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Exploring Your Strengths and Appeals
A. Talk to your best customers and your associates, salespeople or distributors, and come
up with a list of a dozen attributes that you are good at or strong on—the things that
make you special and appealing in your market. (It could be speed, reliability, fashion,
service support, or anything else, depending on the type of product or service you sell
and the type of customer you are interested in.)
B. Now rate your strength on each of these twelve attributes . Scale ranges from 1 = not
very strong to 10 = extremely strong.
A. List General Strengths & Qualities B. Rate your strength
that might attract customers or give you an advantage in the market
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
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