This question paper comtains 2 printed pages. 1882 Your Rol Ne a PGDIM / II Sem. Paper 108 - Marketing Research Time: Shours Maximum Marks :70 (Write your Roll No. on the top immediately on receipt of this question papee) Scetion A (Short Questions) Maximum marks= 30 ; 9, /Attempt any FIVE questions cf Baeh question carries six marks. ‘ rent . 1. Difterehtiate betwéeHl teuospective study design and prospective study design 2. Dilfercntiate between systematic sampling and cluster sampling. 3. Discuss) various methods through which primary data can be collected in the marscting research. 4, Discess advantages and disadvantages of interview as a technique for marketing data éoltectigil!”” 5, What are the limitations of convenience sampling? 6. Formufate null and alternate hypotheses with two examples from marketing research. 7. Disvaguish between item difficulty and item discrimination indices , 8. Describe the considerations that need to be kept in mind while formulating questions for marketing research data collection Scetion B (Long Questions) Maximum Marks= 40 Attempt any FOUR questions Each question carries ten marks 9. A scale having a reliability index of 0.78 and validity index of 0.6° with 40 questions, 1160 more questions are added in this scale, what will be the new reliabitity and validity? 10, Deseribe the various steps I. involved in construction of a standard scale for measure TL, Calculate the A X B sum of squares for the 2x4x5 factorial design with a=10 froin the following AXB matrix 1882/(100) uw)Al AZ 50. 75. : 65. 70 12 Extract siny (wo factors from the following correlational matrix obtained hased on the survey consinited on the sample of 100 retailers 1882100) [ Variables: V2 V3 v4 V5 Vi S058 037 70.54 0.19 v2 T rho _[o.as P8937 034 V3. _ 10 1033 030 v4 1.0 03 VS ~ _ - _ 10 V6. L |___ - 13. (a) Discuss the split-half method of establishing the reliability of 2 scale. (b) Reliability and validity of the measurement scale will be dependent on the number cf questions asked” Justify your answer with suitable examples. 14, Write short notes on any two of the following: a, Writing a research report b. Applications of linear regression ¢. Muli-ccuntry data analysis 4. Non-stirapting errors (2)