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    This document contains a works cited list of 12 references used in researching film marketing strategies, including books on marketing to moviegoers and film marketing in the 21st century, articles on market research and focus groups in film selection, and sources on publicity, promotion, and the motion picture audience.

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    This document contains a works cited list of 12 references used in researching film marketing strategies, including books on marketing to moviegoers and film marketing in the 21st century, articles on market research and focus groups in film selection, and sources on publicity, promotion, and the motion picture audience.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Untitled Document

    Uploaded by

    api-410928006
    This document contains a works cited list of 12 references used in researching film marketing strategies, including books on marketing to moviegoers and film marketing in the 21st century, articles on market research and focus groups in film selection, and sources on publicity, promotion, and the motion picture audience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Works Cited:

    -Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition.

    Southern Illinois University Press, 2013.

    -Mingant, Nolwenn. Film Marketing Into The Twenty-First Century. Palgrave, 2015.

    -DeVault, Gigi. “Learn About How Market Researchers Help Choose the Movies You See.” The

    Balance Small Business, The Balance Small Business, 19 Nov. 2017, www.thebalancesmb.com/the-

    market-research-behind-hollywood-movies-2296716.

    -Kane, Dallas. 18 May 2018.

    -Parness, Rachel. 19 May 2018.

    -“Focus Groups in Film.” Focus Groups - Film, 6 Feb. 2016,

    screenengineasi.com/products/focusgroupsfilm.html.

    -“Publicity and Promotion.” Film Reference, Advameg Inc., 2018,

    www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Publicity-and-Promotion-

    FUNDAMENTALS-OF-FILM-ADVERTISING.html.

    -Austin, Bruce A. “The Motion Picture Audience: A Neglected Aspect of Film Research.” Apr. 1982.

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