10Ti

psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

Hel
pingConcret
eThinker
sMakeDec
isi
ons
i
nAmbi guousCondi
tions

Concretethi
nkershaveitrought hesedays
,parti
cula
rly
wheni tcomestodec i
si
on- making.I
nawor l
dwher e
marketconditi
ons(andlif
ec ir
cums t
ances!
)changequickl
y
andyouha v
etona v
igatea mbiguoussit
uati
ons,these10
ti
pscanhel pyouma kethej umpf r
om blac
k-and-white
thi
nkingtoc l
ear
erdecisi
on- making.
5
1 L
0Ti
i
pnk
sfe
ordI
Man
ki
nT
gi
p
Des
c
i.
s4
i
onDo
si
n s
Una
cn
er
td1
ai
n D
Si
to
uan
t
i’
ot
ns

Unchec
kedassumptions
i
ncreaseuncertai
nty
becausetheyleadto
fal
seconclus
ionsand
Quantit
ydoesnotal waysequat ewit
hqual ity
. l
imityouroptions.
I
smor enetworkinga cti
vit
ywha tyoureal
lywa nt?Ordoy ouwantmor eres
ults
wit
hlessacti
vit
y?T ossoutmea ningl
essmet r
icsl
ikenumberofc onnect
ions
,
endor
sement s,
orques t
ionsanswered.I
nsteadusemet r
icstha
ty ouknowdirect
ly
ti
etobusinessr
es ult
s,suchas:
• LEADSGENERATED
•J OINTVENTURE/ STRATEGICPARTNERPROSPECTSGENERATED
• QUALIFIEDJ OBCANDI DATESCONT ACTED
• POTENTI ALEMPL OYERSSUCCESSFULL YCONT ACTED
•I NTERVIEWSSCHEDULED
• SPEAKINGOPPORTUNI TI
ESGARNERED
• PUBLICITYOPPORTUNI TI
ESCREATED
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P2.StretchOutofYourComfortZonetoEncourage
Gr
owt
h&I
nnovat
ion!
WARNING:
Fix
edthi
nki
ng
mess
esupdeci
si
on-
making!
How?
1)Ifyou’
rea xedthinker,
youma keall
yourproject
sc onfor
m
totheski
ll
syoualr
eadyha ve.
Thisi
sas urerewa yt ost
unt
growthandkil
li
nnov ati
on.
2)Yout r
ytokeepreali
tyunderyourcontrola
ndi n uence,
whicha)i
simpossibl
e ,
andb) c
reat
esa l
lsort
sofpr ess
urenot
onlyonyoubuta l
soony ouremployees!
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P3.Learnfrom thePast
Uncer
tai
ntycanbefri
ght
eni
ngtoma ny
peopl
e,butuncer
tai
ntyi
sanoppor
tuni
ty
tol
ookintothepas
t.

Paste
xperi
encesr
emindyouthaty
ouhave
thecr
eati
vit
y,c
on denc
e,andchar
act
ert
o
walki
ntotheunknownandthri
ve.

Usethepastwhencons
ider
ingt
ough
deci
sionsi
nthepres
ent
.
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P4.AskProfoundQuestions
Profoundques ti
ons
Il
luminateunseendy
na mi
cstoi
nspi
reanew c ans parkteam
wa yofworkingbyas
kingprof
oundques
ti , br
ons eakt hr
oughsin
sucha s
: thi
nki ng,company
•HOW DOI /
YOUFEEL? rei
nvent i
ons!
F
act
sbec
omec
loudedwhenf
eel
i
ngsbui
l
dup.
•WHATHAPPENED?
Theanswerstothi
squest
ionai
routtheinfor
mation
al
ongwi t
hper c
epti
onsofwhattookpl
ac e.
•WHATDI DORCANMYCOMPANYORI LEARN?
Pluc
kvaluefr
om theexperi
encewit
hthi
sques t
ion,
whichs
hift
syourper
spect
ivei
ntoobs
erva
tionandree c
ti
on.
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P5.ListenDeeply
Lis
teningdeepl
yiswhatfoll
owst heprofound
questi
onsyouask.Wheny oufeelconfusedin
thefaceofdeci
si
ons,
orwhenot hersi
nv ol
vedin
decis
ion-maki
nghaveideastooffer ,l
i
stendeeply.
•SAYANDTHI
NKNOTHI
NG.Andwemeannot
hing.
Qui
ety
our
mi
nd,
keepi
topen,
andoffernoc
omment
.Jus
tli
st
en.
Don’
tev
alua
te.
•DON’
TRUSHIT.L
isteni
ntentl
yfor10mi
nut
es,
or30ify
oucan
makei
t.
Ify
ouhi
tasi
lentpatc
h,wa i
t.
Don’
tll
inthes
il
ence.
•USETHEANSWERSYOUHEARint
hec
ont
extofy
ourt
hought
-
ful
appr
oac
htodeci
si
on-
maki
ng.
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P6.ShiftPerspectives

Dec i
si
onsa r
ebetterwhendiver
se
viewsconvergeintoapproa
chesor
soluti
onsthatcanbeheldcoopera-
ti
v el
ybymor epeople.Anyt
imeyou’r
e
facedwithma ki
ngadi fficul
tdeci
sion,
exploredifferentperspecti
ves.
Y
ouwillmakebet
terdec
isi
onsify
ou’r
e
ex
ibl
eabouthowy ous
ee,thi
nk,and
a
pproacht
hedecisi
on.
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P7.Movefrom InertiatoAction
Mov i
ngfrom inert
iatoa ct
ionmea ns
taki
ngwha tyou’velearned—t hei
dea s
swimminga roundi nyourbrain—a nd
putt
ingthem intoa ct
ion.Theunfamil
iar
l
ook ss
caryatr s
t,butdon’tlett
hat
keepyouf r
om takinga ct
ion!
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P8.EmbraceYourHeart
Y
ourhear
tbr
ingsapower
ful
for
m ofi
ntel
l
igenc
etodec
isi
on-
mak
ing,
s
ouseit
!

Tes
ttheopti
onsordecis
ionsyou’
remaki
ng
byli
steni
ngtoyourheart
.
Doyouf
eel
ful
lyengaged,
hal
f-
hear
ted,
ornumb?
Youc antry,i
fyouinsist,t
ous ey ourment al
willt
oov err
idey our
feel
ingsaboutadec ision.Youc angeta waywithitforawhi l
e ,
buts oonerorlat
er,you’l
lex peri
encebur noutorfeeldi
shea r
tened.
Payi
nga t
tenti
ontowhet hery ourheartisi
nadec isi
onist he
simplestwaytotesty ourcommi tmenttoac ourseofaction
andt o na l
iz
ewhi chopt i
ony ouwi ll
ulti
ma tel
ychoos e
.
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P9.LookForwardtotheUnpredictable!
CanyouthinkofANYTHINGthat
’sactual
l
yc er
tai
nandpr
edi
cta
ble?
(
Otherthantaxes
,haha.
)Nope?Didn’tt
hinkso.
Notmuc hi
spredict
abl
eorcert
ain,buttakehear
t!

Embr
acei
nher
entunc
ert
aint
yasanoppor
tuni
tyt
obec
rea
tiv
e!

Rej
ectf
earovert
heunknownandf
ocusy
ourener
giesa
nd
dec
isi
on-
mak
ingener
giesondi
scov
eri
ngc
rea
tiv
epos
sibi
l
iti
es.

E
vendi
e-ha
rdl
i
nea
rthi
nker
sca
nbec
rea
tiv
eandf
astont
hei
rfeet
.
10Ti
psf
orMaki
ngDec
isi
onsi
nUnc
ert
ainSi
tuat
ions

TI
P10.ApproachRiskDifferently
Humanst
endt odiscountt
heprobabi l
it
yoffutur
eev ents
.Ifari
ski
sn’
t
i
mmediat
e,wet endtoignoreit
.Theresult
?We ’
reunprepared!
Sota
keadifferentapproac
ht ori
sk.Lookatpossibl
eriskasthough
youar
edeali
ngwi t
hi tt
oday.Makeitreal
,thenplanforit
.

Movea uffy,may-or
-may-
nothappenri
skoutofthec
louds
andint
oyourdecis
ion-
makingpr
ocess.