THE NELSON BOX MODEL

This model Consist on two assumptions:

1. The decision at different levels of the organization neither always involve the same individual.
2. The decisions taken at one level will form the basis for all subsequent decisions.

Application of This model in Management Decision Making

In this model Decision making is systematic and not automatic. Under normal condition decision making
requires a thoughtful process to ensure attainment of decision making objectives. Consumers buying
behavior are influenced by many factors, including, among others; availability of funds, price, quality of
product, advertising promotional appeals, personality traits, and other environmental influences.

Comparison:

NELSON BOX MODEL WBSTER AND WIND MODEL

1. This model was developed in 1967.
2. In this Models Before making final decisions it
involved at different levels of the organization
neither always involve the same level nor
Individuals.
3. Nelson model Captures the individuals, social,
organizational and environmental factors as well
as the task and non-task factors while taking
buying decision.
3.In this model buying decision which includes
the decision to initiate a project and may not,
hence result from a past decision, It
including the establishment of a new
Building, new product etc.
1. This model was developed in 1972.
2. This model determinants influence both the
Individual and group decision making processes
and make the final buying decisions.
3. This type of model capture environmental,
organizational, buying center, and individual,
which affect the buying-decision making process
in a firm.
3. In Webster and Wind model buying decision
factors which are individual, social, organizational
and environmental factors hence result from
present situation.