You are on page 1of 16








&23<5,*+7‹$OOHQ'RXJODVZZZGHHSDZDUHQHVVFRP$OO5LJKWV
5HVHUYHG1RSDUWRIWKLVPDWHULDOPD\EHUHSURGXFHGRUWUDQVPLWWHGLQDQ\IRUPRUE\
DQ\PHDQVHOHFWURQLFRURWKHUZLVHIRUFRPPHUFLDOSXUSRVHVZLWKRXWWKHZULWWHQ
SHUPLVVLRQRIWKHDXWKRUH[FHSWZKHQSHUPLWWHGE\ODZ

&RXUVHFRQWHQWV


/HJDO6WXII
/HVVRQ±,QWURGXFWLRQ
/HVVRQ±*RLQJGHHSLQWRDKLJKHUOHYHORIDZDUHQHVV
/HVVRQ/LIWRIIDQGSUHSDUHIRUDTXDQWXPMXPS
/HVVRQ<RXUGHHSPLQGDUHD
/HVVRQODZVRILQIOXHQFLQJDQGFUHDWLQJUHDOLW\
/HVVRQ)XUWKHUJXLGDQFH¶V
/HVVRQ5,H[DPSOHV
/HVVRQ/DVWZRUGV

$XGLR&'V03V

5,*RLQJGHHSLQWRDKLJKHUOHYHORIDZDUHQHVVPS
7UDLQLQJVHVVLRQIRUOHVVRQ

5,/LIWRIIDQGSUHSDUHIRUDTXDQWXPMXPSPS
7UDLQLQJVHVVLRQIRUOHVVRQ

5,<RXUGHHSPLQGDUHDPS
7UDLQLQJVHVVLRQIRUOHVVRQ

5,5HPRWH,QIOXHQFLQJSUDFWLFHVHVVLRQPS
5,3UDFWLFHVHVVLRQDIWHUOHDUQLQJOHVVRQ

5,7KH6SHHG5,7HFKQLTXHPS
7KHVKRUWHU5,WHFKQLTXHSUDFWLFHVHVVLRQ

5,6HOI&RQILGHQFHPS
5,VHVVLRQ

5,&UHDWH0RQH\PS
5,VHVVLRQ

5,'HHS$ZDUHQHVV6RXQGWUDFNPS
7KHVRXQGWUDFNPXVLFIRU\RXUSHUVRQDOXVH




/HJDO6WXII






'LVFODLPHU


'HHS$ZDUHQHVVRUJDQL]DWLRQKDVPDGHHYHU\HIIRUWWRSURYLGH
9DOXDEOHLQIRUPDWLRQRQWKHLUZHEVLWHDQGFRXUVHVEXW
'HHS$ZDUHQHVVPDNHVQRZDUUDQW\DQGDVVXPHVQROHJDOOLDELOLW\IRU
WKHXVHRIWKHLQIRUPDWLRQDQGDSSOLFDWLRQVRQWKHLUZHEVLWHDQG
FRXUVHVQRUIRUDQ\GDPDJHVRIDQ\NLQGRUQDWXUHGXHWRWKHXVHRI
WKHLQIRUPDWLRQSUHVHQWHGRQWKHLUZHEVLWHDQGFRXUVHV





:DUQLQJ


x 7KLV&RXUVHLVSURWHFWHGE\&23<5,*+7‹ODZV
x 7KLV&RXUVHLVIRUSHUVRQDOXVHRQO\\RXFDQQRWJLYHWKLV
FRXUVHWRDQ\RQH
x 1RSDUWRIWKHPDWHULDOLQWKLV&RXUVHPD\EHVKDUHGFRSLHGRU
UHSURGXFHGRUWUDQVPLWWHGLQDQ\IRUPRUZD\XQOHVVWKHUHLVD
ZULWWHQSHUPLVVLRQIURPWKHDXWKRU
x $FWLRQVPD\EHWDNHQDJDLQVWWKRVHZKRYLRODWHWKHVHWHUPV
x ,QFDVHWKHVHWHUPVDUHEURNHQZHKDYHRXURZQVSHFLDOZD\VWR
LGHQWLI\WKHVRXUFHZKRYLRODWHGWKHVHWHUPV










/HVVRQ,QWURGXFWLRQ

5HPRWH,QIOXHQFH 5, LVWKHDELOLW\WRFRQVFLRXVO\LQIOXHQFH\RXU
UHDOLW\DQGFKDQJHLWIRUWKHEHWWHUXVLQJRQO\WKHPDJLFDOSRZHURI
\RXUPLQG

7KLVFRXUVHZLOOVKRZ\RXKRZWRXVH\RXUPLQGWRSRZHUIXOO\FUHDWH
\RXURZQUHDOLW\E\XQGHUVWDQGLQJWKHPHFKDQLVPRIUHDOLW\FUHDWLRQ

+RZUHDOLW\LVFUHDWHG"

$OOSK\VLFDOUHDOLW\LVPDGHRXWRIWKRXJKWVLI\RXORRNDURXQG\RX
WKHQ\RXFDQVHHWKDWHYHU\WKLQJLVPDGHXSIURPWKRXJKWV
)RUH[DPSOHWKHWDEOHLQIURQWRI\RXZDVPDGHILUVWLQWKHKHDGRID
FDUSHQWHUEHIRUHKHVWDUWHGZRUNLQJDQGDFWXDOO\EXLOGLQJLW

)URPDVFLHQWLILFSRLQWRIYLHZ4XDQWXPSK\VLFVVD\WKDWWKH
REVHUYHULQIOXHQFHVDQH[SHULPHQWZKHQPHDVXULQJLW
,QRWKHUZRUGVLWFRQILUPVWKDWRXUEHLQJWKHREVHUYHULQIOXHQFH
UHDOLW\WKHH[SHULHQFHE\JLYLQJLWVDWWHQWLRQDQGLQWHQWLRQ

:HDUHOLYLQJLQDFDXVHDQGHIIHFWUHDOLW\ZKHUHRXUWKRXJKWV
SRZHUHGE\RXUHPRWLRQVDUHWKHFDXVHDQGRXUUHDOLW\H[SHULHQFHLV
WKHHIIHFW
:HDUHFUHDWLQJUHDOLW\HDFKDQGHYHU\RQHRIXVLQGLYLGXDOLW\DQGZH
DOVRFUHDWHUHDOLW\WRJHWKHUFROOHFWLYHO\±FRFUHDWLRQ

7KHUHLVDGHOD\EHWZHHQWKHWLPHZHWKLQNDQGWKHWLPHUHDOLW\LV
DIIHFWHG
7KLVFRXUVHZLOOVKRZ\RXKRZWRPLQLPL]HWKHGHOD\E\H[SODLQLQJ
\RXWKHUXOHVRISRZHUIXOO\LQIOXHQFLQJUHDOLW\

<RXDUHERWKWKHGLUHFWRURIWKHPRYLHRI\RXUOLIHDQGWKHDFWRU
XQGHUVWDQGWKLVDQG\RXDUHDIUHHDQGKDSS\SHUVRQ

$WDKLJKHUOHYHORUGHHSDZDUHQHVVRI\RXUVHOIDQGHYHU\RQHHOVH
WKHUHLVRQO\21(GLUHFWRUWKDWFDVWDOOWKHVFHQHV
$WKLJKHUOHYHOZHDUHDOO21(EHLQJZHDUHVRXUFH
$QGLWVFUHDWLRQDELOLWLHVDUHOLPLWOHVV
7KLVOHYHOFUHDWHRXUVSDFHWLPHUHDOLW\DQGFRRUGLQDWHVDQG
V\QFKURQL]HDOOLQGLYLGXDOUHDOLWLHVWRJHWKHULQWKHEHVWZD\XVLQJLWV
LQILQLWHLQWHOOLJHQFHEDVHGRQDOOLQGLYLGXDOVFKRLFHV

:KDW\RXZLOOOHDUQ"

<RXDUHJRLQJWROHDUQKRZWRFRQVFLRXVO\HQWHUDGHHSDOWHUHGVWDWH
RIFRQVFLRXVQHVV
$QGIURPWKHUH\RXZLOOEHH[SODLQHGKRZWRXVH\RXUWKRXJKWVDQG
HPRWLRQVWRLQIOXHQFHSRZHUIXOO\\RXUUHDOLW\DQGRWKHUVIRUWKH
EHWWHU
$VGHHSDV\RXZLOOJRWRDKLJKYLEUDWLRQVOHYHO\RXUPLQGSRZHUWR
LQIOXHQFHUHDOLW\ZLOOEHVWURQJHUDQGWKHQUHDOLW\PDQLIHVWDWLRQZLOO
FRPHIDVWHU

5HFRPPHQGDWLRQ

/HVVRQWHDFK\RXWKHWHFKQLTXHLWLVUHFRPPHQGHGWRJLYHD
ZHHNRISUDFWLFHWRHDFKRIWKHVHOHVVRQVEHIRUHFRQWLQXLQJWRWKHQH[W
OHVVRQ
(DFKRIWKHVHOHVVRQVKDVDOVRDWUDLQLQJJXLGHGDXGLRVHVVLRQ

/LVWHQWRWKH&'03RIWKHOHVVRQ\RXFXUUHQWO\DUHOHDUQLQJIRUDW
OHDVWDZHHNEHIRUHJRLQJRQWRWKHQH[WRQHDV,UHFRPPHQGHG























/HVVRQ±*RLQJGHHSLQWRDKLJKHUOHYHORIDZDUHQHVV

,QWKLVOHVVRQ\RXVWDUWOHDUQLQJWKHSUDFWLFHRI5,\RXDUHJRLQJWR
HQWHUFRQVFLRXVO\DKLJKHUOHYHORI\RXUPLQG

*HWLQWRDFRPIRUWDEOHSRVLWLRQHLWKHUO\LQJRUVLWWLQJ
<RXUPXVFOHVVKRXOGEHORRVHDQGUHOD[HGIURPQRZRQ\RXZRUN
RQO\ZLWK\RXUPLQGDQG\RXUSK\VLFDOERG\VKRXOGUHVWDQGOHWJR
'RQRWPRYHDQ\SK\VLFDOSDUWXQWLOWKHHQGRIWKHH[HUFLVH
&ORVH\RXUH\HV

7DNHLQDGHHSEUHDWKRIIUHVKDLUDQGKROGLWIRUDPRPHQW
7KHQUHOHDVHLWRXWVORZO\DQGDV\RXUHOHDVHLWIHHODOOWHQVLRQ
SROOXWLRQDQGQHJDWLYHWKRXJKWVDUHOHDYLQJ\RXUZKROHEHLQJ
$JDLQ
7DNHLQDGHHSEUHDWKRIIUHVKDLUDQGKROGLWIRUDPRPHQW
7KHQUHOHDVHLWRXWVORZO\DQGDV\RXUHOHDVHLWIHHODOOWHQVLRQ
SROOXWLRQDQGQHJDWLYHWKRXJKWVDUHOHDYLQJ\RXUZKROHEHLQJ
$JDLQ
7DNHLQDGHHSEUHDWKRIIUHVKDLUDQGKROGLWIRUDPRPHQW
7KHQUHOHDVHLWRXWVORZO\DQGDV\RXUHOHDVHLWIHHODOOWHQVLRQ
SROOXWLRQDQGQHJDWLYHWKRXJKWVDUHOHDYLQJ\RXUZKROHEHLQJ

1H[W,PDJLQHYLVXDOL]HDQGHVSHFLDOO\)((/EULJKWJROGHQVKLQLQJ
DQGJORZLQJHQHUJ\RULJLQDWLQJIURPDQDUHDEHORZ\RXUIHHW
7KHSXUHHQHUJ\LVJURZLQJDQGDV\RXLQKDOH\RXSXOOLWXSWKURXJK
\RXUERG\DQGDURXQGLWVR\RXEHFRPHDFORXGRIJROGHQEULJKWOLJKW
HQHUJ\

)RUH[DPSOHUHPHPEHUWKHVHQVDWLRQ\RXIHHOZKHQ\RXVWDQGLQDQ
HPSW\SRRODQGZDWHUDUHVWDUWLQJWRILOOWKHSRRODQGVR\RXVHQVH
ZDWHUVORZO\VWDUWJRLQJXSDQGFRYHU\RXUERG\

6WDUWSXOOLQJWKHJROGHQEULJKWOLJKWHQHUJ\XSDV\RXEUHDWKLQILUVW
IHHOLWFRYHUDQGHQWHU\RXUIHHWIHHOLWVWURQJO\IORZLQJDQGVZLUOLQJ
LQVLGH\RXUIHHWDQGDURXQGLWDQGFRQWLQXHVORZO\WRSXOOLWXSXQWLO
\RXSXOOLWDERYH\RXUKHDGDQG\RXEHFRPHDFORXGRIJROGHQEULJKW
OLJKWHQHUJ\

$V\RXGRLW\RXZLOOIHHOZDUPSOHDVDQWVHQVDWLRQFRYHULQJ\RXDQG
UHOD[LQJ\RXUERG\DQG\RXHYHQORRVHSHUFHSWLRQIHHOLQJRIERG\DW
VRPHSRLQW\RXPD\IHHOYLEUDWLRQV

1H[WFRQWLQXHE\IRUJHWWLQJ\RXUERG\DQGNHHSWKHDZDUHQHVVWKDW
\RXDUHDFORXGRIEULJKWOLJKWHQHUJ\
:KHQ\RXEUHDWKHLQLPDJLQHDQGIHHOWKHDLUFRPLQJLQIURPDOO
DURXQG\RXDQGZKHQ\RXEUHDWKRXWLPDJLQHWKHDLUFRPLQJRXW
IURPZLWKLQWKHFORXGVSUHDGLQJRXW

7RH[SODLQPRUHLW
VOLNH\RXUSK\VLFDOERG\GRHVQ
WKDYHDQRVHRU
PRXWKWREUHDWKHDLUEXWWKHDLULVFRPLQJLQZKHQLQKDOLQJIURPDOO
WKHSRUHVRIWKHERG\DQGRXWZKHQH[KDOLQJIURPDOOWKHSRUHVRIWKH
ERG\

<RXQHHGWRIHHODQGLPDJLQHWKDW$OO\RXUDZDUHQHVVLVEUHDWKLQJLQ
DQGRXWOLNHDKROORZVSRQJH

1RZWKHODVWSDUWIRUWKLVOHVVRQ
.HHSEUHDWKLQJLQDQGRXWIHHOLPDJLQHDQGPDNH\RXUJROGHQOLJKW
EULJKWHUDQGEULJKWHUDV\RXFRQWLQXHEUHDWKLQJLQDQGRXW
<RXDUHLQFUHDVLQJ\RXUQRQSK\VLFDOYLEUDWLRQVLI\RXIHHOWKH
YLEUDWLRQVWKHQLPDJLQHWKHPJHWWLQJVWURQJHUIDVWHUDQGIDVWHU

)RUDIHZPLQXWHVNHHSYLEUDWLQJ\RXUOLJKWWRDKLJKHUHQHUJ\OHYHOV
DOO\RXKDYHWRGRLVNHHSEUHDWKLQJLQDQGRXWRI\RXUDZDUHQHVVDQG
XVH\RXULPDJLQDWLRQWRPDNHWKHOLJKWEULJKWHUDQGEULJKWHUDQGWKH
YLEUDWLRQVIDVWHUDQGIDVWHU

7RILQLVKWKHOHVVRQDQGFRPHEDFNWR\RXUQRUPDOZDNLQJUHDOLW\
VWDWHVLPSO\WHOO\RXUVHOIWKDW\RXDUHQRZJRLQJWRFRXQWIURPRQHWR
ILYHDQGZKHQ\RXUHDFKILYH\RXZLOOEHDZDNHDQGKDSS\
2QH«
7ZR«VORZO\IHHO\RXUSK\VLFDOERG\
7KUHH«PRYHLWDOLWWOH
)RXU«NHHSPRYLQJ\RXUKDQGVDQGOHJV
)LYH«RSHQ\RXUH\HV\RXDUHDZDNH

/HVVRQVXPPHU\
 *HWLQWRDFRPIRUWDEOHSRVLWLRQ
 7DNLQJWKUHHGHHSEUHDWKV
 3XOOLQJWKHJROGHQEULJKWOLJKWDQGEHFRPLQJLW
 (QHUJ\EUHDWKLQJ
 0DNLQJ\RXUVHOIDVWKHOLJKWEULJKWHUDQG\RXUYLEUDWLRQVUDWH
IDVWHU

/HVVRQ/LIWRIIDQGSUHSDUHIRUDTXDQWXPMXPS


,QWKLVOHVVRQ\RXFRQWLQXHVKLIWLQJ\RXUDZDUHQHVVLQWRDKLJKHUOHYHO
RIUHDOLW\JHWWLQJUHDG\WRPDNHDTXDQWXPMXPS

2.*HWLQWRDFRPIRUWDEOHSRVLWLRQDQGGRDOOWKDW\RXOHDUQHGLQ
OHVVRQDQGWKHQDGGWKHIROORZLQJ

/HW\RXUVHOIOLIWRIILPDJLQHDQGIHHO\RXUVHOIZHLJKWOHVVVWDUWLQJWR
IORDWXSVORZO\IHHO\RXJRXSIRFXVRQWKHVHQVDWLRQV
<RXVORZO\IHHODQGVHHZKLOHIORDWLQJXSLQ\RXUURRPORRNDWWKH
URRPZKLOH\RXDUHJRLQJXSWRWKHFHLOLQJIHHOWKHH[FLWHPHQWDQG
FRQWLQXHJRWKURXJKWKHFHLOLQJ\RXDUHRXWVLGHLQWKHDLUDERYH\RXU
KRXVH\RXIHHOVRJRRGVRIUHH«
&RQWLQXHJRXSVHH\RXUVWUHHWWKHEORFNJRXSORRNDWWKHVN\JR
IDVWHU\RXVHHWKHFLW\IDVWHUWKHFRXQWU\OLNHVXSHUPDQLQFUHDVH
VSHHG
/RRNDWWKHVN\JRXS\RXDUHYHU\KLJK\RXVHHHDUWKEHORZ\RXORRN
DWWKHGDUNVSDFHZKLOHLQFUHDVLQJVSHHGHYHQPRUHHDUWKLVJHWWLQJ
VPDOOHUDV\RXJRIDUDZD\
/RRNIRUZDUGDV\RXIO\LQDKLJKVSHHGDQGIRFXVRQLQFUHDVLQJWKH
VSHHGIDVWHUDQGIDVWHU

<RXHQGWKLVOHVVRQE\VORZLQJGRZQXVH\RXULPDJLQDWLRQWRGRWKDW
XQWLO\RXVWRSWKHUHLQVSDFH

7RILQLVKWKHOHVVRQDQGFRPHEDFNWR\RXUQRUPDOZDNLQJUHDOLW\
VWDWHVLPSO\WHOO\RXUVHOIWKDW\RXDUHQRZJRLQJWRFRXQWIURPRQHWR
ILYHDQGZKHQ\RXUHDFKILYH\RXZLOOEHDZDNHDQGKDSS\
2QH«
7ZR«VORZO\IHHO\RXUSK\VLFDOERG\
7KUHH«PRYHLWDOLWWOH
)RXU«NHHSPRYLQJ\RXUKDQGVDQGOHJV
)LYH«RSHQ\RXUH\HV\RXDUHDZDNH

/HVVRQVXPPHU\
 )ORDWXSLQWKHDLU
 .HHSJRLQJXSHQMR\ORRNDURXQGDV\RXFRQWLQXHJRLQJXS
DQGLQFUHDVLQJVSHHG
 .HHSLQFUHDVLQJVSHHG


/HVVRQ±<RXUGHHSPLQGDUHD


,QWKLVOHVVRQ\RXDUHJRLQJWRPDNHDTXDQWXPMXPSDQGFRQQHFW
ZLWK\RXUGHHSPLQGDUHD
<RXUGHHSPLQGDUHDLV\RXUSODFHRXWVLGHWLPHDQGVSDFHLWLV\RXU
VWDWLRQ\RXUEDVH\RXURZQSOD\JURXQGLWLV\RXUUHIHUHQFHSRLQW

6RLW
V\RXUMREWRFUHDWHLWLQDQ\ZD\\RXOLNHZKHQ\RXWKHUH\RX
FDQVKDSHLWDQGFKDQJHLWDGGWKLQJVDOOZLWK\RXULPDJLQDWLRQ

)RUH[DPSOHLQP\SODFHWKHUHLVDORWRIJUHHQJUDVVDQGWUHHVDQGD
EOXHVZLPPLQJSRRODQGDEXLOGLQJZKLFKKDYHDQ5,URRP

2.*HWLQWRDFRPIRUWDEOHSRVLWLRQDQGGRDOOWKDW\RXOHDUQHGXQWLO
OHVVRQDQGWKHQDGGWKHIROORZLQJ

$V\RXLQFUHDVH\RXUVSHHGDQGIO\IDVWHUDQGIDVWHUZKHQ\RXWKLQN
LWVWLPHWRFRQWLQXHIRUWKHQH[WVWHSWKHQ\RXVHHLQIURQWRI\RXLQ
GLVWDQFHDSRUWDODFLUFOHRIVKLQLQJEULJKWOLJKW\RXFRQWLQXHIO\LQWR
LWVGLUHFWLRQJHWWLQJFORVHUDQGFORVHUDQG\RXHQWHULW
)RUDPRPHQWDIODVKRIEULJKWZKLWHOLJKWDQGWKHQ

<RXDUHVWDQGLQJLQ\RXUGHHSPLQGDUHDJRRQDQGH[SORUHLWDQG
VKDSHDQGGHFRUDWHLWPRUHWR\RXUVDWLVIDFWLRQ
'RQ¶WIRUJHWWRFUHDWHDQ5,URRPWKHUHLQVLGHDEXLOGLQJRUDQ\
RWKHUVWUXFWXUHWKLVEXLOGLQJRUVWUXFWXUHZLOOEH\RXUSV\FKLF
RSHUDWLRQFHQWHU

7RILQLVKWKHOHVVRQDQGFRPHEDFNWR\RXUQRUPDOZDNLQJUHDOLW\
VWDWHVLPSO\WHOO\RXUVHOIWKDW\RXDUHQRZJRLQJWRFRXQWIURPRQHWR
ILYHDQGZKHQ\RXUHDFKILYH\RXZLOOEHDZDNHDQGKDSS\
2QH«
7ZR«VORZO\IHHO\RXUSK\VLFDOERG\
7KUHH«PRYHLWDOLWWOH
)RXU«NHHSPRYLQJ\RXUKDQGVDQGOHJV
)LYH«RSHQ\RXUH\HV\RXDUHDZDNH


/HVVRQVXPPHU\
 6HHWKHSRUWDODQGSDVVWKURXJK
 ,Q\RXUGHHSPLQGDUHD
 ([SORUHVKDSHDQGGHFRUDWHLWWKHZD\\RXOLNH
/HVVRQODZVRILQIOXHQFLQJDQGFUHDWLQJUHDOLW\

,QWKLVOHVVRQ\RXDUHJRLQJWROHDUQDQGXQGHUVWDQGKRZWRFUHDWH
UHDOLW\LQIOXHQFHLWDQGFKDQJHLWIRUWKHEHWWHU

,QRUGHUWRSRZHUIXOO\FUHDWH\RXUUHDOLW\\RXQHHGWRPL[WKRXJKW
ZLWKKLJKHQHUJ\YLEUDWLRQVLQDVSHFLDOZD\

,QRUGHUWRFUHDWH\RXUUHDOLW\\RXQHHGWRLPDJLQHDQGIHHO\RXU
GHVLUHGUHDOLW\DVKDSSHQLQJULJKWQRZDQGHYHQPDNHLWDSDUWRI
\RXUSDVW
$QGDGGHPRWLRQVRIH[FLWHPHQWDQGMR\

6RWKHODVWSDUWRIWKHWHFKQLTXHLVKRZWRFUHDWHUHDOLW\
:KHQ\RXDUHLQ\RXUGHHSPLQGDUHDJRLQWRWKHSV\FKLFRSHUDWLRQ
FHQWHUORFDWHWKH5,URRPWKHQDPHRIWKHURRPLVZULWWHQRQWKH
GRRUJRLQDQGVLWRQWKHFRPIRUWDEOHFKDLULQVLGHWKHURRPDV\RX
FUHDWHGLW

1RZWKDW\RXZDQWWRFUHDWHLQIOXHQFHDSDUWLFXODUUHDOLW\WHOO
\RXUVHOIWKDW\RXDUHJRLQJWRFRXQWIURPWRDQGWKHQFUHDWH\RXU
UHDOLW\DQGIURPWKDWPRPHQW\RXGRWKHIROORZLQJ

&RXQWWRDQGVWDUWYLEUDWH\RXUHQHUJ\ILHOGPDNHLWYHU\EULJKW
DQGYLEUDQWVRHYHU\WKLQJEHFRPHEULJKWZKLWHOLJKWHQHUJ\
1RZLPDJLQHDQGIHHO\RXUGHVLUHGIXWXUHUHDOLW\OLNH\RXDUHWKHUH
OLYLQJLWDFWDV\RXDOUHDG\DFKLHYHG\RXUJRDOVDQGKDSS\IURPWKHLU
UHVXOWVPDNH\RXUGHVLUHGUHDOLW\DSDVWPHPRU\E\LPDJLQLQJ
\RXUVHOIZDONLQJVRPHZKHUHDQGUHPHPEHULQJKRZLQWKHSDVWWKH
GHVLUHGUHDOLW\\RXZDQWWRFUHDWH!DQG\RXDUHVRKDSS\DERXWLW
2UE\LPDJLQLQJ\RXUVHOIWDONLQJWRVRPHRQHDQGWHOOKLPKRZJODG
\RXDUHWKDW\RXVXFFHHGLQWKHGHVLUHGUHDOLW\\RXZDQWWRFUHDWH!
DQG\RXDUHVRKDSS\DERXWLW
)HHOHPRWLRQVRIKLJKH[FLWHPHQWDQGMR\IRUDFKLHYLQJ\RXUJRDOV

,W¶VYHU\LPSRUWDQWZKLOHGRLQJWKHYLVXDOL]LQJWRIHHOHPRWLRQVRI
H[WUHPHKDSSLQHVVH[FLWHPHQWMR\DQGHFVWDV\EHFDXVHWKH\LQFUHDVH
\RXUYLEUDWLRQVUDWHWRYHU\KLJKGHJUHHZKLFKWKHQDOORZ\RXU
WKRXJKWVWRPDQLIHVWLQ\RXUUHDOLW\PRUHSRZHUIXOO\DQGIDVWHU




,IWKRXJKWVDUHWKHSURJUDPPLQJODQJXDJHFRGHWRFUHDWHUHDOLW\DQG
LQIOXHQFHLWWKHQHPRWLRQVRIH[WUHPHKDSSLQHVVH[FLWHPHQWMR\DQG
HFVWDV\DUHWKH&38VSHHGSRZHUWKDWGHWHUPLQHKRZTXLFN\RXU
UHDOLW\XQIROG

$OZD\VLPDJLQHLQWHUPVRISUHVHQWDQGSDVW1(9(5FRQVWUXFW
WKRXJKWVLQWHUPVRIIXWXUHEHFDXVHLI\RXGRWKHQ\RXUGHVLUHG
UHDOLWLHVZLOOVWD\LQWKHIXWXUHDQGZRQ
WFRPHWR\RX

$OZD\VLPDJLQH\RXUJRDOVDFFRPSOLVKHGGRQRWLPDJLQHWKHZD\WKH
UHDOLW\ZLOOEHEURXJKWWR\RXEHFDXVHWKHQ\RXOLPLWWKHLQILQLWH
FUHDWLRQDOIRUFHV

&KRRVHZKDW\RXZDQWWRFUHDWHEHIRUHVWDUWLQJWKHWHFKQLTXHZKLOH
IXOO\DZDNHLWFRXOGEHPRUHWKHQRQHWKLQJ

:KLOHLQWKH5,URRPIRUHDFKUHDOLW\\RXFUHDWHLPDJLQHDQGIHHOLW
DV,MXVWWROG\RXIRUDWOHDVWVHFRQGVDQGUHSHDWWKUHHWLPHV

:KHQ\RXFUHDWHUHDOLWLHVUHPHPEHU\RXDUHLQWKHEULJKWZKLWHOLJKW
LI\RXZDQWWRVWRSDQGWKLQNDQGSODQQHZUHDOLWLHVEULQJWKHOLJKW
EDFNWR\RXDQGUHWXUQWRWKHDZDUHQHVVRIVLWWLQJLQWKH5,URRP

7RILQLVKWKHOHVVRQDQGFRPHEDFNWR\RXUQRUPDOZDNLQJUHDOLW\
VWDWHVLPSO\WHOO\RXUVHOIWKDW\RXDUHQRZJRLQJWRFRXQWIURPRQHWR
ILYHDQGZKHQ\RXUHDFKILYH\RXZLOOEHDZDNHDQGKDSS\LQDQHZ
UHDOLW\

2QH«
7ZR«VORZO\IHHO\RXUSK\VLFDOERG\
7KUHH«PRYHLWDOLWWOH
)RXU«NHHSPRYLQJ\RXUKDQGVDQGOHJV
)LYH«RSHQ\RXUH\HV\RXDUHDZDNH

)RUDIHZVHFRQGVORRNDURXQG\RXZLWKDZDUHQHVVWKDWWKLVLVDQHZ
UHDOLW\

$IWHU\RXILQLVKDQGDZDNHNQRZWKHUHDOLW\KDVEHHQFUHDWHGLWLV
GRQH6RRQ\RXZLOOH[SHULHQFHLWDV\RXUUHDOLW\WU\WRIRUJHWLWDQG
QRWWKLQNDERXWLW



/HVVRQ)XUWKHUJXLGDQFH¶V

+RZPXFKWLPHVWRXVHWKHWHFKQLTXHIRUDQ5,SURMHFW"

2QFHDGD\LV2.LI\RXFDQGRPRUHWKDW¶VDOZD\VEHWWHU
<RXVKRXOGFRQWLQXHZRUNLQJDJDLQDQGDJDLQRQ\RXUGHVLUHG
UHDOLWLHVXQWLOWKH\PDQLIHVWDQGDSSHDULQ\RXUOLIH
<RXZLOOVRRQVHHWKDWRQPDQ\WKLQJVRQO\RQHWLPHRIGRLQJWKH5,
WHFKQLTXHLVQHHGHGDQGDWELJJHUSURMHFWVLWPD\WDNHZHHNVDQG
PRQWKV


7HFKQLTXHGXUDWLRQ"

,I\RXILQGWKDW\RXIDOODVOHHSZKHQGRLQJWKH5,WHFKQLTXHRU\RX
GRQ¶WKDYHPXFKWLPHWU\WRPDNHWKHWHFKQLTXHVKRUWHU
6KRUWHQWKHWLPHRIEULQJLQJWKHEULJKWOLJKWXSVKRUWHQWKHWLPHRI
YLEUDWLQJWKHOLJKWDQGVKRUWHQWKHWLPHRIIO\LQJXSLQWKHDLU


6SHHG5,7HFKQLTXH

7KLVLVDQDGGRQWHFKQLTXHQRWLQVWHDGRIWKHEDVLF5,WHFKQLTXH

<RXFDQDQGVKRXOGXVHWKLVWHFKQLTXHDQ\ZKHUHDQGDWDQ\WLPH
ZKLOHVLWWLQJRUVWDQGLQJRUJRLQJGRZQWKHVWUHHWZKLOHDWZRUNZKHQ
RWKHUVDWWKHURRPHWF

7KHPRUH\RXXVHLWWKHEHWWHULWZRUN

)LUVWWDNHWKHWKUHHGHHSEUHDWKV
7KHQVD\PHQWDOO\WLPHV'HHS)RFXVDQGDOORZ\RXUVHOIWRJR
GHHSHUZKLOHGRLQJWKLV
)HHOIRUDVHFRQGRUPRUHWKDW\RXULVHXSLQWKHYRLGDQGWKHQ\RX
VHHWKHSRUWDOLQIURQWRI\RXDQG\RXSDVVWKURXJK
$QG\RXFDQUXQ5,IDVWLQ\RXUPLQGDOOWKLVZLWKLQVHFRQGV







0LVXVHRI5,

2QO\XVH5,IRUWKHEHWWHU1(9(5XVHLWLQDQ\QHJDWLYHZD\DJDLQVW
DQ\RWKHUSHUVRQ
,I\RXGRWKHQ\RXZLOOGLVFRYHUWKDW\RXDUHKXPLOLDWHG\RXUVHOIDQG
ZKDW\RXVHQGRXWDOZD\VFRPHEDFNWR\RXLQRQHZD\RUDQRWKHU
$QGWKHUHLVDOVRDJRRGFKDQFHWKDW\RXU5,DELOLWLHVZLOOEHWDNHQE\
KLJKHUOHYHORI\RXUVHOI
'RQRWGR5,ZKHQ\RXDUHVDGDQJU\RUKDYHDQ\IHDUEDVHG
WKRXJKWVDQGHPRWLRQEHFDXVHLI\RXZLOOH[SUHVVWKHPDWWKH5,OHYHO
\RXZLOOFUHDWHQHJDWLYHIHDUEDVHGHYHQWLQ\RXUOLIH



:KHQDQ5,SURMHFWKDVIDLOHG

6RPHWLPH\RXZLOOZRUNRQUHPRWHLQIOXHQFLQJDQXSFRPLQJHYHQW
DQGZKHQWKHHYHQWKDVFRPHZLWKRXWWKHUHVXOWV\RXFUHDWHG\RX
PLJKWIHHOGLVDSSRLQWHG
,QWKLVFDVHNQRZWKDW\RXXVHGSRZHUIXOUHPRWHLQIOXHQFHDQGLIWKH
UHDOLW\\RXDVNHGIRUGLGQ¶WFDPHWR\RXWKHQWKHUHDUHWZRRSWLRQV
 <RXFRXOGQ¶WLQIOXHQFHWKHHYHQWUHPHPEHUWKHUHLVDJDPHRI
HQHUJLHVDQGSUREDELOLWLHVLQDQ\HYHQWDQG\RXUVFRXOGQ¶W
LQIOXHQFHWKLVRQHLWZDVDOUHDG\FUHDWHGE\RWKHUV
 0D\EHLW¶VIRUWKHEHWWHULQRUGHUWRRWKHUELJSRVLWLYHWKLQJVWR
KDSSHQLQ\RXUOLIHWKLVRQHKDGWRIDLO
<RXUOLPLWHGFRQVFLRXVPLQGFDQ¶WVHHWKHELJJHUSLFWXUH


&DXWLRQ

127(:KLOHGRLQJ5,DQGJRLQJLQWRDYHU\GHHSVWDWH\RXPLJKW
GLVFRQQHFWIURPH[WHUQDOZDNLQJUHDOLW\LQRWKHUZRUGV\RXIDOO
DVOHHSEXWVWLOOVWD\DZDUHDQGFRQVFLRXVDQGQRWNQRZWKDW\RXDUH
DVOHHS
6R\RXPLJKWQRWKHDULIVRPHRQHLVFDOOLQJ\RXLIWKHSKRQHLV
ULQJLQJHWF
6RPDNHVXUHZKHQJRLQJLQWRGHHSVWDWHWKDW\RXUDWWHQWLRQLVQRW
QHHGHG




/HVVRQ±5,H[DPSOHV


)LQGLQJWKHULJKWMRELI\RXDUHORRNLQJIRUDQHZMREDQG\RX
ZDQWDVSHFLILFMREOHWVVD\\RXZDQWWREHDFRPSXWHUSURJUDPPHU
JHWWLQJDWOHDVW[DPRXQWRIDPRQWKWKHQKHUHLVZKDW\RXVKRXOG
LPDJLQH
<RXDUHLQDFRPSDQ\VLWWLQJQHDUDGHVN\RXZRUNIHHOLQJKDSS\
WDONLQJWRRWKHUSHRSOH\RXDUHWKLQNLQJKRZJUHDWLWLVWREHKHUH
³KRZJRRGLWZDVWKDW,IRXQGWKLVMRE´\RXUERVVFRPHDQGWHOO\RX
WKDW\RXDUHGRLQJYHU\JRRG
JRRQVHH\RXUVHOIZLWKIULHQGVWHOOLQJWKHP\RXDUHVRKDSS\DERXW
\RXQHZMREDQGKRZKDSS\\RXDUHWKDW\RXDUHJHWWLQJ;DPRXQWRI
DPRQWK

)LQGLQJWKHSHUIHFWORYH±WKLQNZKDW\RXDUHORRNLQJIRUDQG
LPDJLQHOLNHLWLVQRZ\RXUUHDOLW\IHHO\RXUVHOILQORYHVHH\RXUVHOI
JRLQJWRWKHPRYLHZLWK\RXUSDUWQHUVLWWLQJDWDUHVWDXUDQWORRNLQJ
ZLWKORYHDW\RXUSDUWQHUH\HVVHHLQJ\RXUVHOIZDONLQJVRPHZKHUH
DORQHDQGWKLQNLQJ³,DPLQORYHZRZ,DPLQORYH,FDQWEHOLHYH,
IRXQGDSHUVRQZKRLVVRULJKWIRUPH´

+HDOLQJ\RXUVHOI±VLPSO\LPDJLQH\RXUVHOIKHDOWK\VHH\RXUVHOI
ZLWKRXWWKHKHDOWKSUREOHPZLWKRXWWKHV\PSWRPVIHHOLQJJUHDWDQG
WKLQNLQJKRZKDSS\\RXDUHWKDW\RXDUHIHHOLQJJRRGDQGWKHKHDOWK
SUREOHPVDOOJRQHWRWDOO\DZD\OLNHLWVKDUGWREHOLHYHWKDW\RX
DFWXDOO\KDGWKHP

+HDOLQJRWKHUV±ZKHQ\RXZDQWWRKHDOVRPHRQHHOVHLPDJLQH\RX
VHHKLPKHDOWK\KRZKHWHOO\RXKHLVQRZIHHOLQJJRRGDQGQRVLJQV
RILOOQHVVDQG\RXDUHKDSS\WRKHDULW

,QIOXHQFLQJDQRWKHUSHUVRQ±LI\RXZDQWWRLQIOXHQFHVRPHRQHHOVH
VHHKLPIURP\RXUH\HVKRZ\RXOLNHKLPWREHIRUH[DPSOHLI\RX
KDYHDPHHWLQJWRPRUURZZLWKVRPHRQHDQG\RXZDQWKLPWREH
KDSS\DQGIXQQ\WKHQLPDJLQH\RXDUHDWWKHPHHWLQJDQG\RXU
SDUWQHULVVPLOLQJDOOWKHWLPHWHOOLQJMRNHVDQGJLYH\RXFRPSOLPHQWV
$OVRVHH\RXUVHOIJRLQJRXWRIWKHPHHWLQJZDONLQJKDSS\DQG
WKLQNLQJ³ZRZKHZDVVRQLFHLWZDVDPD]LQJ³



0DNLQJDKDSS\GD\±LPDJLQH\RXUVHOIJHWWLQJRXWRIEHGLQWKH
PRUQLQJIHHOLQJHQHUJHWLFDQGDZDNHDQGYHU\RSWLPLVWLFVHHSRLQWV
LQ\RXUGD\ZHUH\RXZDONZLWKDJUHDWLQQHUIHHOLQJRIMR\DQG
KDSSLQHVVVHHKRZDOOSHRSOHDURXQG\RXDUHKDSS\DQGVPLOLQJJR
HYHQWRWKHHQGRIWKHGD\ZKHQ\RXDUHJHWWLQJLQWREHGDQGDV\RX
O\LQJGRZQ\RXDUHVRFDOPDQGKDSS\IURPWKHJUHDWGD\\RXKDG

:LQQLQJDJDPH±\RXDUHJRLQJWRSOD\WRPRUURZZLWKIULHQGVD
FDUGJDPHDERDUGJDPHRUPD\EH\RXDUHFRPSHWLQJLQVRPHVSRUW
JDPHLPDJLQHDQGVHH\RXUVHOIDIWHUWKHJDPHIHHOWKHIHHOLQJRI
YLFWRU\WKHVDWLVIDFWLRQRIZLQQLQJVHHKRZHYHU\RQHUHDFWDURXQG\RX
LILWLVDVHULHVRIJDPHVVHH\RXUVHOIDIWHUWKHJDPHVDQGLPDJLQHKRZ
SHRSOHWHOO\RX³ZRZZKDWDOXFN\RXKDGWRGD\VRPXFKZLQLQJ´

$WWUDFWLQJPRUHPRQH\±LPDJLQH\RXUVHOIFKHFNLQJ\RXUEDQN
DFFRXQW\RXKDYH[DPRXQWRI\RXDUHVPLOLQJKDSS\IRUWKH
SRVLWLYHEDODQFHJRRQVHH\RXUVHOIGRLQJVKRSSLQJEX\LQJIUHHO\
PRUHIRRGDQGPRUHFORWKHVZLWKDIHHOLQJWKDW\RXFDQHDVLO\DIIRUG
LWIHOOLQJKDSS\IRU\RXUILQDQFLDOUHDOLW\

$FFHOHUDWHGOHDUQLQJDQGSDVVLQJWHVWV±LI\RXDUHLQVFKRRORU
XQLYHUVLW\DQG\RXKDYHDWHVWFRPLQJLPDJLQH\RXUVHOIDIWHUWKHWHVW
JHWWLQJRXWZLWKDJRRGIHHOLQJJRRQDQGVHHWKHPRPHQW\RXJHWWKH
UHVXOWVDQG\RXIHHOH[FLWHPHQWWKDW\RXJRWJUDGH!LQWKHWHVW

6HOIFRQILGHQW±,PDJLQHZKLOHDORQHDQGZKLOHQHDURWKHUSHRSOH
\RXIHHOZRUWK\DQGDSSUHFLDWHGE\RWKHUVDQG\RXUKHDGLVDOZD\V
XSDQG\RXUVWDQGLQJSRVWXUHLVVWUDLJKWILOOHGZLWKVHOIFRQILGHQW
,PDJLQH\RXUVHOIQHDURWKHUSHRSOHIHHOLQJFRQILGHQWDQGWDONLQJWR
WKHPIUHHO\\RXUYRLFHSURMHFWVDXWKRULW\RQWKHPDQGWKHPRPHQW
\RXVWDUWWRVSHDNWKH\EHFRPHOLVWHQHUVVHHKRZHYHU\RQHLVORRNLQJ
DW\RXDQGOLNHEHLQJZLWK\RX

7KRVHDUHMXVWH[DPSOHVRI5,XVHV%87DV\RXVWDUWGRLQJ5,\RX
ZLOOUHDOL]HWKDW\RXKDYHLQILQLWHZD\VWRXVH5,LQ\RXUOLIH








/HVVRQ/DVWZRUGV

<RXKDYHMXVWILQLVKHGOHDUQLQJWKHWKHRUHWLFDODQGSUDFWLFDORI
5HPRWHLQIOXHQFLQJ5HDOLW\QRZLW¶VWKHPRVWLPSRUWDQWSDUWVWDUWLQJ
SUDFWLFLQJDQGDSSO\LQJWKLVSRZHUIXONQRZOHGJH

7KLVFRXUVHFDQFKDQJH\RXUOLIHGUDPDWLFDOO\
<RXKDYHQRZWKHPDVWHUNH\LW¶VXSWR\RXWRFKRRVHWRVWDUWRSHQLQJ
WKHGRRUVRI\RXUPLQGRUQRW

<RXZLOOVHHKRZSRZHUIXO\RXUHDOO\DUHLI\RXZLOOVWDUWSUDFWLFLQJ
WKH5,WHFKQLTXHUHVXOWVZLOOFRPHDQGPDQ\WLPHV\RXZLOOEH
DPD]HGRQKRZ\RXPDQLSXODWHGUHDOLW\
0DQ\WLPHVWKHWKLQJV\RXFUHDWHZLOOFRPHQDWXUDOO\OLNHDUHVXOWVRI
QRUPDOVHULHVRIHYHQWVDQGFLUFXPVWDQFHVEXWDV\RXVXFFHHGPRUH
DQGPRUHLQGRLQJ5,\RXZLOONQRZWKDWWKHUHLVQRFRLQFLGHQFHVDQG
WKDW\RXJRWZKDW\RXZDQWHGEHFDXVH\RXFUHDWHGLW

<RXDUHQRZWKHFUHDWRURI\RXUUHDOLW\\RXFDQKDYHDQ\WKLQJ\RX
ZDQW$OO\RXKDYHWRGRLVFKRRVHDVNDQGH[SHULHQFH


+DSS\&UHDWLRQV

$OOHQ'RXJODV










&23<5,*+7‹$OOHQ'RXJODVZZZGHHSDZDUHQHVVFRP$OO5LJKWV
5HVHUYHG1RSDUWRIWKLVPDWHULDOPD\EHUHSURGXFHGRUWUDQVPLWWHGLQDQ\IRUPRUE\
DQ\PHDQVHOHFWURQLFRURWKHUZLVHIRUFRPPHUFLDOSXUSRVHVZLWKRXWWKHZULWWHQ
SHUPLVVLRQRIWKHDXWKRUH[FHSWZKHQSHUPLWWHGE\ODZ

You might also like