8:00AM – 5:00PM Mouse

We are hoping for your positive response; otherwise if you have any concerns, feel free to contact our Secretariat
for the said activity, Mr. Eldric John Ortiz via mobile at 0917-869-8333 or through email at ejortiz08@gmail.com

Thank you in anticipation.

In St. Bede,

Prof. John Alexis C. Revilla, CPM

Faculty-in-Charge, MKC12

Noted by:

Prof. Gregorio G. Borja III, MBA, CPME

Chairperson, Department of Marketing Management

Endorsed by:

Dr. Jackqui M. Moreno, CPA

Vice-Dean, Accountancy and Business Cluster