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MB13 6pp Brochure FV Web PDF
MB13 6pp Brochure FV Web PDF
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25-27 April 2011, Rio de Janeiro, Brazil
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www.mobile-broadband-event.com
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Transformational rollout strategies for 3G and 4G networks, that
increase the profitability of your mobile broadband services
Janilson Bezerra,
Innovation Technology Director,
TIM
Alessandro Barbosa,
Customer Care Planning,
Oi
Mobile Broadband LatAm 2011 will offer delegates everything they need to ensure the success of their mobile broadband strategies. Key
benefits of attending include:
Transformational investment strategies to increase your network Innovative services to create revenue streams from new devices
capacity for explosive growth in subscribers and traffic
Meet decision makers from: broadband, networks, technology
Refine your business case and rollout plan for HSPA, HSPA+ innovation, devices, marketing, VAS, strategy and finance
and LTE
Bringing together the entire ecosystem including Mobile
Enhance QoS while minimizing costs Network Operators, regulators, apps and services, device
manufacturers and technology providers
How to make money: profiling your customer base and
building a pricing plan to maximize ARPU
Meet the entire mobile broadband ecosystem at Mobile Broadband LatAm 2011:
Following the morning refreshments, the conference breaks into two separate tracks focussing on marketing and technology
Track A: Developing effective marketing strategies that Track B: Deploying cost effective mobile broadband
boost mobile broadband revenues technologies and leveraging mobile broadband devices
to increase QoS and increase ARPU
11:50 Overcoming the challenges of developing mobile
broadband as a mass-market service in Brazil
11:50 Effectively planning and rolling out a successful
Cristiano Zaroni, Consulting Manager, ICT, Frost & Sullivan 3G network.
12:20 Developing compelling data plans for your customers Miguel Oyonarte, General Counsel, Nextel
that drive adoption rates and increase revenues
Luis Alvestegui, Marketing VP, Neuvatel – VIVA 12:20 How to ensure your LTE roll-out is a success – a
technical roadmap
12:50 Lunch and networking Jose Sandoval Arenas, Director of Technology Evolution, Entel PCS
15:30 Afternoon refreshments and networking 15:30 Afternoon refreshments and networking
16:00 Developing a strategy for capitalising on the social 16:00 Strategies for overcoming the lack of LTE device
networking phenomenon backward compatibility
Sergio Maurenzi, Operations & New Technology Manager, Aldo Labra, 3G Project Manager,
Telecom Personal VTR Mobile
Lourival de Medeiros Nobrega Filho, Marketing Manager, Luis Alvestegui, Marketing VP,
Sercomtel Neuvatel – VIVA
Alessandro Barbosa, Customer Care Planning, Tiago Beltrao Lacerda, 3G Implementation Coordinator,
Oi Claro
Maria Luiza Kunert, Telecoms Regulation Advisor, Cristiano Zaroni, Consulting Manager, ICT,
Anatel Frost & Sullivan
Janilson Bezerra, Innovation Technology Director, Mauricio Sanchez, Mobile Data Design Coordinator,
TIM Comcel
Jose Sandoval Arenas, Director of Technology Evolution, Erasmo Rojas, Director of Latin America & Caribbean,
Entel PCS 4G Americas
Cambridge Mokanyane, MTN Group General Manager – Paula Persico, Head of Pricing,
World Cup, MTN Entel PCS
“Mobile broadband is the main growth driver for mobile network operators around the world. HSPA is mainstream in Latin America
where operators are deploying HSPA+ and preparing for the introduction of LTE. The sharing of technology and market insights and
practical experiences at this event will help prepare delegates to deliver the best mobile broadband customer experience and
capitalize on new and exciting business opportunities.”
Alan Hadden, President, Global mobile Suppliers Association (GSA)
Organised by