To start a process of successful business with a businessman of USA is important have consider some aspects such as For its cultural diversity, USA is a complex country so they are cordial in the deal and very courtly. They’re stand out for being very good businessmen and tend to be direct during the process, usually show disagreement of a clear way The Americans always look for to deal under a scheme of win to both parties also they are very persistent at the time of solving problem during the negotiation. They are stand out because always there is a solution to every problem The Innovation in products and services are factors that weigh in the buyout decision, they like to take advantage of the new opportunities and they don’t fear change The Americans are very punctual in meetings. It’s necessary to program them with time and avoid possible breaches The official language of USA is the English for this reason the businessman must is prepared so that the negotiation is carried out in this language It’s important that at moment of meet to people with which you are going to meet offer them your presentation card. In the same way, read carefully the presentation cards of you part to avoid mistake in your names already that this will look in bad taste The way more usual of greet is with a handshake. The same way, you try of always to address to a person that you meet for the first time for the last name before of title “Dr., Ms., Miss, o Mr. according to the case The form of wear, carry formal something and you keep in the mind the place in when It will be carried out the negotiation