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The response consists for 60% of young persons, for 30% of middle-age persons and for 10%
of elderly. These percentages are different in the population. For example, the population
consists for 30% of young people. Clearly, the young are over-represented in the response.
You can conclude the response is not representative with respect to age.
We can make the response representative with respect to age by assigning to the young a
weight equal to
This weight is obtained by dividing the population percentage by the corresponding response
percentage. The weight for middle-age persons becomes
The weight assigned to young people is smaller than 1. This is not surprising as they are
over-represented in the survey. After weighting each young person does not count for 1
person any more but just for 0.5 person.
The elderly are under-represented in the survey. Therefore their weight is larger than 1. After
weighting, each elderly persons counts for 3 persons.
Suppose, you use the weighted response to estimate the percentage of young people. The
weighted percentage is equal to
This is exactly equal to the percentage of young people in the population. Also the
percentages for the other age categories will be estimated exactly. So, the weighted response
is representative with respect to age.
Suppose you have the auxiliary variables gender (two categories) and age (three categories
young, middle-age and elderly). Combining all possibilities of gender and age leads to 2 x 3 is
age different groups.: young men, middle-age men, elderly men, young women, middle-age
women and elderly women.
If you know the population of the six groups (the population percentage for each combination
of gender and age), a weight can be computed for each group.
If you weight your response by gender and age as described above, the weighted response
will be representative with respect to gender and age. Even more, the response is also
representative with respect to age within each gender category), and representative with
respect to gender within each age category.
It should be stressed that weighting adjustment is only effective if the auxiliary variables used
are correlated with important survey variables and/or with response behaviour.