LEGOLAND

1 LEGOLAND
Drive
Carlsbad, CA
92008

Contact Info
Noelle Perrin
858- 666- 3335
eperrin@lego.co
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Strategic Brief For News Letter
Client Bio : LEGO began as a privately owned family company that started in 1932, in Ole Kirk Kristiansen’s
workshop in Billund, Denmark. This company stands out now as a top toy manufacturer with multiple locations
world wid. The mission of this company inspires children to utilize their creativity and their problem solving
skills while building with LEGO products.
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Purpose: The purpose of the 60 Anniversary Blow Out Party is to showcase the achievements of this top toy
manufacturer and to tell it’s success story through the generations. LEGO will strive to create an event that
reflects its core values and that will bring people from all around. The newsletter will highlight the happenings
at the event and attempt to summarize each part of the party.
Audience
Customers and their families
Distribution : Flyers, Printed Invitations, Social Media (Facebook and Twitter Page)
Evaluation Method: Surveys, Social Media Feedback