Table of Contents 

 
Client Profile pg. 2-3 

Analyze the Situation and Organization pg. 4-5 

Analyze the Publics pg. 6 

Establish Goals and Objectives pg. 7 

Messages and Tactics pg. 8-10 

Budget pg. 11-13 

Timeline pg. 14 

Client’s Limiters pg. 15 

Research pg. 16-20 

Press Release pg. 21-22 

Audio News Release pg. 23 

Social Media News Release pg. 24 

Photos pg. 25  

Critiques pg. 26 

Other PR Products pg. 27-32 

 
 

1
Client Profile 
  
Name of the Business or Service Organization:  
Habitat for Humanity 
 
Business Owner's Name or Who You Are Working With for This Project  
Melody Sexton – Office Manager 
 
Location of this Business or Service Organization: 
727 Poyntz Ave. 
Manhattan, KS 66502 
 
Year Business or Service Was Started: 
1994 
 
Geographical Areas this Business or Service Organization Serves: 
Riley and Pottawatomie Counties 
 
Products and/or Services Offered: 
HFH builds houses for people in need of shelter and offers home appliances at their ReStore to help people 
needing to update their home. 
 
Contact Information – Phone, Email Addresses: 
Office: 785-537-7545 
Cell: 571-431-8511 
E-Mail: ​office@mahfh.org 
 
Business or Service Organization Website: 
mhkhabitat.org 
 
How many employees Work at this Business or Service Organization 
Two full time employees, two or three part-time employees and two volunteers for their outreach. 
 
Is this Business or Service Organization active with the local Chamber of Commerce? 
Yes, they are very active with the Chamber of Commerce. 
 
 
 

2
 
Background Information About this Business or Service Organization 
After working out a time to meet, and actually meeting with Melody, we have seen that she is more than 
willing to work with us for this project. Habitat for Humanity is successful in not only Manhattan, but 
around Kansas, and nationally as well. Our client does have a website, but from our understanding, it is very 
outdated and needing to be updated. They also use social media to promote their business. Our client 
currently uses very little print advertising but would like to grow in that area and utilize it more. They have 
a branding book that tells them messages, logos, and photos they should use throughout all PR projects. 
This business in a non-profit and has a very small staff. We would say they would like to get more into PR 
but have difficulty doing so due to time constraints and priorities. If they were to utilize PR more, they 
could utilize more publicity and be able to save more on their advertising budget. We believe our team will 
be able to greatly assist in their PR efforts and help them achieve their goals. I believe our ideas for this 
project will greatly assist their business by reaching more people in the rural community, marketing for 
their “ReStore” and expanding their print advertising.   
 
 
 
 
 
 

 
 
 
 
 
 

3
Analyze the Situation and the Organization 
 
1. Is there a situation or problem facing the organization? 

Habitat for Humanity is facing problems regarding the public’s perceptions of the company and how the 
Manhattan community sees habitat’s influences.  

Habitat is also looking for more marketing / exposure for their restoration sector because many people do 
not know they have these services or buildings.  

Additionally, Habitat for Humanity wants the community to know WHO the company is, WHAT they are 
doing and how they are doing it.  

4. How have other organizations handled similar situations? BENCHMARKING – You will need 
to do some research to get this information. 

Other organizations have different issues and different audience participation problems. However, good 
marketing and campaign strategies have helped them achieve the success they desired. 
 
5. Has the Business or Service Organization received praise or criticism? 

HFH has done good things for many families and therefore has a good reputation / good critiques from the 
people they have positively influenced. 

 
6. Does the Business or Service Organization have a crisis management plan? 
Yes, they are currently in the middle of revamping it, as it was almost three years old. 

 
7. Is the Business or Service Organization thinking about putting a plan together in case of a 
crisis? 

Yes, they already have one. 

8. SWOT Analysis on the Business or Service Organization.  

● Strengths: 
o recruiting volunteers 
o using volunteers  
o building houses/ repairing 
o networking 
● Weaknesses: 
o Let people know we are here  
o Social Media  

4
 o Outdated websites  
● Opportunities: 
o Flint Hills Builders Association 
o Riley County social services 
o Manhattan Ministerial Association 
o Churches 
o Kansas Habitat for Humanity affiliates – Gary & Marshall County  
o Students 
o Soldiers 
● Threats:  
o As far as competitors, there is no one in the area who does the same kind of business.  
o Other Threats: 
▪ Misconceptions  
▪ Budgeting  
▪ Lack of social media / Marketing tactics  
 
9. What is the Internal Environment like? Do they offer good products and services? Is 
management happy with the way things are going? Are employees happy working here? 
The internal environment is very small, they have a low number of employees therefore they have good 
communication. Melody is confident in the business and in making a difference for those who need it. 
Employees seem generally happy and hard working. 

10. What makes this Business or Service Organization stand out from others that are similar 
to them?  
There aren’t many that offer the same services as them here in Riley and Pottawatomie Counties. They are 
able to stand out from the crowd because they are more than “handouts” and focus more on “Hand up.” 
Therefore, they offer different workshops and classes that will ensure the most success for the people they 
are helping. 

 
11. What is the public perception of this Business or Service Organization? 
The public perception of Habitat for Humanity is that they “give away homes.” However, they are much 
more than simply giving away homes. 

12. What is the External Environment like? List their supporters, competitors and opponents.  
There are a lot of businesses that work closely with Habitat for Humanity. They have a lot of volunteers, 
donors and people in need of their products. Their supporters would be the people helping them succeed. 
Their supporters are area churches, Manhattan Housing Authority and Riley County Council of Social 
Service Agencies. When we met with Melody, she told us they don’t have any competitors/opponents in the 
Riley/Pottawatomie County market. 

5
Analyze the Publics 
 
1. Your client works with what publics on a daily, monthly, quarterly, annual basis – not 
individuals – PUBLICS. Please list them. 
 
Our client works with their producers on a daily. They are always needing funding for new projects and it is 
a huge part of their clients and business. HFH currently works very little with enablers, but we hope to 
change that by the end of this project. They are also working with customers in need of homes on a daily 
basis. 
 
2. What publics are the: 
 
Customers​ -- People in need of shelter with an ability to pay back their mortgage. 
Producers​ -- Donors such as contractors and remodeling companies.  
Enablers​ -- Local print media (newspapers, magazines, etc..) to get the word out about HFH, donors, city 
commissions and any government agencies they have to abide by their rules. Manhattan technical college is 
another non public that could potentially contribute a lot to H4H. 
Limiters​ -- Big corporations such as as Home Depot, Walmart, Ace Hardware, etc. where furniture items 
are being purchased. They sell brand new, often name brand furniture that HFH ReStore is struggling to 
compete with.   
 
3. Your client’s NON-PUBLICS are who at this time? This group of people could become an 
active PUBLIC in the future for your client. 
The non-publics for this business would be bigger contractors and donors. They are always needing more 
funding and more people to donate supplies. Another non-public would be volunteers who don’t know about 
this opportunity. Manhattan Technical College is another non-public.  
 
4. How do you propose to reach the NON-PUBLICS for your client? 
Our client mentioned reaching out and doing more print advertising. I think getting that going would help 
reach our non-publics as well. She also mentioned an interest in putting up billboards. If we have billboards 
along the highway, a lot of contractors travel and will see our need for their support.  
 
5. Is your client interested in trying to reach NON-PUBLICS at this time? 
Our client is very interested in reaching out to bigger contractors and donors at this time. They already 
work with some, but are always needing more. Reaching out to volunteers who are unaware that H4H exists 
is another non-public they would like to reach out to at this time. 
 
 
6
State Your Goal and Objectives for Your Client 
 
1. What goal has your team come up with for your client? Your goal should be solid and clearly 
stated and something your client agrees with. 
 
1. Increase marketing and exposure for the Habitat for Humanity ReStore.  
2. Educate the community about what Habitat for Humanity does and how they help the Manhattan 
area and other surrounding communities.  
 
2. You should have at least three objectives for your goal. 
 
G1: Increase marketing and exposure for the Habitat for Humanity ReStore.  
O1​: Our group will plan at least two weeks of social media captions for Habitat for Humanity’s 
ReStore accounts to use during the month of May. 
O2​: Our group will send prices and locations to Habitat for Humanity for buying two billboards 
advertising the ReStore on Highway 24 and in Aggieville by May 31, 2018.  
O3​: Our group will help Habitat for Humanity get in contact with the Manhattan ACE Hardware to 
raise awareness for the Habitat for Humanity Restore until May 31, 2018. 
 
G2:Educate the community about what Habitat for Humanity does and how they help people in 
need.  
O1​: Our group will write a script for Melody to talk about Habitat for Humanity on WIBW and KSNT 
for TV and KMAN, KWCH, KJIL, Sunny 102.5, and WIBW Radio stations that could be featured as an 
informational interview by May 31, 2018. 
O2​: Our group will find a price and a location for Habitat for Humanity to plan and host three 
tailgates at K-State Football games to educate K-State fans about what Habitat for Humanity does 
by May 31, 2018. 
O3:​ Our group will reach out to K-State Housing and Dining to create a partnership. When students  
are moving in and out of the forms, Habitat for Humanity has a truck that will come and pick up 
their furniture and appliances. We want to make this known to students and get the first donation 
truck organized for pick up at Ford Hall on May 11, 2018. 
 
3. Does your client agree with your objectives? Is your client willing to adjust their Business 
or Service Organization to do what you propose?  
Yes, Melody is willing to listen to our ideas in hopes they will benefit Habitat for Humanity. 
 
 

7
Messages and Tactics
1. Messages – Give me at least two messages you are putting out for your client. 
1. More than providing stability, we maintain stability.  
2. Give so others can live. 
 
2. Does your client agree with what you have selected, or did they have their own suggestions? 
We have emailed Melody, and are waiting on a response. One of us will call her this week to follow up. 
 
3. Tactics – Give me a list of the tactics you will be using. 
- Radio and TV Interviewing 
- Booths 
- Social Media Posts 
- Billboards 
- Tailgates 
- Trucks on move out day 
- Partnerships  
 
4. Break the tactics down into the four categories listed above. 
 
Face-to-face opportunities 
Booths 
● Look into booths at: 
○ KSU Union  
○ KSU career fairs  
○ Other KSU events on campus  
○ Venues/Partnerships (Holiday Inn, Walmart, Home Depot) 
Tailgates 
● Habitat for Humanity sponsored tailgate at KSU football games  
● Hand out informational brochures  
● Recruit volunteers  
● Collect donations  
Partnerships 
● Partner with local home improvement companies such as Walmart, Home Depot, ACE Hardware, 
etc. 
○ Raises awareness 
○ Collect donations  
○ Solicit and promote the organization 

8
 
Material produced by the organization 
Social Media Posts 
● Habitat for Humanity will post on: 
○ Instagram 
○ Facebook 
Brochures  
● Distribute brochures at all events  
 
News media 
Radio and TV Interviews 
● Research radio stations that create the most outreach for HFH 
● Main topics for radio interviews 
○ ReStore Awareness  
○ What is HFH? 
○ How can you get involved? 
 
Advertising and/or PSA material. 
Billboards 
● Look into pricing of Billboards on Highway 24 and in Aggieville. 
● ReStore Awareness   
 
5. Give me the dates each tactic will be used. 
● Habitat for Humanity will submit one script options that could be featured as an informational 
interview to WIBW and KSNT for TV as well as KMAN, KWCH, KJIL, Sunny 102.5, and WIBW Radio 
stations by May 31, 2018.  
● Habitat for Humanity will host three tailgates at K-State Football games to educate K-State fans 
about what Habitat for Humanity does by Jan. 1, 2018. Possible dates are: Sept. 15, Sept. 29 and 
Oct. 13. 
● Habitat for Humanity will post on Instagram three days a week until May 31, 2018.  
● Habitat for Humanity will buy two billboard advertisements on Highway 24 by May 31, 2018.  
● Habitat for Humanity will host monthly events with the Manhattan ACE Hardware to raise 
awareness for the restore until May 31, 2018. Each event will be held on the first of the month. 
 
News interview contact:  
 
KSNT contact:  WIBW contact:  
Jace Mills Mike Turner 
jace.mills@ksnt.com   mike.turner@wibw.com 

9
785-582-3202 785-272-3456 
 
KMAN KWCH  
Dave Lewis Kim Wilhelm 
dave@1350kman.com kwilhelm@kwch.com 
Business line: 785-776-1350 316-838-1212  
 
KJIL Sunny 102.5 
Delvin Kinser Andrea Besthorn 
delvin@kjil.com andrea@b1047.com 
620-873-2991 785-776-1350 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

10
State the Budget 
 
1. How much of a budget has your client given you to work with? 
Melody explained to our group that Habitat for Humanity has not established a set budget for advertising. 
We are in a unique position to help her find affordable and effective methods of advertising. We are going 
to give her several options and allow her to choose what she feels is best suited with her means. 
 
2. Please breakdown how you propose for your client to use this budget. 
 
Method #1: Facebook Advertisements. 
Facebook’s ad targeting options are unparalleled. We would target the following on Facebook: 
● Location: Riley County & Johnson County regions 
● Age: Students (18-23) and parents of students (40-65) 
● Gender: Male, Female, Unspecified 
● Interests: #college, #furniture, #vintage, #deal, #student, #studentdeals, #Manhattan, #K-State, 
#GoCats 
● Connections: City of Manhattan, Kansas State University, Habitat for Humanity 
● Languages: English 
Each option can be useful, depending on your audience. It’s important to primarily focus on location, age, 
gender and interests for this instance. The ad is attached to the back of this sheet.  
 
Pricing: 
You control your overall amount spent through your ​budget​. You control your cost per result through your 
bid strategy​. (If you're not sure what to bid, Facebook can automatically bid for you with the intent of 
spending your budget evenly throughout your ad's run time.) In addition, Facebook offers other ways to 
ensure you spend no more than you want to: 
■ Campaign spending limit​. Set a maximum amount you're willing to spend on a given advertising 
campaign. 
■ Account spending limit​. Set a maximum amount you're willing to spend across all the campaigns 
you're running. 
 
Where to buy Facebook advertisements: 
There are two interfaces for buying Facebook ads:  
■ Your Page. This is the simplest way to buy ads, but lacks some customization options Ads Manager 
has. You can do it on a mobile device, a computer or the Pages Manager app.  
■ Ads Manager. This interface guides you through the creation of a campaign. It's available on 
computers and as a ​mobile app​.  
 

11
Method #2 Print Ads 
Quote from the Collegian: 
“1. Online. We could promote the ReStore on our website. Ads on our website typically get 25,000-50,000 
views per month depending on positioning. Prices for our online ads range from $80-$120 per month. 
2. Parent's Guide. This year we are distributing a Parent's Guide at new student orientations. This could be a 
good opportunity to advertise the ReStore to the parent's of new K-Staters. I attached a flyer that gives 
more info about this. 
3. Semester Wrap Up promotion. You can run ads in our graduation and finals editions of the Collegian at a 
30 percent discount. I attached a flyer about this as well.” 
Collegian contact: Jeff Bachman ​advertising@collegianmedia.com 
Manhappenin Magazine:  
 
To run a half page, color advertisement in all 3 issues per year is $393.75. Photos and text can be changed 
for each issue.  
Contact: ​advertising@collegianmedia.com  
 
Method #3 Billboards 
Thomas Outdoor Signs and Graphics 
Contact: 785-537-2010 
 
Thomas Outdoor Signs and Graphics has over 400 locations to rent in Kansas including on Highway 24. 
Their website only shows locations that are currently available for rent. They have no minimum contract 
lease. Billboards could be up for as long as Habitat for Humanity wants to pay for them. They have 
designers who are willing to design the billboards for their clients. We think placing a billboard in Aggieville 
and one on Highway 24 would gain the most traffic with our target audiences. We think the billboards 
should only stay up for three months before locating to a new location. Customers typically notice 
billboards when they are brand new, but tend to overlook them when they’ve been up for too long. 
 
 
Cost: 
Bulletins (Large Billboards) $1,500-$3,000 per month 
● Great for building brand and name recognition. 
● Located in heavy traffic areas for maximum exposure. 
● 48'W X 14'H 
Posters (Medium Billboards) $700-$1,500 per month 
● Perfect for new product launches, promotions and events. 
● Available across markets in the areas most effective at reaching your target customer. 
● 22'8"W X 10'5"H 
Junior Posters (Small Billboards) $300-$700 per month 

12
 ● Cost effective for small businesses and for short term advertisements. 
● Ideal for targeting communities and neighborhoods. 
● 11'W X 5'H 
 

We suggest purchasing one poster sized billboard in Aggieville for three months and purchasing one large 

billboard for three months on Highway 24. 

Service  Expense 

News Release  Free 

Social Media News Release  Free 

Fliers in residence halls/apartment complexes  Free  

Facebook Advertisements  Up to discretion of purchaser. Average ads run 

$120 per month 

Collegian Website Advertisement  $80-$120 per month 

Collegian Print Advertisement  To run a half page, color advertisement in all 3 

issues per year is $393.75 

Bulletins (48’W X 14’H)  $1,500-$3,000 per month 

Posters (​22'8"W X 10'5"H)  $700-$1,500 per month 

Junior Posters (​11'W X 5'H)  $300-$700 per month 

 
 
 
 
 
 
 
 

13
Timeline for Goals, Objectives and Tactics 
 
May 7 - ​Contact billboard advertisers 
May 7 - ​Start posting on Instagram daily; (Additional social media plan included) 
May 31 - ​Have ACE Hardware information and start planning monthly events to raise awareness for HFH 
May 31 - ​Start contacting radio and news stations to set up radio and news interviews 
June 7 - ​Plan with KSU Housing and Dining and surrounding apartment complexes to pick up furniture on 
move out day for 2019 school year 
Aug. 1 - ​Start planning HFH tailgates with the information provided to raise awareness 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

14
Research Your Client’s Limiters 
1. Why are these people, situations, organizations, other stores etc. considered limiters by 
your client? 
They are running up against the HFH ReStore. Our ReStore is selling used furniture and appliances, 
and a lot of people prefer new furniture and appliances. Therefore, they are going to places such as Home 
Depot, Walmart, Ace Hardware, etc. to purchase these items.  
 
2. What do these limiters have going for them? What do they do well? 
These limiters are big corporations that have a stronger sense of establishment in Manhattan. They 
sell brand new, often name brand furniture that HFH ReStore is struggling to compete with.   
 
3. What did you learn from your research about these limiters that can help your client? 
Please list. 
Our group learned that these big stores are getting more shoppers who have the money to spend on 
new furniture and appliances, but with some more advertising to the campus, ReStore could potentially get 
more shoppers because this is a college town and college students don’t want the brand new furniture, they 
are looking to save money. 
 
4. Is your client willing to consider using some of these ideas or techniques in their plan? 
Yes, Melody is willing to use these techniques in the plan.  
 
 
 
 
 
 
 
 
 
 
 

15
Research Plan for Client 
 
1. What research method you have decided to use. 
We decided to create a survey for college students to find out their perspective of 
donating/purchasing appliances for their apartments.   
 
2. The location(s) the research will be conducted. 
On campus and in Manhattan area  
 
3. Dates the research will be conducted. 
By April 23, 2018. 
 
4. Make sure you have a large enough sample size to benefit your client. 
We will be sampling 200 or more students.  
 
5. The audience you will be researching. Make sure your audience will help your client. 
Students living in the dorms/students moving into apartments. We will reach out to residence halls, 
apartment complexes and table outside of the K-State Student Union. 
 
6. Did the client give you any specific requests or questions to ask participants? 
Melody just wants to know if students would be willing to donate old furniture/appliances that they 
are just throwing away and their willingness to buy used instead of brand new.  
 
7. What are the questions you will be using when talking to participants. Remember I want to 
see the questions before you do the research. 
1. What year are you at K-State?  
a. Freshman 
b. Sophomore 
c. Junior 
d. Senior 
e. Grad Student 
 
2. What type of space do you live in? 
a. Dorms 
b. Apartment 
c. House 
 
3. Did you purchase most of your furniture/appliances brand new?  

16
 a. Yes 
b. No 
 
4. When you move out, do you throw your furniture/appliances away? 
a. Yes 
b. No 
 
5. At your convenience, if there was a truck near your dorm/apartment/house picking up old 
furniture/appliances you were throwing away, on a scale of 1-5, how likely would you donate it to 
the truck?  
a. 1 - Very Likely 
b. 2 - Somewhat Likely 
c. 3 - Unsure 
d. 4 - Somewhat Unlikely 
e. 5 - Very Unlikely 
 
6. Where do you shop for furniture/appliances? 
a. Walmart 
b. Garage Sales 
c. Home Depot 
d. Facebook Marketplace 
e. Habitat for Humanity ReStore 
f. Grand Ol’ Truck 
g. Goodwill 
 
7. How much are you willing to spend on furniture?  
a. $0-$50 
b. $51-$80 
c. $81-$100 
d. $100+ 
 
8. How likely are you willing to purchase furniture that is used?  
a. 1 - Very Likely 
b. 2 - Somewhat Likely 
c. 3 - Ehh, I don’t know 
d. 4 - Somewhat Unlikely 
e. 5 - Very Unlikely 
 

17
 9. If you were able to pay through venmo and have a piece of furniture reserved, on a scale of 1-5, 
how likely would you be to buy it and pick it up at a later date? 
a. 1 - Very Likely 
b. 2 - Somewhat Likely 
c. 3 - Ehh, I don’t know 
d. 4 - Somewhat Unlikely 
e. 5 - Very Unlikely 
 
10. How often do you purchase items using Facebook Marketplace? 
a. 1 - Very Often 
b. 2 - Sometimes 
c. 3 - On Occasion 
d. 4 - Not Very Often 
e. 5 - Never 
 
11. Please check all of the reasons why you would be hesitant to buy used furniture: 
● Stains 
● Cleanliness (fear of bed bugs, disease, etc.) 
● Poor quality/ appearance of item 
● Odor 
 
8. How you plan to calculate the research results. 
We will put the research data into graphs and charts that are easy to interpret for our client. These results 
will help Habitat for Humanity determine how to most effectively market to college students in a costly and 
timely manner. 
 
 
 
 
 
 
 
 
 
 

18
Research Results 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 

19
From​ ​this research, we have noticed that most students do not purchase their furniture brand new. 
However, there is still a good portion of students who do. Students are most willing to spend $0 - $100 on 
furniture. From this research, we also noticed that people are willing to donate their items they are 
throwing away if it is at their convenience. This means you need to advertise if there will be a furniture 
pickup point near the dorms, apartment complex, or a greek house. Students are very unlikely to use 
Facebook Marketplace to purchase furniture/appliances. However, if you were to use Venmo as a 
reserved/sold system, they would be more likely to shop online and pick up the furniture at a later date.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

20
News Release 
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT: 
April 23, 2018 Melody Sexton 
  Office Manager 
727 Poyntz Ave. 
Manhattan, KS 66502 
785-537-7545 
​office@mahfh.org 
 
ReStore truck picks up student furniture 
 
MANHATTAN, Kansas, April 23, 2018 - Kansas State University students will be moving out shortly after 

finals week on May 7-11. On May 11, Habitat for Humanity ReStore truck will be outside of the dorms from 10 a.m. - 5 

p.m. picking up any lightly used furniture that is left behind from the KSU students, and they will be able to donate 

any furniture and appliances they no longer want.  

If you are a student or a community member, and this pick up time doesn’t work for you, you can call 

785-320-1196 to schedule a pickup. ReStore will come pick up your furniture free of charge!  

The ReStore will take the items donated and sell them to the community. ReStore is located at 2711 

Amherst Ave. and is open Wednesday - Saturday from 10 a.m. - 5 p.m. The community can come and shop for used 

furniture and appliances for remodeling or updating their home. Students moving from house to house can gain 

furniture and appliance needs.  

Proceeds from the ReStore are used for Habitat for Humanity to cover operating costs and to help with 

building homes. Manhattan Area Habitat for Humanity builds homes in partnership with volunteers and qualified 

families. They provide a hand up not a hand out program and affordable mortgages to families in need. They also use 

100 percent of donor dollars to help build homes.  

Items the ReStore cannot accept are broken appliances, electronics/TVs/computers, exercise equipment, 

water damaged items, mattress sets, bedding/drapes and pianos. However, they can use items such as countertops, 

doors, flooring, furniture, hardware, insulation, roofing materials, siding and windows. These are just a few of the  

21
items you can purchase at ReStore. If you would like to see the full set of donation guidelines, visit 

mahfh.org/restore. 

-30- 

 
 
 
 
 
 
 
 
 
 
22
Title​: ​Student furniture available for donation 
Client/Sponsor:​ Habitat for Humanity Restore  
Length: ​One Minute 
Air Dates:​ May 7, 2018    
     
 
Kansas State University students will be moving out shortly after finals week on May 7-11. On May 11, Habitat for 

Humanity ReStore truck will be outside of the dorms from 10 a.m. - 5 p.m. picking up any lightly used furniture that 

is left behind from the KSU students. Students will be able to donate any furniture and appliances they no longer 

want. Items the ReStore cannot accept are broken appliances, electronics/TVs/computers, exercise equipment, water 

damaged items, mattress sets, bedding/drapes and pianos.  

  

However, they can use items such as countertops, doors, flooring, furniture, hardware, insulation, roofing materials, 

siding and windows. These are just a few of the items you can purchase at ReStore.  

If you would like to see the full set of donation guidelines, visit their website at mahfh.org/restore. If you are a 

student, or a community member, you can call 785-320-1196 to schedule a pickup. ReStore will come pick up your 

furniture free of charge!

-30- 

 
 
 
 
 
 
 
 
 
 
 
23
Habitat for Humanity collects KSU student furniture 
ReStore picks up used furniture 
 
April 11, 2018 10 a.m. - 5 p.m. 
 
News Facts 
● On May 11, Habitat for Humanity ReStore truck will be outside of the dorms from 10 a.m. - 5 p.m.  
● KSU students will be able to donate any furniture and appliances they no longer want. 
● If this time doesn’t work for you, you can call 785-320-1196 to schedule a pickup free of charge. 
● ReStore will take the items donated and sell them to the community.  
● Proceeds will then be used for Habitat for Humanity to build homes.  
 
Quotations 
“With a true passion for the betterment of our community, Habitat for Humanity is something that I will recommend 
to all my friends and colleagues.” 
- ​Michael Tuschho​ff, Habitat for Humanity volunteer 
“​I would shop there anytime to save money but knowing my purchase will help Manhattan.” 
-John Rodgers, Habitat for Humanity volunteer 
“It would be amazing to have a better turnover at the ReStore! We are wanting to get students more involved and 
have them purchase furniture for their homes while they are moving around throughout college.” 
-Habitat for Humanity Office Manager, Melody 
 
Multimedia 
● https://www.instagram.com/mhkhabitatrestore/ 
● https://www.facebook.com/mhkrestore/photos/a.254248268114527.1073741827.254244374781583/7970
23093837039/?type=1&theater 
● https://www.facebook.com/mhkrestore/photos/a.254248268114527.1073741827.254244374781583/7292
12423951440/?type=1&theater 
 
Related Links 
● https://www.mahfh.org/ 
● https://www.mahfh.org/habitat-restore 
 
For More Information 
Melody Sexton 

 
Office Manager 
785-537-7545 
office@mahfh.org

Boiler Plate 
● Items the ReStore cannot accept are broken appliances, electronics/TV’s/computers, exercise equipment, 
water damaged items, mattress sets, bedding/drapes, and pianos. 
● Items that can be donated are countertops, doors, flooring, furniture, hardware, insulation, roofing 
materials, siding, and windows. 
● Proceeds from the ReStore will be used to build houses for qualified families  
24
 
Photos 
 

25
Critique of Brand User Guide 2016 
Positives 

● Sets the tone for how Habitat for Humanity wants to be seen by its audiences 
● Provides strong brand recognition 
● Uses color & symbols 
● Provides appropriate jargon 
● Explains appropriate key messaging & tactics 
● Visual examples 

Additions/Changes 

● From 2016- Keep information updated 

● Gives information that isn’t posted publicly and would be useful to the community 
● Very large- Lots of information packed into one document 

Critique of Website 
Positives 

● Opening Page is visually appealing  

● Gives clear information such as hours, location, and contact info 
● Uses consistent brand logos & colors  
● Provides space for contacting Habitat for Humanity  

Additions/Changes 

● “Now Hiring” is first thing you see after scrolling  

● Green background with white lettering is hard to read  
● Uses one font throughout the whole page 
● Does not have separate website - only a tab on main website 
● Alignment of PDF’s & Paragraphs are confusing to user  

26
Other PR Products 

 
 
 
 
 
 
 
 

27
Tailgate Information: 
 
Tailgating is a traditional part of K-State 
game-day activities. Guests are asked to 
comply with the following guidelines: 

● Saving parking stalls in the east and 

west lots is prohibited. To park and 
tailgate together, guests must either 
arrive together or have adjoining 
reserved stalls. 
● No objects (tables, chairs, grills, 
canopies, etc.) may be placed or 
encroach in the Emergency Access 
Lane. 
● Open wood fires and campfires are 
prohibited. 
● Coals should be extinguished and 
disposed of in the red "Hot Coals" barrels. 
● Long-toss games of football or Frisbee are prohibited. 
● Canopies should be taken down in windy conditions. Owners of canopies are responsible for damage 
caused by wind-blown structures. 
● Overhead objects (flags, kites, balloons) must be properly secured. 
● Use of bicycles, skateboards, in-line skates, scooters, motorized scooters and unauthorized golf 
carts is prohibited. 
● Lawful consumption of alcohol and cereal malt beverages in designated parking lots adjacent to the 
stadium is permitted. Sale of alcoholic beverages is prohibited. Underage drinking is unlawful and 
violators will be cited. 
● Use of portable generators is limited to quiet units or those in soundproof boxes. 
● Overnight parking is restricted to reserved RV parking with purchased overnight pass. 

 
Lots  
Agronomy Lot, ​on Kimball Ave. north of the stadium west lot. 
Parking: Grass parking, cars only. Limited season reserved for cars  
Contact: Agronomy Club Adviser, Kim Kerschen - 785-532-7258 
Grain Science Center Lot, ​on Kimball Ave. north of the stadium east lot 
Parking: Grass parking, for cars only. Limited season reserved for cars and RV’s (waiting list) 
Contact: Grain Sciences, Anita McDiffet - 785-532-4080 
Foundation and Equestrian Center Lots, ​north of the Kimball & Denison Ave. intersection. 
Parking: Grass parking for cars, RV’s and charter buses. Reservations taken for overnight RV’s. 
Contact: Parking Manager for Animal Science, Steve Frazier – 785-556-8620 

28
Vet Med Complex Lots, ​east of the Chester Peters Recreation Center on Denison Ave. 
Parking: Paved non-reserved single game parking. Cars only. 
Contact: School of Veterinary Medicine, Dean's Office – 785-532-5660 
Chester Peters Recreation Center (South Lot), ​south of Kimball Ave. on Denison Ave. 
Parking: Paved parking, non-reserved and season reserved parking. Cars only. 
Contact: Associate Director of Recreation Services, John Wondra – -785-532-6980. 
Campus Lots,​ K-State Main Campus 
Parking: Paved lots on main campus. One to two miles from stadium. Cars only. 
Contact: K-State Parking Services, (785) 532-7275. 
 
ACE Hardware Information: 
800 Tuttle Creek Boulevard 
Manhattan, KS 66502 
785-776-9454 
Store Hours: 
Monday-Friday 7:30 a.m. - 7 p.m.  
Saturday 8 a.m. - 7 p.m.  
Sunday 10 a.m. - 6 p.m. 
 
Radio Script 

*Interviewer greets and introduces Melody and welcomes her to the show* 

Interviewer: ​So Melody, can you describe what Habitat for Humanity is and what they do for the 

community? 

Melody: ​Habitat for Humanity International is a nonprofit Christian organization that partners with future 

and current homeowners to build simple, decent, and affordable housing for low to very low-income 

families. Volunteers and future homeowners work together in the building process. Aside from just helping 

build homes, there is also a ReStore which can help homeowners furnish their homes. 

29
Interviewer: ​There is a Habitat for Humanity ReStore here in Manhattan. Can you tell us a little about the 

store?  

Melody: ​The ReStore in Manhattan is a home improvement store that has been operating since 2005. The 

store sells a wide variety of new and gently used appliances, furniture, building equipment and odds and 

ends. All products are donated by individuals, local contractors and businesses.  

Interviewer: ​Where is the ReStore located in Manhattan? What are the hours of the business? 

Melody: ​2711 Amherst Avenue, Manhattan, KS 66502. The hours are Wednesday through Saturday 10 a.m. 

to 5 p.m. 

Interviewer: ​What makes the ReStore so unique and why should college students shop there? 

Melody: ​The ReStore has so many different products that can be beneficial to anyone, not just college 

students. But I feel that college students can get the most out of the ReStore because everything is very 

reasonably priced and new donations come in everyday so there are always new options. We have 

everything from couches to microwaves to lamps and coffee tables. Our main goal is to acquire inexpensive, 

quality items so that new homeowners can furnish their homes without breaking their bank.  

Interviewer: ​I understand Habitat for Humanity is a nonprofit organization. How do you get your funds and 

supplies to build the houses? 

Melody: ​Our ReStore gets furniture donated and we turn around and sell it. The money we make from the 

ReStore is the majority of our funding for building the houses. Other supplies we get donated to us by local 

business. Actually, when business donate supplies, they can count that as part of a tax refund for donating 

it to us to use for our houses.  

30
Social Media Plan 

31