Funded by the Horizon

2020
Framework
Programme of the
European Union

U-TURN:
Rethinking Urban Transportation through
advanced tools and supply chain collaboration
Dr. Εleni Zampou
INTRASOFT International
U-TURN Project Coordinator
Eleni.Zampou@intrasoft-intl.com
The food logistics context
➢ In Europe, around 75% of the population lives in urban areas and it is
foreseen to increase up to 80% by 2020.
➢ According to CIVITAS Policy Note on Urban Freight Logistics, urban freight
traffic accounts for about 10-15% of kilometres travelled and emits
approximately 6% of all transport-related GHG emissions.
➢ Three major consumer trends increases the transport burden in urban
contexts
a. shopping packaged goods in smaller convenient retail shops in urban areas on a
more frequent basis;
b. looking for fresh/ quality products in specialty and local stores
c. online shopping with special home-delivery requirements.

▪ Shared logistics practices have raised a lot of attention among

manufacturers, logistics service providers and retailers
▪ Horizontal collaboration have come to the forefront of the logistics
The U-TURN project
… in a nutshell

▪ U-TURN project aims to address freight urban distribution,

focusing on food logistics.

▪ U-TURN project will suggest innovative collaboration

practices and tools towards achieving more efficient
operations from both an environmental and cost perspective.
U-TURN concept, pilots and partners
Pilot 1: Distribution of packaged goods from food
manufacturers to retail outlets located in urban areas
(Greece)

Pilot 2: Distribution of fresh food from local producers

in urban areas (Italy)

Pilot 3: Food delivery from online retailers to

consumers in urban areas (UK)
Distribution of packaged goods from food
manufacturers to retail outlets located in urban
areas (Athens)

PILOT 1
Various stakeholders perspectives

Manufacturers 3PLs Retailers

Opportunities for horizontal collaboration
Among Suppliers Among Retailers Among 3PL
companies

▪ In aller et tour ▪ Urban consolidation ▪ Urban consolidation center

deliveries center ▪ Remaining deliveries
▪ In returns ▪ Deliveries in remote areas
▪ In particular areas
eg. islands
▪ In urban distribution
Horizontal collaboration pilots among retailers,
suppliers and 3PLs
Horizontal collaboration in urban Horizontal collaboration in urban
1 3
distribution by using shared distribution for the remaining
vehicles deliveries by using the U-TURN
platform

2 Horizontal collaboration in urban 4 Horizontal collaboration in urban

distribution by using an Urban distribution by using an Urban
Consolidation Center (UCC) Consolidation Center (UCC)
Horizontal collaboration in urban distribution by
using shared vehicles
Horizontal collaboration in urban distribution for
the remaining deliveries by using U-TURN platform
Horizontal collaboration in urban distribution by
using an Urban Consolidation Center (UCC)
Distribution of fresh food from local producers in
urban areas (Μilan)

PILOT 2
Fresh food logistics market in Milan

26 Municipal market 10 Ethical purchasing retailers 15 Farmers market

87 local market 87 Ethical purchasing group (EPG) 74 BIO retailers
3796 Food retailers 3796 Food retailers
Horizontal collaboration among farmers
Food delivery from online retailers to consumers in
urban areas (London)

PILOT 3
Identifying how grocery retailers could collaborate for
final mile distribution via micro-hubs in London

Picking Micro Hubs

Locations around
Consumers
of Retailers Residential
Areas

Large Small
Flows Flows
1. Last mile
distribution
2. Collection

1. Shared Micro-Hubs and shared last

mile delivery from these Micro-Hubs to
the customers’ houses
2. Shared routings / trucks from retailer
picking locations to shared Micro-Hubs
without considering the customer
delivery
3. Shared Micro-Hubs where customers
collect their online orders
Using e-cargo bikes for final mile distribution in London
U-TURN Platform
 Main achievements

Various stakeholders involvement and engagement

Better understanding the needs and opportunities of

shared logistics and horizontal collaboration

Empirical evidence about the value of horizontal

collaboration in various food logistics contexts

Exploitation opportunities for the U-TURN platform

Contribution on the formulation on the presidential

decree in urban freight distribution (in Greece)
19
Thank you very much for your
attention !

Dr. Εleni Zampou More info at:

INTRASOFT International
U-TURN Project Coordinator http://www.u-turn-
Eleni.Zampou@intrasoft- project.eu/
intl.com