Bec

 Introduction
 Literature review
 Experiment
 Consideration on the experiments
 Possible Solution

Introduction
What is the problem? How will we cope with it? How will the experiment help us?

We are trying to reposition the company in a greener market by increasing demand for
renewables. We will set up a behavioral experiment in order to better understand how the
company should develop the product it offers.

Literature Review
Brief review of the material used.

Experiment
Kind of nudges:

Default Peer Comparison

Priming Eco-Labelling
Anchoring Social Identity
Mental Accounting Social Status Competition
Decoy Social Norms

Consideration on the Experiment

How will the possible answers help us increase the demand for renewable/greener energy?
How the different Nudges helped us.

Conclusion
Proposing possible solution by recommending different use of:

Energy Bill Genius