=) Native Ads UX Best practices GoogleIntro Matches look and feel of ‘the content ‘tv a can crane amore cohesive. natal “experienc by matching th yeu of he ‘hrroundngeorert. Component-based Separate components provided advertisers alow customization expermeration, andthe aby openup new invertor roughunige caren Tis allows fr response design andthe aby for your ad toscale ‘rom destop tomate and any dees sein between implemented using te guieinsn this aybooK Native ads can create agree ter ‘experience High quality design is aeo important for making your iwertryappeaing to verses However desgring hgh ‘ual native ad requires the sare attrton ‘te deta a he esto the feed exon Ti playbook covers the bass of designing _in-food nate ad. and ight those ‘deta to focus on he ayout typography.In-feed vs. Article Feeds are the most popu design pattern se today on eb ses to browse and tiecover ne content ‘They alow fr eny content sscovery onde eatuser expetiercesnce users have full omelet tho experiance trough sting. Taam te attr pervoniged lowing for acres ‘Secoay of cont tom Aveta. youre reatng placements euewnere on youre we offer ange erpltes ‘aie require tet no customization, This guide focuses on Tibet X-te MC Lah placements, which generally require more custoCommon In-feed layouts mage top mage bottom Aight side image Let side imageNative Ad Design Checklist~~ Align to a grid To grid structure and spacing of slemants souls be consiseres te saso important to conser the saps anaes of the ests that eroundthe ad, the a ut ae {oralandsape marketing moze ets afore square image the vert egret of he feed wit Marmont canisters, ‘eeinglte he pape istrken Fer vertical feeds moking sure the Imagesarethe same wath isthe rmostimportant ven moderate ‘arationein eight se hedto For orzo feeds (eg. 8 carousel geting he eights to mate the mostimportant.1 Typography see ating te epetace too large or eral thelayoutook broken andor Typeface Natehing the typeface isimportant to cohesive tye Pefectmatchingis't ‘aways possible butit'ssttlmportant to fn aclose maton ntems of font fay (Ser, near aight (Regular bold te) For more Infocon Typography soo Google's Material Spe: Delicious recipes for summerElements Loving eo much empty space or rot enough empty space may sve Ueimpceaonthat he adit too dense become autaity problem. since they canbe harato rea Fortst elements its helio maximum for your organic ‘content. Just kets important match the aspect rato of mage, Iesimportant to consider row ort, ‘wl tin your a. Test yours wthHierarchy ‘Adoloments lesimportant to consider hich ements youre ging prominence tos you design your rate yout For tpleslcontnt fee the ‘mahating mage, nthe secondey image thelego(itnen valabe) Advertisers typlcaly see ‘thelog ssetasan elemento Sgn offuth orlead thet to the severtzerram, (Pure) Typosraphy "Typographic hearcy important boca guides eer trough your conten the wrong lephas being put trough sing, pacing 2 Font weight coudmakeyourpugefelens youreunsire abot hetype esr you should eazeade desertion to advertzername For example your fed contaos let of news store potion the fs hesdinein the same lace as the newehescine. the ac bo in cf th tk suey. ne the adverse nan pce of the byte orsecton name a“Ad Labeling User Experience Cur ade meet beet practesin requringanadbadge tora ads rot ld rect to savertser. Ov Productshve built-in safeguard ‘tomake sure an badge included Product distinctions Dosbleick ane Aaserce have have sight ferent requrements when comes tothe sc bedgeinyourrative Doshi lows or minor adjustments to asbadge placement andtie AdSanceaet2 {he acement andy or you Visual Design| ‘Trevis design of erative a edges inspire by search ane selin avaretyot Googles properties such os YouTube, Pay. ‘Gm ane aps. When the adbedge ss ontop of sn image. wo se aeopshadom to rakes ti isle ontop of any raketng ioe. Ad Badge a ‘Ad Badge on image™) Preserving advertiser assets ‘svertsersputtengofetfertinto Many adres ent tose ele Uhecsetsthtiilbe serving into rand thea whether that's youratv suns thalrioge nama, or bth. and some on buy ventory tat coosnthave Werecommendinchingalest ne branded elementin youre ts aso important not tomedty _vertisr-provdedogo. name,