Shooting script

30 second advert:
Seconds: What you see on screen.
0.25 “ASOS” text on screen flashing blue,
yellow and pink pastel colours. A
yellow border is around the footage.
0.50 “YOU” text flashes on screen flashing
blue, yellow and pink pastel colours.
1 “GO” text flashes on screen flashing
blue, yellow and pink pastel colours
1.50 “GIRL” text flashes on screen flashing
blue, yellow and pink pastel colours
2 Zoom out shot, of Maria (model)
looking straight into the camera she
is standing behind a red telephone
box.
3 Low shot of Marias shoes.
4 Shot of Maria yellow jeans panning
up to Marias torso.
5 Maria is centred in the middle of the
screen, she looks at the camera and
smiles. She is inside the telephone
box.
6 Close up showing Maria unzipping
her coat pocket.
6.25 Cut away shot to her unzipping her
main middle zip of her coat.
7 Close up shot of Marias face she is
leaning against the telephone box.
8 Maria is still learning against the
telephone box she looks away to the
right.
9 Maria looks back towards camera
and learns her head against the
telephone box. The camera is
Shooting script
panning out and the shot shows her
torso.
10 Yellow border is replaced by a pink
border around the footage. Close up
shot of girls face. The shot is panning
out. The background is a painting of
cows against green grass. The girl is
smiling at the camera. Camera
continues to pan out till her torso
and her face are on screen.
11 Mid shot of behind the girl, she has
one strap of her back pack on and is
putting the other strap of the bag on
her shoulder.
12 Low angle of the girls pink trainers,
she crosses her feet.
13 Far away still shot of the girl walking
towards the middle of the screen.
14 Girl is still in the middle of the
camera. Her whole body is in view.
The camera continues to zoom in and
stops when it gets to her face.
15 Pink border is replaced by purple
border. Far away low angle shot of
girl in the centre of the screen
walking toward the direction of the
camera. She is on an empty bridge at
night. There is a bright tall light
behind the girl. The whole body of
the girl is in view.
16 Shot cuts to the girl now closer to the
camera. Her torso and face are on
screen.
17 Extreme Close up shot of the girls
face, She is looking to the side and
laughing. Shot then cuts away to a
mid-shot of her laughing.
18 Close up of the girls face, she is on
the left side of the screen, The screen
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is panning towards to left side. The
girl puts her hair behind her ear and
smiles at the camera.
19 Purple border turns into a yellow
border. Shot of a new girl’s tights,
and torso. Shot cuts to a close up of
the girls face. She blows a kiss
towards the camera.
20 The camera starts off out of focus
then quickly goes into focus. The girl
is now standing in a lift and looking
into her reflection. She is leaning her
hands against a wall.
21 Yellow border turns into a light blue
border. A new girl is now on screen,
she has big black curly hair and is
wearing a denim jacket and denim
jeans. The background is a blue art
wall. Her torso and face are in shot,
she is looking to her right side
smiling. Her hands are coming down
from touching her hair. The shot then
cuts away to her looking at the
camera laughing.
22 Quick low angle shot of her white fila
trainers against the wall. Then cuts to
her jeans/knees. The next shot is a
close up of her face. She is playing
with a strand of her hair and looking
towards the camera. She is centred
to the right side of the screen.
23 The girl continues to look into the
camera.
24 Blue border turns into bright orange
border as shots change. A low angle
shot shows a new girl is now on
screen. She wears a bright orange
sports bra and white trainers. She is
sat on an orange basketball and
Shooting script
centred into the middle of the
screen. She is leaning on her arm and
looking into the camera. Behind the
girl is a white fence. The shot then
cuts to a low angle shot of the girl
bouncing the basketball and smiling
down at the camera.
25 New shot slightly angled upwards.
The girl is centred to the right of the
screen. She has one arm resting on
her hip and is smiling at the camera.
The background is a white fence.
26 Screen cuts to black.
27 White text then appears on screen
saying “#YouGoGirl” the background
constantly changes from pastel
colours (blue, yellow, green pink).
The text then change to say “ASOS”
again, the background continues to
flash colours.
18-30 The “ASOS” text continues to flash on
screen till the end of the advert.

5 second advert:

Seconds: What you see on screen

1 A pink border is on the screen
surrounding the footage. An extreme
close up of a girls face smiling at the
camera. She is standing in front of a
art wall showing cows in a green
field. Shot then cuts away to a less
close, close up of her face. The shot
Shooting script
then cuts to a further shot of her,
showing the tops of her shoulder and
face. The shot then cuts away to
another girl. The border is now a
purple colour. The girl is centred in
the middle pf the screen, her torso
and face are in the screen. The girl is
standing on an empty bridge, it is
night time and there are bright lights
on the sides of the bridge. The shot
then cuts to another girl. The border
is now a bright orange colour. The
girl is sitting on an orange basketball
and resting on head on one arm. She
is centred in the middle of the screen
and the angle is slowing low and
looking upward towards the girl. The
background is a white fence.
2 The border is now a bright yellow
colour. A close up of a new girl is
looking towards the camera. She is
standing in front of a red telephone
box.
3 The shot continues to zoom out from
the close up of the girls face. The
tops of the girls shoulder are now in
view. The shot cuts to a new girl and
the border has changed to a light
blue colour. A girl is slightly centred
on the right of the screen. She is
learning against a white wall with
graffiti on it. She looks at the camera
smiling while playing with a strand of
her hair. The screen then cuts to the
text section. White text saying
“#YouGoGirl” is now on screen and
the background flashes pastel
colours.
Shooting script
4 The white text then changes to say
“ASOS” the background continues to
flash different colours.
5 The text continues to stay on screen
until the end of the advert.

10 second advert:

Seconds: What you see on screen:

1 The border is a bright orange colour
around the footage. A girl is centred
in the middle of the screen siting on
an orange basketball. She is wearing
an orange sports bra and white
sports trainers. She is sat in front of a
white fence. The shot then cuts to a
very similar shot of the girl still siting,
however hers hands are now in a
different position. The shot cuts to a
low angle shot looking up at the girl
bouncing the basketball, she is
smiling down at the camera. The
basketball hoop is seen behind the
girl. The next shot is a shot showing
the girls legs and then quickly cuts to
a low angle pointing upwards,
showing the girl smiling at the
camera and resting one arm on her
hip. She is slightly centred to the
right.
2 The orange border changes to a
bright yellow colour as a new girl is
introduced. A close up shot of a new
Shooting script
girl looking into the camera is shown.
She is standing behind a red
telephone box. The shot zooms out.
3 The shot continues to zoom out until
the tops of her shoulder can be seen.
It then cuts to a shot of her torso, her
bright yellow jacket is shown.
4 A slightly low angle pointing upwards
shows the girls face and top of her
shoulder. She is now standing inside
the telephone box. She is facing the
right and turns her head to face the
camera. The shot then cuts to
another girl. The border is now a
pastel pink colour. An extreme close
up of a new girl is shown, she is
smiling at the camera.
5 The shot zooms out from the girls
face. It jump cuts to a further shot of
the girl, her face and the top of her
shoulders can be seen. She is
standing behind a wall with cows and
green grass painted on it. The next
shot changes to a new girl. The pink
border then changes to a purple
colour. The girl is standing in the
centre of the screen in the middle of
an empty bridge. It is night time and
a bright tall light is behind the girl.
6 A close up shot showing the girl
smiling at the camera is shown. She
turns her head to the right to laugh.
A similar shot is then shown of the
girl in the same place but a further
shot now showing her torso, she
continues to smile at the camera.
7 The purple border now changes to a
pastel blue colour. A new girl is now
on screen. A mid shot shows a girl
Shooting script
leaning against a blue graffiti/art
work wall. She is wearing a denim
jacket, denim jeans and sunglasses.
She is looking to the right and her
hands are coming down form
touching her hair. It then cuts to a
similar shot of her but she is now
facing the camera and laughing.
8 Close up of the girl leaning against a
whit graffiti wall. She is centred
slightly to the right. She looks into
the camera and plays with a strand of
her hair. The shot then cuts away to
a new girl and the border is now a
cream colour. A girl in a head scarf
and cream coat is sitting on the blue
train seat. The girl is sitting next to a
wide window and looking out the
window while the train is moving.
9 The screen then cuts to black then to
a white screen with the word “ASOS”
in black writing on the screen. The
text then changes to white text
saying the word “YOU” the screen
flashes pastel colours behind the
text. The white text then changes to
the word “GO” then “Girl, the colours
continues to flash behind the text.
10 The advert ends with the text “Girl”
on the screen.