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    Group On

    Uploaded by

    Nuno Miguel
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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Required pre-reading:section on Retailer’s Promotions on Ch.

    15 of the Rossiter & Bellman


    book

    Case: Groupon Harvard Business School case, 9-511-094

    1. Coupons have been around forever, so why has Groupon become successful?

    2. Local merchants have a mixed reaction about Groupon. What is your opinion- is it good for
    merchants or not?

    3. Groupon has spawned hundreds of me-too competitors as well as deal aggregators. Does
    Groupon have a sustainable business model?

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