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Effects of Psychological Marketing Techniques Survey Data Collection Summary
Effects of Psychological Marketing Techniques Survey Data Collection Summary
IR2/10GT
4/27/18
,
EFFECTS OF PSYCHOLOGICAL MARKETING TECHNIQUES SURVEY
DATA COLLECTION SUMMARY
Part 1:
● Topic: The topic that is hoped to be confirmed through this data collection process is that sensory
marketing techniques play a large role in attracting customers to luxury brands. Specifically,
through this questionnaire, the effective nature of a brand narrative along with a consistent
interaction with the consumer will be explored.
● Intended Audience: The intended audience who will be subject to answering the questions is an
equal amount of male and female respondents in the age groups of 14-18 (Through 3rd Period IR
Students), 19-25 (Through Former IM Students), 26-35 (Through Former IM Students), and 35-
60 (Through Clarksville Happenings Facebook Page) as this will allow for a wide variety of
responses from those who have a fiscally undetermined outlook to the questions followed by
more and more fiscally responsible age groups.
(1) (2)
(3) (4)
(5) (6)
Questions:
1. What may be the key word or the syntax and diction in the luxury brand’s narratives which make
their product so much more consistently appealing than their generic counterparts?
2. How is it possible to specify which narratives will aid with which audiences?
3. Is it possible to use certain narrative templates which will work with certain demographics?
4. Which of the brand narratives are the strongest out of the ones presented in the survey?
5. How is it possible to determine which brand narrative is the strongest of the ones presented in the
survey?
6. Should the scenarios have been more in-depth and specific to each of the presented narratives and
the juxtapositions between the luxury and generic brands?
7. Will altering the given scenarios provide more accurate responses?
8. Does the title of the survey alter the types of responses received through the survey?
9. How is it possible to weed out or alienate the responses which are not entirely honest but biased
because of the title of the survey and the situation in which it is implemented?
10. Is it possible to attain equally as reliable responses without such vetted questions and survey
audiences by sending and exposing the survey to more people?