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Haldiram Brand Loyalty & Competitive Analysis of
Haldirams1
Uploaded by Anuj Gupta on Feb 20, 2013

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 Indian Cuisine

 Competition

 Brand

 Consumer Behaviour

 Retail

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Description: PROJECT ON HALDIRAM
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PROJECT ON HALDIRAM
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BRAND
LOYALTY
&
COMPET
ITIVE
ANALYSI
SOF
HALDIR
AMS
A Major
Project
Report
Submitted
In Partial
Fulfillment
Of The
Requiremen
ts For
BBA(Gener
al)
Semester
VI Program
me Of
G.G.S
Indraprasth
a
University,
Delhi.Submi
tted
By:Samiksh
a
PuriCourse
–
B.B.A(Gen)
VI
Semester E
nrl.No:1051
241708
DELHI
INSTITUT
E OF
RURAL
DEVELOP
MENTNA
NGLI
PUNA,
DELHI
-36
DECLARATI
ON
I here by
declare
that the
major
project rep
ort , entitle
d “BRANDL
OYALTY &
COMPETITI
VE
ANALYSIS
OF
HALDIRAMS
”, is based
on my
original
study
and has not
been submi
tted earlier
for awardof
ant degree
or diploma
to any
institute or
university.T
he work of
other
authors(s),
wherever
used, has
not been
acknowledg
edat
appropriate
place(s).
P l a c e :
N e w D e l
h i C a n d i
d a t e s i
g n a t u r e
Date: 4
th
A p r i l 2
0 1 1 N a
m e : S a
m i k s h a
P u r i Enrl.
no:10512417
08Countersig
ned Name
: Puja
Sharma
Name:
Dr. A.K.Chou
dhary
Supervisor
Director Delhi
Institute Of R
ural Develop
ment Delhi In
stitute Of Rur
alDevelopme
ntii
PREFACE
In the
beginning, I
would like
to extend
my heart-
felt
gratitude
to myguide,
M/s Pooja
Sharma
for her
constant
guidance
and
support
that
hashelp us
to complete
the
project.In
fact no
project
could
be complet
ed without
her
meaningful
suggestions
and
guidance
,
who helped
me during
my task
and shared
his
precioustim
e with me.
It is my
pleasure to
present this
project
work
Assigned
tous. It is
my sincere
endeavor
to express
my
gratitude
towards all
thosewho
directly or
indirectly
contributed
to this
project
Work. I
have
foundthe
reading
material in
the library
to be
of great
help in this
respect.Las
t but not
the least
we must
excuse
myself if in
advertently
I missed
tothank all
those who
have
helped and
inspired me
in doing
this
Projectactiv
ely.SAMIKS
HA PURI
iii
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