Bibliography

Plan

For my final project I will be producing a group of video adverts for

Lucozade Sport. I know I will need to look at:

 Music
 Shots
 Styles
 Genre
 Endorsement
 Narrative
 Product shots

Books / Magazines

Book name Reference

YouTube Clips

Clip Reference

Websites

Website Reference
The fact site Unknown. (Unknown). The history of Lucozade. Available:
https://www.thefactsite.com/2009/03/history-of-lucozade.html.
Last accessed 6th Mar 2018.

Chron Chad Buleen. (Unknown). Commercial Advertising Techniques.

Available: http://smallbusiness.chron.com/commercial-
advertising-techniques-23702.html. Last accessed 9th Mar 2018.
Google Google. (2018). AdSense programme policies. Available:
https://support.google.com/adsense/answer/48182. Last
accessed 9th Mar 2018.
ASA Unknown. (2018). Broadcast code. Available:
https://www.asa.org.uk/codes-and-rulings/advertising-
codes/broadcast-code.html. Last accessed 27th Apr 2018.
ReadWriteThink Unknown. (Unknown). Persuasive techniques in advertising.
Available:
http://www.readwritethink.org/files/resources/lesson_images/le
Bibliography

sson1166/PersuasiveTechniques.pdf. Last accessed 23rd May

2018.

Experts

Name Contact / email

Museums / exhibitions

Exhibition Location / date