. END TERM & . ETHICS [MS.2081 ., includ; “_scorporate Social Respongi ding Qn0.7 w ich is co ‘MM. : 60 QJ: tement, explain the conc, is about givi mpulsory. ete Pt of CSR ng back to society.” In vi fate ee er cant The ‘and current CSR prectioce of the peg, concept Of CSR: The emerging oo 4 J m Ng cor (12) 1s beyond charity and requires gue co™ePt of Corporate ai Borie soil rma gag ban tac een s cal obligation 288: jusiness today, emerged siness has eTEed as one of the 1 joe of the wos cred are in fase gre stitations onthe earth. ry eee ree tat tie. 2 rin size tl e of the velPife, is expanding like never before toe acne pd oF e neers into company’s bi ou eof alizat panies are facing increased pressure for , ng placed on them by their employees, cudliaga,dperan oe Secon teity Business does not operate in isolation and theres today on meres een en that not only can companies affect society at large, but they are also ina unique position thinfluence society and make positive impact, eee Business for Social Responsibility defines CSR as “achieving commerci ‘away that honor ethical values and respect people, communities and the environment, itmeans addressing the legal, ethical, commercial and other expectations that society bas for the claims of all key do it. and when and il for Sustainable uing commitment while improving [the local community the company to actEnding emt, redueing environment Siiironment trendy good Torney: Arnajor stakeholder to the bus Amani lvement of company with te a Sfnmanity devel [eos Tiving in the company . srpore vate citizenship andlTn these conditions companies must adopt wide policice dunt include prineipios wich serve wo guide exch empee oe, reenter eal iia min tn ma ae Ese SERRA Senorer sie arr labour ine wet becomes wre fore ose = selva aes fot cvs ware an ee ae pont tect ae. Soot) We enized afore neues’ tena ~ yh Moult ies se: fot poatrrorsh Motion Kidder quan "Sh tae oe se a The marge a te an anes Poiana eS 2008), ors ion i wil be made a eRe hme seg montane "Personal income, C: Employment distribution by sector, Percentage ‘oninbating to gross state prod hese measures ara collected atthe state and national levels, but Se eet ty level Many are appropriate for community et dhe goographic rope and the nature ofthe theorvation:= suman vine 8g acter CSR HT etenrenearah - se ce ns enna ae pall oe to contnaaly ee SS is a nso on rt tual leadership a wht ry "hich helps incomplete maa) wind ype of dilemma. reside ith ig cerategy as well as in exploration and exploited16-2015. Fourth Semester, CSR, Human Values and Ethics mpecies within the ecosystems. The relationship is mutual between the various » Rercnnas Seth unse change bn asvordannes wilt the law of eoology; aliandtuea horace and promote mutual interdependence ty, Eco-feminism: Within the fold of deep ecology, the advocates of eco-fomininr tq the idea of social dominance to its logical conclusion of sexual domination. On, fo idea relates to our nature of moral arguments. Traditionally, it is beld that only reagget capable of presenting correct moral argument. Emotions such as sentiments of affectign® anger, and other human feelings are excluded. The dominance of masculine rational joy, is the cause for subjugating the feminine emotional dimension. Domination alwaye divides reasons and emotions, mind and body, man and woman, superior and inferior Eco-feminism challenges such dualism. Thus, in application to the environment, the distinction between man and nature must be obliterated so that humans do not fing any reason to exploit the environment. Q.7. Mr.Vir Sinha, M.D. Natural Beverages Ltd., was looking at the “ap Punchline’ created by his product manager Jatin Shah. He was taken aback the claim that their new product? “NATU-RAS” energy drink is "The best fitnes, plan for your health real fruit and no sugar”. Jatin Shah, the product mana, was little uneasy when asked by his M.D: as to how we can claim “Best health plan drink” when they know that they are preservatives and permissive food colour. Jatin defended by saying that all shampoo hair oil advertisements/alse make similar hyper claims as a mode of communicating superiority of thei respective brands. (a) Discuss, how in this case the question of ethics in advertising has been linked to persuasive product communication for “NATU-RAS”. 6) Ans. (a) In the case the name of the product “NATU-RAS” indicates that it is natural health drink. Audience of the advertisement would definitely assume the drink as a natural one, since itis a fruit drink that is why there should not be any preservatives or flavours in” it. But in this case-the~beverage contains preservatives and permissive food colour, that’s why the, drink could not be sold as a natural health plan drink, because these preservatives may be injurious to health. This is the main ethical question that if there are preservatives then how the product can be sold as a health plan drink or named as “NATU-RAS”, it would not be considered as ethical advertising. Q.7. (6) What ethical advice you will give to Mr. Vir Sinha to develop a persuasive advertisement, without compromise on the ethical aspects of advertising. @) Ans. Mr. Vir Sinha should use a different product name or tag line, which is persuasive for the ad but should not deceive the audience about the product's ingredients, He can also provide a nutrition information chart on the product so that people can be aware of the contents of the drink and they can consume according to health issues. He can reduce preservative's amount to reduce the harmness and to increase the benefits of natural ingredients of the product. Then the tagline would be ethically suitable for the product. "